Question 1

Younger members of Generation Y born since 1994 are referred to as

Accepted Answer

A)  baby boomers.
B)  baby busters.
C)  millennials.
D)  echo boomlets
E)  Gen Y siblingsF) All of the above
G) A) and D)

Question 2

The generational cohort known as __________ was born during the "baby bust" era when the number of children born each year was declining.

Accepted Answer

A)  Generation Z
B)  Generation Y
C)  millennials
D)  Generation X
E)  baby boomersF) A) and B)
G) A) and C)

Question 3

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to 2012.

Accepted Answer

A)  increased
B)  decreased
C)  remained the same
D)  fluctuated,first declining and then increasing
E)  fluctuated,first increasing and then decliningF) C) and E)
G) A) and E)

Question 4

A trademark is a device that can take almost any form,as long as it is capable of identifying and distinguishing specific products or services.Owens-Corning Fiberglas Corporation's trademark for its pink insulation is an example of a product that is protected by

Accepted Answer

A)  combination of letters and designs.
B)  product shape.
C)  picture.
D)  logo.
E)  color.F) C) and D)
G) A) and E)

Question 5

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2010,consumers spent about 13 percent of their income on food,34 percent on __________,3.5 percent on clothes and 22 percent on transportation and health care.

Accepted Answer

A)  education
B)  housing
C)  vacations
D)  health care
E)  transportationF) B) and E)
G) B) and D)

Question 6

Which of the following statements about the American household is most accurate?

Accepted Answer

A)  The structure of the American household has not changed significantly since 1960.
B)  With a drop in the divorce rate,almost 58% of households today are married couples with children.
C)  The number of households with working fathers and "stay-at-home" moms has recently begun to increase again and makes up almost 25% of all American households.
D)  One of the fastest-growing types of households are those adults who has moved back home with their parents.
E)  The percentage of married couples has increased from 50 percent in 1960 to 75 percent today.F) B) and E)
G) A) and B)

Question 7

A seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Accepted Answer

A)  exclusive dealing
B)  a requirement contract
C)  a tying arrangement
D)  an exclusive territorial distributorship
E)  a selective promotion contractF) A) and C)
G) C) and E)

Question 8

During a recessionary period,which of the following economic behavior would be expected?

Accepted Answer

A)  Consumer spending would decrease.
B)  Consumer spending would increase.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on entertainment.F) All of the above
G) C) and D)

Question 9

Electronic commerce refers to

Accepted Answer

A)  an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings.
B)  any activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services.
C)  two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
D)  electronic storefronts that focus on converting an online browser into an online,catalog,or in-store buyer.
E)  electronic storefronts that advertise and promote a company's products and services and provide information on how items can be used and where they can be purchased.F) B) and C)
G) A) and D)

Question 10

How would the following environmental trends influence the success of a manufacturer of high definition televisions (HDTVs): (1)growing number of older Americans; (2)population shifts to remote suburbs and small towns; (3)increase in per capita income and standard of living;and (4)increased use of various types of communication technology.

Accepted Answer

All four trends are relevant to growing ...

Question 11

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

A)  economic
B)  technological
C)  sociocultural
D)  competitive
E)  marketing mixF) C) and E)
G) C) and D)

Question 12

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Accepted Answer

A)  found a less volatile product to sell.
B)  invested more money in alternative beverages such as soft drinks,energy drinks,or smoothies.
C)  changed to a new promotional firm.
D)  explored the reasons behind these changes.
E)  demoted coffee from being a "star" to a "dog."F) C) and E)
G) A) and C)

Question 13

Which of the following would be identified as a social force in an environmental scan?

Accepted Answer

A)  a new consumer protection law
B)  an increase in Asian immigration
C)  an advanced technology is perfected
D)  a decrease in consumer incomes
E)  a new international firm exports to the United StatesF) A) and B)
G) B) and D)

Question 14

An Arizona cardiac surgery practice agreed to pay the U.S.Department of Health and Human Services (HHS) a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules.The practice was posting clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible,which drew complaints for failing to protect health information of consumers.HIPAA rules are an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) All of the above
G) A) and D)

Question 15

The money that remains after paying for taxes and necessities is referred to as __________.

