Question 1

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's

Accepted Answer

A)  virtual logistics.
B)  supply chain.
C)  electronic data interchange.
D)  strategic information alliance.
E)  product-specific delivery system.F) None of the above
G) C) and E)

Question 2

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  form
E)  transactionalF) A) and D)
G) C) and D)

Question 3

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Accepted Answer

A)  responsive
B)  reactionary
C)  efficient
D)  proficient
E)  economicalF) A) and E)
G) A) and B)

Question 4

Two sources of horizontal conflict are common.One is when __________.

Accepted Answer

A)  a manufacturer increases its distribution coverage in a geographical area
B)  disagreements arise over how profit margins are distributed among channel members
C)  manufacturers believe wholesalers or retailers are not giving their products adequate attention
D)  a channel member bypasses another member and sells or buys products direct
E)  dual distribution causes conflict when similar types of retailers carry different brandsF) A) and E)
G) B) and E)

Question 5

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Accepted Answer

A)  contractual vertical marketing system
B)  corporate vertical marketing system
C)  integrated marketing system
D)  corporate horizontal marketing system
E)  contractual horizontal marketing systemF) A) and B)
G) A) and E)

Question 6

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Accepted Answer

A)  supplier service cost
B)  manufacturing cost
C)  total logistics cost
D)  social responsibility cost
E)  total supply chain costF) D) and E)
G) C) and D)

Question 7

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged

Accepted Answer

A)  cross channel marketer.
B)  multichannel marketer.
C)  industrial marketer.
D)  direct marketer.
E)  remarketer.F) A) and E)
G) A) and D)

Question 8

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A)  The more responsibilities a channel member takes in terms of distribution,advertising,and selling expenses,the greater the potential for manufacturer profitability.
B)  The more responsibilities the manufacturer assumes relative to its channel members,the greater the potential for profitability.
C)  The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)  While channel members can increase profitability by taking on distribution and selling expenses,advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)  Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.F) A) and E)
G) D) and E)

Question 9

In the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A)  marketing goals
B)  customer requirements
C)  marketing information
D)  production requirements
E)  company goalsF) C) and E)
G) C) and D)

Question 10

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider ...

Question 11

The Federal Trade Commission and the Justice Department monitor channel practices that __________,create monopolies,or otherwise represent unfair methods of competition under the Sherman Act (1890) and the Clayton Act (1914) .

Accepted Answer

A)  suggest patent infringement
B)  restrain competition
C)  connect channel members
D)  use coercive or suggestive advertising
E)  manipulate public opinionF) A) and B)
G) B) and D)

Question 12

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Accepted Answer

A)  stagnant
B)  dynamic
C)  inert
D)  lethargic
E)  apatheticF) A) and B)
G) C) and E)

Question 13

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or post-sale services
E)  adaptabilityF) B) and D)
G) C) and D)

Question 14

Which of the channels shown in the UMD15: Channel Sales and Profit Marketing Dashboard above represents the MOST sales for a particular furniture manufacturer?

Accepted Answer

A)  independent furniture stores
B)  furniture store chains
C)  department store chains
D)  mass merchandisers
E)  warehouse clubsF) C) and D)
G) A) and B)

Question 15

Dual distribution refers to

Accepted Answer

A)  a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
B)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)  a practice whereby one firm's marketing channel is used to sell another firm's products.F) A) and B)
G) C) and D)

Question 16

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Accepted Answer

A)  retailer-sponsored cooperative
B)  service-sponsored retail system
C)  administered cooperative system
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) A) and B)
G) A) and C)

Question 17

A textile artist can buy fabric,thread,and batting,create an heirloom quilt,and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local strip mall.By designing the quilts and kiosk with aesthetic value,the artist creates __________ utility.

Accepted Answer

A)  application
B)  possession
C)  time
D)  place
E)  formF) B) and E)
G) A) and C)

Question 18

Convenience refers to the concept that

Accepted Answer

A)  there should be a minimum of effort on the part of the buyer in doing business with the seller.
B)  all products or services should be available 24 hours a day,7 days a week,and 365 days a year.
C)  all tasks required to make an exchange are the sole responsibility of the seller.
D)  an exchange requires equal effort by both the buyer and seller.
E)  all logistical services are provided by a supplier network.F) A) and B)
G) B) and C)

Question 19

A wholesaler refers to

Accepted Answer

A)  independent firms or individuals whose principal function is to bring buyers and sellers together.
B)  any intermediary who takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C)  an intermediary who sells to other intermediaries,usually to retailers in consumer markets.
D)  an intermediary who sells to consumers.
E)  a manufacturing "matchmaker" who actively seeks out potential consumers and brings them to retailers.F) A) and B)
G) C) and D)

Question 20

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Accepted Answer

Total logistics cost includes expenses a...

Exam 15: Managing Marketing Channels and Supply Chains

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged

Correct Answer
verified

The Federal Trade Commission and the Justice Department monitor channel practices that __________,create monopolies,or otherwise represent unfair methods of competition under the Sherman Act (1890) and the Clayton Act (1914) .

Correct Answer
verified

A wholesaler refers to

Correct Answer
verified

In the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct Answer
verified

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct Answer
verified

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct Answer
verified
Marketing executives typically consider ...
View Answer

Two sources of horizontal conflict are common.One is when __________.

Correct Answer
verified

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Correct Answer
verified

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Correct Answer
verified

Dual distribution refers to

Correct Answer
verified

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Correct Answer
verified

Which of the channels shown in the UMD15: Channel Sales and Profit Marketing Dashboard above represents the MOST sales for a particular furniture manufacturer?

Correct Answer
verified

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Correct Answer
verified

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct Answer
verified

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Correct Answer
verified

Correct Answer
verified

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Correct Answer
verified

Convenience refers to the concept that

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged

Correct AnswerverifiedShow Answer

The Federal Trade Commission and the Justice Department monitor channel practices that __________,create monopolies,or otherwise represent unfair methods of competition under the Sherman Act (1890) and the Clayton Act (1914) .

Correct AnswerverifiedShow Answer

A wholesaler refers to

Correct AnswerverifiedShow Answer

In the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct AnswerverifiedShow Answer

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct AnswerverifiedMarketing executives typically consider ...View AnswerShow Answer

Two sources of horizontal conflict are common.One is when __________.

Correct AnswerverifiedShow Answer

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Correct AnswerverifiedShow Answer

Dual distribution refers to

Correct AnswerverifiedShow Answer

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Which of the channels shown in the UMD15: Channel Sales and Profit Marketing Dashboard above represents the MOST sales for a particular furniture manufacturer?

Correct AnswerverifiedShow Answer

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Correct AnswerverifiedShow Answer

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Convenience refers to the concept that

Correct AnswerverifiedShow Answer

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verified
Marketing executives typically consider ...
View Answer

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verified

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verified
Total logistics cost includes expenses a...
View Answer

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verified

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