Question 1

An example of a public source of information consulted during an external search would include

Accepted Answer

A)  People magazine advertising.
B)  Consumer Reports magazine.
C)  a sales person at the Apple Store.
D)  your brother-in-law.
E)  a point of purchase display at Target.F) A) and B)
G) C) and D)

Question 2

-According to Figure 4-2 above, which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)  display, (2)  audio quality, (3)  battery, and (4)  price?

Accepted Answer

A)  Apple iPhone 6
B)  Blackberry Z 30
C)  Samsung Galaxy S 5
D)  LG G2
E)  HTC OneF) D) and E)
G) A) and B)

Question 3

Which of the following statements about African American buying patterns is most accurate?

Accepted Answer

A)  African Americans spend more on products for women and girls, especially in terms of clothing.
B)  There are significant differences between the buying patterns of African Americans and Caucasians of similar socioeconomic status.
C)  African Americans are not price conscious but are strongly motivated by quality and choice.
D)  Adult African Americans spend half as much on online services than Caucasians.
E)  When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than points of differenceF) B) and D)
G) A) and E)

Question 4

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Accepted Answer

A)  the physical effort spent on these actions.
B)  the financial limitations one must overcome to accomplish these actions.
C)  the mental and social processes that come before and after these actions.
D)  the emotional processes that occur during these actions.
E)  the cognitive and attitudinal processes that must be learned to complete these actions.F) B) and E)
G) A) and E)

Question 5

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Accepted Answer

A)  physiological
B)  safety
C)  personal
D)  social
E)  self-actualizationF) A) and E)
G) A) and D)

Question 6

There are five stages in the consumer purchase decision process. The fifth stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) A) and E)
G) A) and D)

Question 7

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  alternative problem solving
E)  integrated problem solvingF) D) and E)
G) B) and D)

Question 8

Which of the following statements about Groupon is most accurate?

Accepted Answer

A)  In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
B)  A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy)  something they may not ordinarily do.
C)  The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal.
D)  The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
E)  Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.F) D) and E)
G) A) and B)

Question 9

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Accepted Answer

A)  decor
B)  crowding
C)  lighting
D)  music
E)  time of dayF) C) and D)
G) A) and B)

Question 10

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as

Accepted Answer

A)  evaluative set.
B)  evolved set.
C)  consideration set.
D)  alternative selection group.
E)  aspiration group.F) B) and D)
G) A) and B)

Question 11

In the VALS framework, a person's resources include all of the following EXCEPT:

Accepted Answer

A)  material
B)  physical
C)  temporal
D)  psychological
E)  demographicF) A) and E)
G) A) and D)

Question 12

There are various nonprofit publications dedicated to assisting in consumer education and decision-making. Examples of these public sources of information for an external information search include Consumer Reports, __________, and TV consumer programs.

Accepted Answer

A)  advertisements
B)  sales personnel
C)  friends and relatives
D)  government agencies
E)  point of purchase displaysF) B) and E)
G) B) and C)

Question 13

Beliefs refer to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)  a consumer's subjective perception of how a product or brand performs on different attributes.
E)  the moral and ethical precepts that guide a person's behavior.F) C) and D)
G) A) and D)

Question 14

A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile business people, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as a(n)  __________ group.

Accepted Answer

A)  associative
B)  aspiration
C)  dissociative
D)  pressure
E)  involvementF) All of the above
G) D) and E)

Question 15

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) A) and E)
G) C) and D)

Question 16

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer.
B)  There is great diversity among Asian American subcultures.
C)  The Asian American subculture is growing very slowly in the United States.
D)  Asian Americans are the least educated racial/ethnic subculture in the United States.
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups - assimilated, non-assimilated, and recent immigrants.F) B) and E)
G) B) and D)

Question 17

Firms like Ford and Frito-Lay have learned which of the following marketing lessons?

Accepted Answer

A)  It is a lot easier to find new customers than to retain existing ones.
B)  According to research, it is equally costly to acquire new customers and retain existing ones.
C)  Existing customers do not spend as much as new customers since that former like the old products rather than the new ones new customers like.
D)  The buying experience, customer satisfaction, and retention can increase a firm's profits.
E)  Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditueF) A) and D)
G) A) and C)

Question 18

A reference group to which a person actually belongs is referred to as a(n)  __________ group.

Accepted Answer

A)  primary
B)  associative
C)  aspiration
D)  dissociative
E)  integratedF) C) and E)
G) C) and D)

Question 19

-Considering Figure 4-5 above, carrying an American Express Centurian Card would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  self-actualization
C)  personal
D)  safety
E)  socialF) A) and E)
G) C) and D)

Question 20

The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as a(n)  __________.

Accepted Answer

A)  brand community
B)  VALS
C)  opinion leader
D)  social class
E)  buzz groupF) B) and D)
G) A) and C)

Exam 4: Understanding Consumer Behavior

-According to Figure 4-2 above, which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display, (2) audio quality, (3) battery, and (4) price?

Correct Answer
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Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Correct Answer
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Beliefs refer to

Correct Answer
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In the VALS framework, a person's resources include all of the following EXCEPT:

Correct Answer
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Which of the following statements about Asian American buying patterns is most accurate?

Correct Answer
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There are five stages in the consumer purchase decision process. The fifth stage is __________.

Correct Answer
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In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Correct Answer
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An example of a public source of information consulted during an external search would include

Correct Answer
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Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Correct Answer
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Which of the following statements about Groupon is most accurate?

Correct Answer
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Firms like Ford and Frito-Lay have learned which of the following marketing lessons?

Correct Answer
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There are various nonprofit publications dedicated to assisting in consumer education and decision-making. Examples of these public sources of information for an external information search include Consumer Reports, __________, and TV consumer programs.

Correct Answer
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Correct Answer
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A reference group to which a person actually belongs is referred to as a(n) __________ group.

Correct Answer
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Which of the following statements about African American buying patterns is most accurate?

Correct Answer
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The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as a(n) __________.

Correct Answer
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The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as

Correct Answer
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-Considering Figure 4-5 above, carrying an American Express Centurian Card would be found in what level of the Maslow hierarchy of needs?

Correct Answer
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Exam 4: Understanding Consumer Behavior

-According to Figure 4-2 above, which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display, (2) audio quality, (3) battery, and (4) price?

Correct AnswerverifiedShow Answer

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Correct AnswerverifiedShow Answer

Beliefs refer to

Correct AnswerverifiedShow Answer

In the VALS framework, a person's resources include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The fifth stage is __________.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Correct AnswerverifiedShow Answer

Which of the following statements about Groupon is most accurate?

Correct AnswerverifiedShow Answer

Firms like Ford and Frito-Lay have learned which of the following marketing lessons?

Correct AnswerverifiedShow Answer

There are various nonprofit publications dedicated to assisting in consumer education and decision-making. Examples of these public sources of information for an external information search include Consumer Reports, __________, and TV consumer programs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A reference group to which a person actually belongs is referred to as a(n) __________ group.

Correct AnswerverifiedShow Answer

Which of the following statements about African American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as

Correct AnswerverifiedShow Answer

-Considering Figure 4-5 above, carrying an American Express Centurian Card would be found in what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

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