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Exam 4: Ethical and Social Responsibility in Marketing

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Question 81

Multiple Choice

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Ethical exchanges between sellers and buyers should result in

A) the seller making a profit.
B) the buyer getting the product for the best price.
C) both parties to the exchange being better off after a transaction.
D) the seller reducing their inventory substantially.
E) the buyer forming a relationship with the seller.

F) All of the above
G) A) and B)

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Question 82

Multiple Choice

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Conducting business in a way that protects the natural environment while making economic progress is referred to as

A) sustainable development.
B) green marketing.
C) stakeholder responsibility.
D) relationship marketing.
E) natural marketing.

F) B) and D)
G) A) and D)

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Question 83

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When Toysmart.com filed for bankruptcy in June 2000, it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased from Toysmart and were a part of its database were upset when they learned that their private information was being treated as property that was for sale.These customers believed that according to the Consumer Bill of Rights they should know how their private information would be used.In other words, Toysmart's former customers had a

Arrowhead ® Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30% less plastic, and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

Explain the difference between societal culture and business cultures.

A formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, is referred to as

By preserving the natural environment Anheuser-Busch is appealing to the environmentalists; by its alcohol awareness initiatives it is appealing to people who drink beer and protecting children from thinking drinking beer would make them cool.Anheuser-Busch is exhibiting which of the following?

Green marketing refers to

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as a(n)

Ethics refers to the

Recently a project team for Cosco, the world's largest children's products company, developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and it could be reclined to make an infant bed.Its design could be made and sold for $49.The marketing manager in consultation with other middle managers decided to have the prototypes checked out by Cosco employees who had small children.This was the only product testing performed on the product.Before Cosco pulled the unsafe chair from the market, several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers'

Corporate culture refers to

Which of the following is a socializing force that dictates what is morally right and just?

Starbucks continually emphasizes its commitment to corporate social responsibility.The Starbucks Corporate Social Responsibility Report, titled "Living Our Values," focused on six topical areas.Name and describe each area.

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner technologies, such as hybrid-electric vehicles.These vehicles can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

The 3M company stopped production of a chemical they had manufactured for nearly 40 years when tests showed the chemical could be harmful in large doses, even though the products in which it was used had no known harmful health or environmental effect.This is an example of

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously is referred to as

Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action.In its promotion, it states, "We ignore the rules, and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room, which also contains dartboards, a pool table, and a meditation center.If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee.This is a description of the Internet company's

FIGURE 4-2 -The personal moral philosophy 3M used when it voluntarily stopped the production of its popular 3M Scotchgard shown in Figure 4-2 above, was because of a minute chemical used in its manufacture was found in the tissues of both animals and humans was an example of ___________.

An employee who reports illegal accounting procedures is an example of a(n)