Accepted Answer

A)  net income
B)  discretionary income
C)  disposable income
D)  household income
E)  gross incomeF) A) and D)
G) C) and E)

Question 16

The Better Business Bureau

Accepted Answer

A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses.
B)  has a great deal of legal power to force a company to comply with its regulations.
C)  cannot be involved with Internet commerce.
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices.
E)  is the agency that oversees advertising that runs on television programs.F) All of the above
G) A) and B)

Question 17

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Lanham Act.
B)  Federal Trade Commission Act.
C)  Fair Trade Act.
D)  Unfair Practices Act.
E)  Sherman Antitrust Act.F) D) and E)
G) A) and D)

Question 18

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Accepted Answer

A)  product group profiling
B)  demographics
C)  behavioral analysis
D)  psychographics
E)  statistical analysisF) C) and D)
G) B) and C)

Question 19

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Accepted Answer

A)  customs
B)  morals
C)  norms
D)  culture
E)  ethicsF) C) and D)
G) B) and E)

Question 20

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Accepted Answer

A)  Internet marketing
B)  marketspace
C)  electronic commerce
D)  marketplace
E)  e-exchangeF) C) and D)
G) A) and D)

Exam 3: Scanning the Marketing Environment

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Correct Answer
verified

Which of the following statements about the American household is most accurate?

Correct Answer
verified

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Correct Answer
verified

Electronic commerce refers to

Correct Answer
verified

Younger members of Generation Y born since 1994 are referred to as

Correct Answer
verified

Correct Answer
verified

A trademark is a device that can take almost any form,as long as it is capable of identifying and distinguishing specific products or services.Owens-Corning Fiberglas Corporation's trademark for its pink insulation is an example of a product that is protected by

Correct Answer
verified

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to 2012.

Correct Answer
verified

The money that remains after paying for taxes and necessities is referred to as __________.

Correct Answer
verified

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2010,consumers spent about 13 percent of their income on food,34 percent on __________,3.5 percent on clothes and 22 percent on transportation and health care.

Correct Answer
verified

Which of the following would be identified as a social force in an environmental scan?

Correct Answer
verified

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct Answer
verified

The Better Business Bureau

Correct Answer
verified

Correct Answer
verified
All four trends are relevant to growing ...
View Answer

A seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Correct Answer
verified

The generational cohort known as __________ was born during the "baby bust" era when the number of children born each year was declining.

Correct Answer
verified

During a recessionary period,which of the following economic behavior would be expected?

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following statements about the American household is most accurate?

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Correct AnswerverifiedShow Answer

Electronic commerce refers to

Correct AnswerverifiedShow Answer

Younger members of Generation Y born since 1994 are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A trademark is a device that can take almost any form,as long as it is capable of identifying and distinguishing specific products or services.Owens-Corning Fiberglas Corporation's trademark for its pink insulation is an example of a product that is protected by

Correct AnswerverifiedShow Answer

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to 2012.

Correct AnswerverifiedShow Answer

The money that remains after paying for taxes and necessities is referred to as __________.

Correct AnswerverifiedShow Answer

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2010,consumers spent about 13 percent of their income on food,34 percent on __________,3.5 percent on clothes and 22 percent on transportation and health care.

Correct AnswerverifiedShow Answer

Which of the following would be identified as a social force in an environmental scan?

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

The Better Business Bureau

Correct AnswerverifiedShow Answer

Correct AnswerverifiedAll four trends are relevant to growing ...View AnswerShow Answer

A seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Correct AnswerverifiedShow Answer

The generational cohort known as __________ was born during the "baby bust" era when the number of children born each year was declining.

Correct AnswerverifiedShow Answer

During a recessionary period,which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
All four trends are relevant to growing ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified