Question 1

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A)  The licensee pays lower wages and sells at lower prices.
B)  The licensor may create its own competition.
C)  The foreign government dislikes it because it does not increase local employment.
D)  This is the most expensive and risky method for global expansion.
E)  The firm's brand does not get international exposure.F) A) and B)
G) B) and E)

Question 2

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then,Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and the owner pays a fee to Tricon.Tricon is engaged in

Accepted Answer

A)  licensing.
B)  direct exporting.
C)  indirect exporting.
D)  contract manufacturing.
E)  foreign assembly.F) B) and C)
G) None of the above

Question 3

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

Accepted Answer

A)  dual adaptation.
B)  a joint venture.
C)  direct exporting.
D)  indirect exporting.
E)  franchising.F) A) and D)
G) D) and E)

Question 4

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product extension
B)  product adaptation
C)  product customization
D)  product invention
E)  product integrationF) D) and E)
G) B) and E)

Question 5

Which of the following is an element of company strategy,structure,and rivalry?

Accepted Answer

A)  sales of companies in an industry
B)  size of market
C)  number of suppliers
D)  intensity of competition
E)  number of sophisticated consumersF) B) and D)
G) A) and E)

Question 6

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

Accepted Answer

A)  levels off
B)  decreases
C)  increases
D)  becomes less of an economic priority
E)  becomes progressively unstableF) A) and B)
G) A) and C)

Question 7

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Accepted Answer

There are five product and promotional s...

Question 8

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Accepted Answer

About 86 percent of the world's populati...

Question 9

Global consumers refer to

Accepted Answer

A)  all potential consumers for any and all products or services regardless of cultural,ethnic,or national origins.
B)  customers within a nation who consider the entire world a single marketplace.
C)  consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)  consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
E)  multinational organizations whose products incorporate raw materials,assembly,and distribution contributions from multiple nations before they are marketed.F) A) and D)
G) A) and C)

Question 10

Microfinance refers to

Accepted Answer

A)  the practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities in exchange for a percentage of future profits rather than repaying of loans.
B)  the lending of money contingent upon a daily accounting of all expenditures made and all income generated.
C)  the day-to-day expenses such as coffee for the office,flowers for anniversaries,etc.that are considered too small to be itemized.
D)  the practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities.
E)  the expenditures within an individual household assigned to each individual family member whether they personally generate income or not.F) B) and E)
G) B) and C)

Question 11

The North American Free Trade Agreement was designed to encourage free trade between

Accepted Answer

A)  North America,Central America,and South America.
B)  the United States and the European Union.
C)  member countries originally from NATO (North Atlantic Treaty Organization) .
D)  the United States,Canada,and Mexico.
E)  North America and the Commonwealth of Independent States.F) C) and D)
G) All of the above

Question 12

Cultural symbols are things that

Accepted Answer

A)  can be protected by international copyrights.
B)  cannot be expressed by words or characters.
C)  represent values that exist solely within a nation.
D)  represent words through the use of pictures or designs.
E)  represent ideas and concepts.F) B) and C)
G) D) and E)

Question 13

Both Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

Accepted Answer

A)  direct exporting.
B)  direct investment.
C)  joint venture.
D)  licensing.
E)  indirect exporting.F) None of the above
G) All of the above

Question 14

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)  domestic imperialism.
B)  protectionism.
C)  blocked competition.
D)  import taxation.
E)  trade restriction.F) None of the above
G) A) and D)

Question 15

Competitive advantage for global firms grows out of continuous improvement,innovation,and __________.

Accepted Answer

A)  accountability
B)  change
C)  product quality
D)  company size
E)  locationF) None of the above
G) A) and D)

Question 16

The prominent global market-entry strategy among small-and medium-sized companies is

Accepted Answer

A)  direct exporting.
B)  direct franchising.
C)  licensing.
D)  joint venture.
E)  direct investment.F) B) and E)
G) C) and D)

Question 17

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Accepted Answer

A)  countertrades.
B)  quota exchanges.
C)  trading exchanges.
D)  balances of trade.
E)  WTO trade arrangements.F) A) and D)
G) D) and E)

Question 18

Hindustan Lever realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents.Lever provided start-up loans to women to buy stocks of products to sell to local villagers.Today,over 45,000 poor women sell Lever products to 600,000 consumers in 135,000 villages in India.This effort was called __________.

Accepted Answer

A)  Project Open Roads
B)  Project Fresh Start
C)  Project Tikva
D)  Project Shakti
E)  Project Helping HandF) C) and E)
G) C) and D)

Question 19

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Accepted Answer

A)  divisions.
B)  outlets.
C)  departments.
D)  markets.
E)  holding companies.F) D) and E)
G) A) and B)

Question 20

A global brand refers to

Accepted Answer

A)  two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products.
B)  two or more international products that coincidentally share the same brand name but represent two completely unrelated products.
C)  a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
D)  a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations.
E)  a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.F) C) and E)
G) A) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

Correct Answer
verified

A global brand refers to

Correct Answer
verified

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Correct Answer
verified

Microfinance refers to

Correct Answer
verified

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct Answer
verified

Correct Answer
verified

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

Correct Answer
verified

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct Answer
verified
There are five product and promotional s...
View Answer

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then,Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and the owner pays a fee to Tricon.Tricon is engaged in

Correct Answer
verified

The prominent global market-entry strategy among small-and medium-sized companies is

Correct Answer
verified

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Correct Answer
verified

Cultural symbols are things that

Correct Answer
verified

Competitive advantage for global firms grows out of continuous improvement,innovation,and __________.

Correct Answer
verified

Global consumers refer to

Correct Answer
verified

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

Correct Answer
verified

The North American Free Trade Agreement was designed to encourage free trade between

Correct Answer
verified

Which of the following is an element of company strategy,structure,and rivalry?

Correct Answer
verified

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Correct Answer
verified
About 86 percent of the world's populati...
View Answer

Which of the following is a disadvantage associated with licensing?

Correct Answer
verified

Both Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

Correct AnswerverifiedShow Answer

A global brand refers to

Correct AnswerverifiedShow Answer

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Correct AnswerverifiedShow Answer

Microfinance refers to

Correct AnswerverifiedShow Answer

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

Correct AnswerverifiedShow Answer

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct AnswerverifiedThere are five product and promotional s...View AnswerShow Answer

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then,Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and the owner pays a fee to Tricon.Tricon is engaged in

Correct AnswerverifiedShow Answer

The prominent global market-entry strategy among small-and medium-sized companies is

Correct AnswerverifiedShow Answer

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Correct AnswerverifiedShow Answer

Cultural symbols are things that

Correct AnswerverifiedShow Answer

Competitive advantage for global firms grows out of continuous improvement,innovation,and __________.

Correct AnswerverifiedShow Answer

Global consumers refer to

Correct AnswerverifiedShow Answer

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

Correct AnswerverifiedShow Answer

The North American Free Trade Agreement was designed to encourage free trade between

Correct AnswerverifiedShow Answer

Which of the following is an element of company strategy,structure,and rivalry?

Correct AnswerverifiedShow Answer

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Correct AnswerverifiedAbout 86 percent of the world's populati...View AnswerShow Answer

Which of the following is a disadvantage associated with licensing?

Correct AnswerverifiedShow Answer

Both Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

Correct AnswerverifiedShow Answer

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verified
There are five product and promotional s...
View Answer

Correct Answer
verified

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About 86 percent of the world's populati...
View Answer

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Correct Answer
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