Question 1

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

Accepted Answer

A)   selective retention.
B)   selective attention.
C)   selective exposure.
D)   selective perception.
E)   stimulus discrimination.F) C) and D)
G) A) and E)

Question 2

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective analysis.
E)   stimulus discrimination.F) A) and B)
G) C) and E)

Question 3

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   situational problem solving
E)   integrated problem solvingF) C) and E)
G) D) and E)

Question 4

high-involvement purchases,consumers typically do all of the following EXCEPT:

Accepted Answer

A)   consider many product attributes.
B)   participate in word-of-mouth communication.
C)   consider few sellers.
D)   consider many brands.
E)   engage in extensive information search.F) C) and E)
G) C) and D)

Question 5

Elizabeth Sands has decided to purchase a new electric blender and plans to call several friends for updated information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem solving variations?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   alternative problem solving
E)   integrated problem solvingF) B) and C)
G) C) and E)

Question 6

Ducti is a small company that manufacturers duct-tape wallets.Ducti founder,David Pippenger,discovered there is a large demand for the wallets and watches that Ducti sells.In fact,its product line has expanded to include bags as well.Clearly,some consumers have a favorable evaluation of Ducti products.To have a favorable evaluation,consumers must first

Accepted Answer

A)   experience problem recognition.
B)   consult a public source of information.
C)   consult a personal source of information.
D)   make a purchase decision.
E)   experience cognitive dissonance.F) B) and E)
G) C) and D)

Question 7

groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Accepted Answer

A)   ideals
B)   achievement
C)   self-expression
D)   rewards
E)   successF) A) and E)
G) A) and C)

Question 8

Women influence what percentage of new car-buying decisions?

Accepted Answer

A)   15 percent
B)   20 percent
C)   40 percent
D)   60 percent
E)   80 percentF) A) and D)
G) B) and C)

Question 9

person's occupation,source of income (not level of income) ,and education determine his or her

Accepted Answer

A)   personal reference group.
B)   market segment.
C)   social class.
D)   role in family decision making.
E)   VALS segment.F) D) and E)
G) C) and D)

Question 10

reference group to which a person actually belongs is referred to as a(n) __________ group.

Accepted Answer

A)   primary
B)   membership
C)   aspiration
D)   dissociative
E)   integratedF) All of the above
G) C) and E)

Question 11

Betty Crocker repeatedly advertises that baking a cake from one of its mixes tastes just like homemade,it is influencing which type of learning?

Accepted Answer

A)   stimulus discrimination
B)   cognitive learning
C)   brand loyalty
D)   stimulus generalization
E)   behavioral learningF) C) and E)
G) None of the above

Question 12

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)   Women are more concerned with features that would help survive an accident; men are more concerned with features that would help avoid an accident.
B)   Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
C)   When it comes to the actual purchase process, women are more adept negotiators than men.
D)   Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
E)   Women usually shop one dealership before making a decision and men usually shop three.F) A) and E)
G) A) and C)

Question 13

TAG Heuer Ad
-TAG Heuer (see the ad above) uses a(n) __________ like Maria Sharapova to promote its watches,it believes she is an opinion leader who can influence the purchase decision of its target market.

Accepted Answer

A)   spokesperson
B)   product champion
C)   innovator
D)   BzzAgent
E)   rainmakerF) B) and E)
G) A) and C)

Question 14

influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

Accepted Answer

A)   marketing mix influences.
B)   situational influences.
C)   psychological influences.
D)   sociocultural influences.
E)   evaluative criteria.F) B) and D)
G) All of the above

Question 15

automobile dealerships employ a non-negotiable or "no haggle" price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Accepted Answer

A)   the industry was discussing the abandonment of self-regulation practices.
B)   women have an intense dislike of price negotiation, yet still want to buy a car.
C)   many recent immigrants into the United States were not accustomed to negotiation.
D)   women distrust men in general and car salesmen in particular.
E)   a sluggish economy guaranteed that negotiations would produce a less than adequate return on investment.F) C) and D)
G) All of the above

Question 16

the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n) _________ group.

