Question 1

A brand community is a specialized form of the __________ reference group.

Accepted Answer

A)  dissociative
B)  aspiration
C)  associative
D)  VALS
E)  social classF) None of the above
G) B) and E)

Question 2

The VALS framework is an example of

Accepted Answer

A)  a personality assessment.
B)  cognitive learning theory.
C)  a psychographic system.
D)  a study on the hierarchy of needs.
E)  geodemographic segmentation.F) C) and D)
G) B) and D)

Question 3

Mary was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,there is a strong likelihood this product could fail.

Accepted Answer

A)  selective retention
B)  selective comprehension
C)  selective exposure
D)  selective analysis
E)  stimulus discriminationF) B) and D)
G) B) and C)

Question 4

Edison noticed that the prices at a new video game rental website was lower than the prices at most of the other of these types of websites or retail stores such as Game Stop.He is exhibiting

Accepted Answer

A)  cognitive dissonance.
B)  selective retention.
C)  selective comprehension.
D)  stimulus discrimination.
E)  stimulus generalization.F) B) and C)
G) B) and E)

Question 5

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.

Accepted Answer

A)  evaluating particular products
B)  selecting the type of purchase outlet
C)  suggesting criteria to use for the purchase
D)  minimizing cognitive dissonance
E)  establishing a purchase timelineF) B) and D)
G) A) and C)

Question 6

Rob only has 30 minutes off for lunch,so he typically goes somewhere within a block or two of his building,and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  antecedent statesF) A) and E)
G) D) and E)

Question 7

An example of a public source of information consulted during an external search would include

Accepted Answer

A)  People magazine advertising.
B)  Consumer Reports magazine.
C)  a sales person at the Apple Store.
D)  your brother-in-law.
E)  a point of purchase display at Target.F) C) and E)
G) A) and B)

Question 8

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Accepted Answer

A)  Makers
B)  Believers
C)  Thinkers
D)  Survivors
E)  AchieversF) B) and E)
G) A) and D)

Question 9

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

Accepted Answer

A)  relational
B)  marketer-dominated
C)  personal
D)  stakeholder
E)  publicF) None of the above
G) A) and B)

Question 10

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  situational problem solving
D)  rational problem solving
E)  routine problem solvingF) A) and E)
G) A) and C)

Question 11

Involvement refers to

Accepted Answer

A)  the external influences that affect a consumer's purchase.
B)  the personal,social,and economic significance of the purchase to the consumer.
C)  the level of difficulty involved in making a purchase.
D)  the total number of people involved in the actual exchange process.
E)  the time,energy,and personal investment that will be required to use a product.F) A) and E)
G) B) and D)

Question 12

In the Maslow hierarchy of needs,water,food,and oxygen would be considered __________ needs.

Accepted Answer

A)  psychological
B)  safety
C)  social
D)  personal
E)  physiologicalF) A) and C)
G) None of the above

Question 13

About 65 percent of BzzAgents are

Accepted Answer

A)  Fortune 500 CEOs.
B)  buzzing entrepreneurs.
C)  older than 25 years of age.
D)  considered low-income.
E)  men.F) C) and E)
G) C) and D)

Question 14

In Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  sociocultural
E)  marketing mixF) B) and C)
G) All of the above

Question 15

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called __________.

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) B) and D)
G) C) and D)

Question 16

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  advertising.
B)  personal experience.
C)  Consumer Reports magazine.
D)  consumer programs on talk radio stations.
E)  friends and relatives.F) A) and B)
G) C) and D)

Question 17

Word of mouth refers to

Accepted Answer

A)  advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B)  subjective,often negative,misconceptions that are passed from one person to another as the result of selective perception.
C)  the influencing of people during conversations.
D)  the individuals who exert direct or indirect social influence over others.
E)  casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being true.F) C) and D)
G) All of the above

Question 18

In behavioral learning,a need that moves an individual to action is a(n) __________.

Accepted Answer

A)  drive
B)  cue
C)  attitude
D)  response
E)  reinforcementF) B) and C)
G) D) and E)

Question 19

What percentage of all consumer conversations about brands happen online?

Accepted Answer

A)  5 percent
B)  10 percent
C)  15 percent
D)  25 percent
E)  40 percentF) B) and C)
G) C) and D)

Question 20

Selective retention is most likely to occur during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) A) and B)
G) A) and C)

Exam 5: Understanding Consumer Behavior

Correct Answer
verified

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Correct Answer
verified

About 65 percent of BzzAgents are

Correct Answer
verified

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

Correct Answer
verified

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.

Correct Answer
verified

In behavioral learning,a need that moves an individual to action is a(n) __________.

Correct Answer
verified

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called __________.

Correct Answer
verified

Involvement refers to

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
verified

Edison noticed that the prices at a new video game rental website was lower than the prices at most of the other of these types of websites or retail stores such as Game Stop.He is exhibiting

Correct Answer
verified

Word of mouth refers to

Correct Answer
verified

A brand community is a specialized form of the __________ reference group.

Correct Answer
verified

Rob only has 30 minutes off for lunch,so he typically goes somewhere within a block or two of his building,and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Correct Answer
verified

The VALS framework is an example of

Correct Answer
verified

In the Maslow hierarchy of needs,water,food,and oxygen would be considered __________ needs.

Correct Answer
verified

In Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

What percentage of all consumer conversations about brands happen online?

Correct Answer
verified

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Correct Answer
verified

An example of a public source of information consulted during an external search would include

Correct Answer
verified

Selective retention is most likely to occur during which stage of the consumer purchase decision process?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Correct AnswerverifiedShow Answer

About 65 percent of BzzAgents are

Correct AnswerverifiedShow Answer

Relatives and friends whom the consumer trusts are known as __________ sources of external information.

Correct AnswerverifiedShow Answer

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.

Correct AnswerverifiedShow Answer

In behavioral learning,a need that moves an individual to action is a(n) __________.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called __________.

Correct AnswerverifiedShow Answer

Involvement refers to

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Edison noticed that the prices at a new video game rental website was lower than the prices at most of the other of these types of websites or retail stores such as Game Stop.He is exhibiting

Correct AnswerverifiedShow Answer

Word of mouth refers to

Correct AnswerverifiedShow Answer

A brand community is a specialized form of the __________ reference group.

Correct AnswerverifiedShow Answer

Rob only has 30 minutes off for lunch,so he typically goes somewhere within a block or two of his building,and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Correct AnswerverifiedShow Answer

The VALS framework is an example of

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs,water,food,and oxygen would be considered __________ needs.

Correct AnswerverifiedShow Answer

In Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

What percentage of all consumer conversations about brands happen online?

Correct AnswerverifiedShow Answer

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Correct AnswerverifiedShow Answer

An example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Selective retention is most likely to occur during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified