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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 1

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The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) define precise tasks,responsibilities,and deadlines;and (4) execute the marketing program.

A) select target markets
B) design marketing organization
C) position the product
D) find points of difference
E) develop the budget by estimating revenues,expenses,and profits

F) A) and B)
G) C) and D)

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Question 2

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Within the strategic marketing process,the__________ is the result of the planning phase that proceeds to the implementation phase where it is carried out.

A) marketing tactics
B) business plan
C) product protocol
D) marketing plan
E) marketing strategy

F) A) and E)
G) C) and E)

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Question 3

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A new company projects that its sales will exceed its expenses within the first year of operation.This is an example of which type of goal?

Many universities and other educational institutions provide retirement benefits by doubling the percentage an employee pays into her/his retirement account up to a certain percentage of her/his pay.This provides a wonderful benefit to those who are full-time employees.This is an example of a(n) __________ goal.

The marketing strategy to sell current products to new markets is referred to as __________.

By understanding its business,an organization can take steps to define its __________,a statement of the organization's functions in society that identifies its customers,markets,products,and technologies.

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as __________.

__________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Figure 2-2 -According to Figure 2-2 above,what are the three elements that today's visionary organization must do to be forward looking and successful within its marketing environment?

According to Figure 2-3 above,the image shown is an example of a(n)

If sales revenues of Starbucks VIA Ready Brew instant coffee to U.S.consumers increased as a result of a slight price increase of $0.25 per pack,it would be using a __________ strategy.

With a marketing dashboard,a marketing manager can glance at all of the following EXCEPT:

Solarcom is a 30-year-old information technology company that owns several subsidiaries.One of its subsidiaries is Atlantix Global Systems,which is one of the leading wholesalers for refurbished computer equipment that has a large share of an industry that is growing worldwide.According to the BCG business portfolio analysis framework,Atlantix Global would MOST LIKELY be classified as a __________.

Designing a car is expensive and time-consuming even with the use of computers because of the difficulty of getting all the varied departments that are to work together.Mercedes-Benz created a unique centralized web-based system that cuts the design and production process by at least two years,thus providing customer value.This is an example of a(n)

An organization's special capabilities,including skills,technology,and resources that distinguish it from other organizations and provide customer value,are referred to as

The question mark (?) represented by the wedge DBC in Figure 2-A above is the __________.

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Which of the following statements regarding diversification analysis is MOST ACCURATE?

What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

A situation analysis requires a firm to consider the external forces and trends that affect it.Some of these may be favorable to the organization while others may be unfavorable.Which of the following is an example of an external force?