Accepted Answer

A)   membership
B)   aspiration
C)   dissociative
D)   reference
E)   involvementF) B) and D)
G) None of the above

Question 17

consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Accepted Answer

A)   beliefs
B)   values
C)   attitudes
D)   predispositions
E)   opinionsF) C) and D)
G) A) and D)

Question 18

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________; (2) changing the perceived importance of attributes; and (3) adding new attributes to the product.

Accepted Answer

A)   reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)   actively educating consumers about the product's competitive advantages
C)   refocusing a consumer's attention from one attribute to another
D)   changing beliefs about the extent to which a brand has certain attributes
E)   denigrating the attributes of competitors' productsF) All of the above
G) B) and E)

Question 19

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described above.Which situational influence was not described?

Accepted Answer

The purchase of a special baby gift for ...

Question 20

external search for product information is especially important when

Accepted Answer

A)   the cost of gathering information is low.
B)   review of past experience provides adequate information.
C)   the risk of making a wrong purchase decision is low.
D)   the item is frequently purchased.
E)   the item is for personal use rather than for professional use.F) A) and E)
G) B) and E)

Exam 5: Understanding Consumer Behavior

groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct Answer
verified

TAG Heuer Ad -TAG Heuer (see the ad above) uses a(n) __________ like Maria Sharapova to promote its watches,it believes she is an opinion leader who can influence the purchase decision of its target market.

Correct Answer
verified

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct Answer
verified

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct Answer
verified

person's occupation,source of income (not level of income) ,and education determine his or her

Correct Answer
verified

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________; (2) changing the perceived importance of attributes; and (3) adding new attributes to the product.

Correct Answer
verified

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

Correct Answer
verified

Which of the following statements about how women buy cars today is most accurate?

Correct Answer
verified

the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n) _________ group.

Correct Answer
verified

Women influence what percentage of new car-buying decisions?

Correct Answer
verified

Correct Answer
verified
The purchase of a special baby gift for ...
View Answer

automobile dealerships employ a non-negotiable or "no haggle" price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Correct Answer
verified

Betty Crocker repeatedly advertises that baking a cake from one of its mixes tastes just like homemade,it is influencing which type of learning?

Correct Answer
verified

Correct Answer
verified

influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

Correct Answer
verified

reference group to which a person actually belongs is referred to as a(n) __________ group.

Correct Answer
verified

Correct Answer
verified

high-involvement purchases,consumers typically do all of the following EXCEPT:

Correct Answer
verified

external search for product information is especially important when

Correct Answer
verified

consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct AnswerverifiedShow Answer

TAG Heuer Ad -TAG Heuer (see the ad above) uses a(n) __________ like Maria Sharapova to promote its watches,it believes she is an opinion leader who can influence the purchase decision of its target market.

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct AnswerverifiedShow Answer

person's occupation,source of income (not level of income) ,and education determine his or her

Correct AnswerverifiedShow Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________; (2) changing the perceived importance of attributes; and (3) adding new attributes to the product.

Correct AnswerverifiedShow Answer

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n) _________ group.

Correct AnswerverifiedShow Answer

Women influence what percentage of new car-buying decisions?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe purchase of a special baby gift for ...View AnswerShow Answer

automobile dealerships employ a non-negotiable or "no haggle" price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Correct AnswerverifiedShow Answer

Betty Crocker repeatedly advertises that baking a cake from one of its mixes tastes just like homemade,it is influencing which type of learning?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

Correct AnswerverifiedShow Answer

reference group to which a person actually belongs is referred to as a(n) __________ group.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

high-involvement purchases,consumers typically do all of the following EXCEPT:

Correct AnswerverifiedShow Answer

external search for product information is especially important when

Correct AnswerverifiedShow Answer

consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Correct AnswerverifiedShow Answer

Correct Answer
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verified
The purchase of a special baby gift for ...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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