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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 141

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__________ applies innovative approaches to organize,create,and manage a venture to solve the practical needs of society and is usually structured as a nonprofit organization.

A) Corporate welfare
B) A social entrepreneur
C) Sustainable development
D) Cause marketing
E) Societal capitalism

F) A) and C)
G) A) and B)

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Question 142

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Lands' End ships each order within 48 hours and its guarantee is the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End MOST LIKELY reflect its __________ goals.

A) profit
B) market share
C) employee welfare
D) social responsibility
E) customer satisfaction

F) B) and D)
G) A) and C)

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Question 143

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The __________ for American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

In a BCG growth-share matrix,a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that

The marketing strategy of selling new products to current markets is referred to as __________.

The acronym "SWOT" in the term "SWOT analysis" stands for __________.

According to Figure 2-3a above,which of the following is the largest "Website Traffic Source?"

When Starbucks announced that it would release a new single-serve Verismo high-pressure brewing machines sale in its U.S.outlets,it was using a __________ strategy.

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage.This allows the firm to develop new products like Crest Whitestrips that consumers crave.P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands.A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n) __________.

Consider Figure 2-5 above.A family owns a gelato business in a small town square next to a park,which is a favorite place for parents and children to stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He experiments by purchasing a case of large take-home containers so customers can not only stop on the way home from school or work but also enjoy the gelato after dinner at home.Sales of gelato soar and profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's product mission is to make,distribute,and sell the finest quality all natural ice cream and euphoric concoctions with

Consider the Lands' End ad above.Lands' End communicates a remarkable commitment to its __________ with these unconditional words: "We accept any return,for any reason.Guaranteed.Period."

Regarding goals and objectives,which of the following statements would be MOST ACCURATE?

The image depicted in Figure 2-5 above represents what strategic analysis technique?

A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Which of the following statements would MOST LIKELY be heard at the functional level of an organization?

Part of the growth strategy for Yum! Brands,the parent company of KFC,Pizza Hut,and Taco Bell,is expansion of its fast food businesses into new markets,such as China,Russia,and India.This type of expansion would be a __________ strategy.

Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ) .Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes forecasted for the upcoming year,no one really can predict what will happen.The projected number of hurricanes would fall in which quadrant(s) of the SWOT analysis grid?

The __________ element of the marketing mix includes features and packaging.

Today's visionary organization uses three key elements to: (1) specify its foundation; (2) __________;and (3) formulate strategies.