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Which of the following governmental actions would eliminate some or all of the inefficiency that results from monopoly pricing? The government could


A) regulate the monopoly.
B) prohibited the monopoly from price discriminating.
C) force the monopoly to operate at a point where its marginal revenue is equal to its marginal cost.
D) None of the above would eliminate any inefficiency associated with a monopoly.

E) B) and D)
F) B) and C)

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A rational pricing strategy for a profit-maximizing monopolist is


A) price discrimination.
B) price segregation.
C) synergy pricing.
D) average cost pricing.

E) B) and C)
F) A) and D)

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Table 15-6 A monopolist faces the following demand curve: Table 15-6 A monopolist faces the following demand curve:   -Refer to Table 15-6. What is the marginal revenue from the sale of the 4th unit? A)  $3 B)  -$3 C)  $9 D)  $24 -Refer to Table 15-6. What is the marginal revenue from the sale of the 4th unit?


A) $3
B) -$3
C) $9
D) $24

E) B) and D)
F) A) and C)

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Allowing an inventor to have the exclusive rights to market her new invention will lead to


A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (i) , (ii) , and (iii)

E) A) and D)
F) A) and C)

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A monopolist's profits with price discrimination will be


A) lower than if the firm charged a single, profit-maximizing price
B) the same as if the firm charged a single, profit-maximizing price.
C) higher than if the firm charged just one price because the firm will capture more consumer surplus.
D) higher than if the firm charged a single price because the costs of selling the good will be lower.

E) A) and D)
F) A) and C)

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Table 15-8 The following table provides information on the price, quantity, and average total cost for a monopoly. Table 15-8 The following table provides information on the price, quantity, and average total cost for a monopoly.   -Refer to Table 15-8. What is the additional cost to the firm when the monopolist lowers the price from $18 to $12? A)  The firm saves $15. B)  $15 C)  $30 D)  $40 -Refer to Table 15-8. What is the additional cost to the firm when the monopolist lowers the price from $18 to $12?


A) The firm saves $15.
B) $15
C) $30
D) $40

E) C) and D)
F) A) and D)

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If the ABC company owns the exclusive rights to mine land in Afghanistan for Lapis Lazuli, a rare stone used in jewelry which is found only in Afghanistan, the company benefits from a barrier to entry.

A) True
B) False

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Private ownership of a monopoly may benefit society because the monopoly will have an incentive to


A) charge a price that is consistent with that of a benevolent social planner.
B) charge a price that prevents some people from buying.
C) price its good according to the intersection of marginal cost and average revenue.
D) lower its costs to earn a higher profit.

E) A) and D)
F) A) and C)

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Which of the following is a characteristic of a monopoly?


A) low fixed costs as a portion of total costs
B) free entry and exit
C) barriers to entry
D) declining marginal cost

E) B) and D)
F) None of the above

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Table 15-19 A monopolist faces the following demand curve: Table 15-19 A monopolist faces the following demand curve:   -Refer to Table 15-19. If a monopolist faces a constant marginal cost of $7, how much output should the firm produce? A)  3 units B)  4 units C)  5 units D)  6 units -Refer to Table 15-19. If a monopolist faces a constant marginal cost of $7, how much output should the firm produce?


A) 3 units
B) 4 units
C) 5 units
D) 6 units

E) B) and C)
F) A) and D)

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.   -Refer to Table 15-7. What is the average revenue when Sally sells 7 pairs of shoes? A)  $40 B)  $90 C)  $100 D)  $700 -Refer to Table 15-7. What is the average revenue when Sally sells 7 pairs of shoes?


A) $40
B) $90
C) $100
D) $700

E) A) and C)
F) C) and D)

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Microsoft faces very little competition from other firms for its Windows software. Why isn't the price of the software $1,000 per copy?


A) because the government would not allow such a high price
B) because stockholders would not allow such a high price
C) because the company would sell so few copies that they would earn higher profits by selling at a lower price
D) All of the above are correct.

E) B) and D)
F) B) and C)

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Scenario 15-11 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is: Scenario 15-11 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is:   Assume that Vincent's customers are always available for the tourΝΎ therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-11. One of Vincent's friends tells him he would be more profitable if he charged a single price of $12. Assuming no changes in consumer demand, what would Vincent's profit be if he charged every customer $12? Assume that Vincent's customers are always available for the tourΝΎ therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-11. One of Vincent's friends tells him he would be more profitable if he charged a single price of $12. Assuming no changes in consumer demand, what would Vincent's profit be if he charged every customer $12?

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Figure 15-23 Figure 15-23   -Refer to Figure 15-23. If the firm profit-maximizes, what amount of output will it produce? -Refer to Figure 15-23. If the firm profit-maximizes, what amount of output will it produce?

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For a monopoly market, total surplus can be defined as the value of the good to


A) producers minus the cost incurred by consumers.
B) producers plus the cost incurred by consumers.
C) consumers minus the costs of producing the good.
D) consumers plus the cost of producing the good.

E) C) and D)
F) A) and B)

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What is the defining characteristic of a natural monopoly? Give an example of a natural monopoly.

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The defining characteristic of...

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Additional firms often do not try to compete with a natural monopoly because


A) they fear retaliation in the form of pricing wars from the natural monopolist.
B) they are unsure of the size of the market in general.
C) they know they cannot achieve the same low costs that the natural monopolist enjoys.
D) the natural monopoly does not make a large profit.

E) All of the above
F) B) and C)

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A monopolist produces where P = MC = MR.

A) True
B) False

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Figure 15-5 Figure 15-5   -Refer to Figure 15-5. At the profit-maximizing level of output, A)  marginal revenue is equal to P3. B)  marginal cost is equal to P3. C)  average revenue is equal to P2. D)  average total cost is equal to P6. -Refer to Figure 15-5. At the profit-maximizing level of output,


A) marginal revenue is equal to P3.
B) marginal cost is equal to P3.
C) average revenue is equal to P2.
D) average total cost is equal to P6.

E) C) and D)
F) A) and B)

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Which of the following statements is correct?


A) The demand curve facing a competitive firm is horizontal, as is the demand curve facing a monopolist.
B) The demand curve facing a competitive firm is downward sloping, whereas the demand curve facing a monopolist is horizontal.
C) The demand curve facing a competitive firm is horizontal, whereas the demand curve facing a monopolist is downward sloping.
D) The demand curve facing a competitive firm is downward sloping, as is the demand curve facing a monopolist.

E) B) and C)
F) C) and D)

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