Question 1

When Hunter went to the hardware store looking for gloves to wear while refinishing a table,he bought one pair because that was all he needed.But when the hardware store purchased the gloves,it purchased a case containing 100 pairs of identical gloves.Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)  marketing
B)  buying
C)  sorting
D)  assorting
E)  risk takingF) A) and E)
G) A) and D)

Question 2

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A)  satisfying suppliers.
B)  maximizing profits.
C)  maximizing supply chain membership.
D)  delivering the appropriate level of customer service.
E)  maximizing supply chain inefficiency.F) B) and E)
G) C) and D)

Question 3

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "D" would be an appropriate marketing channel for __________.

Accepted Answer

A)  Cray supercomputers
B)  Harkman electrical products
C)  Boeing aircraft
D)  Caterpillar tractors
E)  Fastenal industrial fastenersF) A) and D)
G) A) and B)

Question 4

A large company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control over supply sources.Which marketing channel system should this company choose?

Accepted Answer

A)  a contractual vertical marketing system
B)  an administered vertical marketing system
C)  a corporate vertical marketing system
D)  an integrated marketing system
E)  a corporate horizontal marketing systemF) B) and C)
G) B) and D)

Question 5

A retailer refers to

Accepted Answer

A)  an intermediary who sells only to other intermediaries.
B)  any intermediary between a manufacturer and industrial markets.
C)  an intermediary who sells to other distributors.
D)  an intermediary who takes possession of a product,alters it in some way,and then sells it to the ultimate consumer.
E)  an intermediary who sells to consumers.F) All of the above
G) C) and D)

Question 6

Vertical conflict refers to conflict that occurs between

Accepted Answer

A)  two members in the same level of a marketing channel.
B)  two different levels in a marketing channel.
C)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)  a firm's and its customers' goals.
E)  two producers of the same product vying for the same distribution channel members.F) None of the above
G) B) and E)

Question 7

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

Accepted Answer

A)  cash and carry marketing channel
B)  intensive distribution channel
C)  selective distribution channel
D)  indirect marketing channel
E)  direct marketing channelF) A) and B)
G) A) and C)

Question 8

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Accepted Answer

A)  multichannel marketing can leverage the value-adding capabilities of different channels.
B)  multichannel marketing creates greater elasticity of demand for a firm's products.
C)  multichannel marketing creates greater inelasticity of demand for a firm's products.
D)  multichannel marketing allows a firm to legally circumvent paying taxes on revenue generated by online sales.
E)  multichannel marketing allows customers to avoid shipping and handling charges.F) A) and E)
G) C) and E)

Question 9

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  governmental contracts.F) A) and B)
G) None of the above

Question 10

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distributionF) All of the above
G) A) and C)

Question 11

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) C) and D)
G) B) and D)

Question 12

A __________ can be compared to a pipeline through which water flows-making possible the flow of products from a producer,through intermediaries,to a buyer.

Accepted Answer

A)  marketing chain
B)  marketing hierarchy
C)  marketing agent
D)  marketing channel
E)  marketing networkF) B) and D)
G) C) and E)

Question 13

Several artists in Charleston,South Carolina,have created an arrangement to sell their paintings.They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like.Each artist takes a turn acting as the sales clerk at the gallery.In terms of the marketing channel,the gallery is acting as a(n) __________.

Accepted Answer

A)  ultimate consumer
B)  manufacturer
C)  wholesaler
D)  retailer
E)  distributorF) A) and D)
G) C) and D)

Question 14

The "risk" in a transactional function refers to

Accepted Answer

A)  unpredictable costs of transportation because of fuel prices.
B)  product liability from poorly produced products that become defective.
C)  the need to stock merchandise in anticipation of sales.
D)  trying new promotional campaigns.
E)  investments in new product development.F) B) and E)
G) C) and E)

Question 15

Franchising is one form of a(n) __________.

Accepted Answer

A)  corporate vertical marketing system
B)  horizontal marketing system
C)  administered vertical marketing system
D)  wholesaler-sponsored voluntary system
E)  contractual vertical marketing systemF) C) and E)
G) A) and B)

Question 16

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Accepted Answer

A)  salvage marketing.
B)  materials transformation.
C)  reverse materials handling.
D)  reverse logistics.
E)  cause-related marketing.F) C) and D)
G) A) and E)

Question 17

In a direct channel,all channel functions are performed by __________.

Accepted Answer

A)  retailers
B)  wholesalers
C)  producers
D)  brokers and agents
E)  middlemenF) D) and E)
G) C) and E)

Question 18

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Accepted Answer

A)  producing,assembling,and distributing.
B)  transportation and distribution.
C)  buying,selling,and risk taking.
D)  assorting,sorting,and storing.
E)  financing,grading,and marketing information and research.F) C) and E)
G) A) and B)

Question 19

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Accepted Answer

A)  marketing tunnel.
B)  consumer market.
C)  marketing channel.
D)  transactional conduit.
E)  distribution matrix.F) B) and E)
G) C) and E)

Question 20

John Deere manufactures and distributes industrial and farm equipment.These types of equipment are considered to be specialty products.Which type of market coverage does John Deere MOST LIKELY use?

Accepted Answer

A)  intensive distribution
B)  exclusive distribution
C)  extensive distribution
D)  selective distribution
E)  private label distributionF) B) and E)
G) C) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Correct Answer
verified

A retailer refers to

Correct Answer
verified

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.

Correct Answer
verified

John Deere manufactures and distributes industrial and farm equipment.These types of equipment are considered to be specialty products.Which type of market coverage does John Deere MOST LIKELY use?

Correct Answer
verified

In a direct channel,all channel functions are performed by __________.

Correct Answer
verified

A __________ can be compared to a pipeline through which water flows-making possible the flow of products from a producer,through intermediaries,to a buyer.

Correct Answer
verified

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Correct Answer
verified

Vertical conflict refers to conflict that occurs between

Correct Answer
verified

A large company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control over supply sources.Which marketing channel system should this company choose?

Correct Answer
verified

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct Answer
verified

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

Correct Answer
verified

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "D" would be an appropriate marketing channel for __________.

Correct Answer
verified

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct Answer
verified

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Correct Answer
verified

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct Answer
verified

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Correct Answer
verified

Correct Answer
verified

Franchising is one form of a(n) __________.

Correct Answer
verified

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Correct Answer
verified

The "risk" in a transactional function refers to

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

A retailer refers to

Correct AnswerverifiedShow Answer

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.

Correct AnswerverifiedShow Answer

John Deere manufactures and distributes industrial and farm equipment.These types of equipment are considered to be specialty products.Which type of market coverage does John Deere MOST LIKELY use?

Correct AnswerverifiedShow Answer

In a direct channel,all channel functions are performed by __________.

Correct AnswerverifiedShow Answer

A __________ can be compared to a pipeline through which water flows-making possible the flow of products from a producer,through intermediaries,to a buyer.

Correct AnswerverifiedShow Answer

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Correct AnswerverifiedShow Answer

Vertical conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

A large company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control over supply sources.Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct AnswerverifiedShow Answer

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "D" would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct AnswerverifiedShow Answer

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."X" represents

Correct AnswerverifiedShow Answer

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct AnswerverifiedShow Answer

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Franchising is one form of a(n) __________.

Correct AnswerverifiedShow Answer

Multichannel marketing seeks to integrate a firm's electronic and delivery channels.Catalogs can serve as shopping tools for online purchasing,and websites can help consumers do their homework before visiting a store.By blending different communication and delivery channels,

Correct AnswerverifiedShow Answer

The "risk" in a transactional function refers to

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified