Question 1

brand development index (BDI) .

Accepted Answer

A)  category development index
B)  consumer development index
C)  consideration development index
D)  channel development index
E)  customerization developmentF) A) and D)
G) B) and C)

Question 2

What are the three aspects of the product/service element of the marketing mix that warrant special attention by service marketers?

Accepted Answer

(1) Exclusivity-Services are not patenta...

Question 3

Which component of the promotional mix is particularly important for nonprofit services?

Accepted Answer

A)  advertising
B)  sales promotion
C)  personal selling
D)  publicity
E)  packagingF) B) and C)
G) C) and D)

Question 4

FIGURE 11-5 
-The product life cycle (PLC)  sales curve shown in Figure 11-5 above is called the

Accepted Answer

A)  sweeping life cycle.
B)  localized life cycle.
C)  generalized life cycle.
D)  universal life cycle.
E)  comprehensive life cycle.F) A) and C)
G) A) and E)

Question 5

Packaging refers to

Accepted Answer

A)  any box, bottle, jar, can, carton, or bag that can be used for transporting durable or nondurable goods.
B)  any container in which a product is offered for sale and on which label information is communicated.
C)  that part of a product that is not consumed.
D)  any container used for storage of consumer or industrial goods.
E)  any container used in the transport, preservation, or storage of a tangible product.F) A) and B)
G) A) and C)

Question 6

Which of the following is a characteristic of the growth stage of the product life cycle?

Accepted Answer

A)  advertising emphasis switches to stimulate primary demand
B)  growing proportion of initial purchasers to repeat purchasers
C)  addition of new or modified product features
D)  profit margins increase as sales increase
E)  limited number of outlets for greater quality controlF) B) and C)
G) D) and E)

Question 7

The FedEx brand suggests the possibility that it is government sanctioned and fast.This perception is important because of which unique characteristic of services?

Accepted Answer

A)  Inventory costs.
B)  Inseparability.
C)  Inconsistency.
D)  Intangibility.
E)  Invisibility.F) B) and E)
G) None of the above

Question 8

FIGURE 11-7 
-In the Using Marketing Dashboards Figure 11-7 above, the information presented suggests that which segment consumes the least amount of fruit drinks?

Accepted Answer

A)  households without children
B)  households with children 13 to 18 years old
C)  households with children under 6 years old
D)  households with children 7 to 12 years old
E)  Because the BDI and CDI show inconsistencies in their measurements, especially in the segment of children under the age of six, it is impossible to answer the question.F) B) and E)
G) A) and B)

Question 9

The belief that products originating from one country would be of better or worse quality than another is an example of packaging information that can be conveyed through.

Accepted Answer

A)  functional benefits and financial benefits.
B)  financial benefit and communication benefits.
C)  perceptual benefits and physical benefits.
D)  perceptual benefits and communication benefits.
E)  physical benefits and functional benefits.F) B) and C)
G) C) and D)

Question 10

A product in the introduction stage of the product life cycle should have which of the following marketing objectives?

Accepted Answer

A)  Gain as much distribution as possible.
B)  Gain awareness and stimulate trial.
C)  Reveal a marketing niche.
D)  Stress differentiation.
E)  Maintain brand loyalty.F) None of the above
G) A) and D)

Question 11

In terms of new product purchases, early adopters typically

Accepted Answer

A)  disregard debt and use neighbors and friends as information sources.
B)  are skeptical and have below average social status.
C)  act with deliberation and use many informal social contacts.
D)  are leaders in social standing and have slightly above average education when compared to the other adopter classes.
E)  are venturesome, better educated than other product adopters, and use multiple information sources.F) A) and E)
G) B) and E)

Question 12

Customer value can assume numerous forms.For Pez Candy, Inc., customer value manifests itself in the form of a(n)  _________.

Accepted Answer

A)  upbeat jingle
B)  character candy dispensers
C)  stylish logotype
D)  sour taste
E)  sugar coatingF) B) and D)
G) B) and C)

Question 13

For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children.Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product in competitive situations.Recently, in response to declining sales of Frosted Flakes, the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes, too.Kellogg's is attempting to

Accepted Answer

A)  develop alternative product selection factors.
B)  reposition its product.
C)  complete the product life cycle of Frosted Flakes.
D)  introduce new uncontrollable elements into the marketing mix.
E)  introduce a new product.F) A) and E)
G) All of the above

Question 14

________ (BDI) .

Accepted Answer

A)  business development index
B)  brand development index
C)  blended development index
D)  buyers development index
E)  benchmark development indexF) A) and D)
G) A) and E)

Question 15

Ford and Toyota both have hybrid vehicles in their respective product lines.Sales have been slow to rise over the past year, and profit is likely yet to be achieved.In what stage of the product life cycle is this product category?

Accepted Answer

A)  growth stage
B)  decline stage
C)  commercialization stage
D)  maturity stage
E)  introduction stageF) C) and E)
G) A) and C)

Question 16

FIGURE 11-15 
-As depicted in Figure 11-15 above, the United States Postal Service uses advertising to stress the

Accepted Answer

A)  convenience of its services.
B)  exclusivity of its services.
C)  efforts to influence consumer demand.
D)  inseparability of its services.
E)  benefits of using their services.F) B) and E)
G) B) and C)

Question 17

Hillside coffee comes in single-serving, self-heating containers.Not only is this of benefit to people on the go, it is a popular product with people in areas prone to hurricanes or blizzards, because they can still have hot coffee when there is no electricity.This demonstrates which element of good packaging?

Accepted Answer

A)  communication benefits
B)  perceptual benefits
C)  financial benefits
D)  societal benefits
E)  functional benefitsF) C) and E)
G) D) and E)

Question 18

There are several reasons why a consumer would be reluctant to purchase a new product.One example would be a psychological barrier.A psychological barrier occurs when

Accepted Answer

A)  there is no incentive to change.
B)  there are physical, economic, or social risks.
C)  there are cultural differences or affects on image.
D)  the financial commitment is too great.
E)  the product is not consistent with existing habits.F) B) and E)
G) A) and D)

Question 19

Which of the following statements about the decline stage of the product life cycle is most accurate?

Accepted Answer

A)  Ironically, in the decline stage, sales decline even though profits remain the same.
B)  A product almost always enters the decline stage as the result of one major product flaw or marketing misstep.
C)  A major reason that companies enter the decline stage is as a result of an environmental change.
D)  The only real step that can be taken to avoid extinction is to increasing marketing expenditures as soon as the product enters its decline stage.
E)  Service industries are exempt from the decline stage since the product cannot become obsolete.F) A) and B)
G) A) and E)

Question 20

Phillie Phanatic had his own book signing at Barnes and Noble in Exton, Pennsylvania, for the children's book series-The Phillie Phanatic's Happiest Memories, The Phillie Phanatic's Moving Day, The Phillie Phanatic's Phantastic Journey, and Happy Birthday Phillie Phanatic.If the baseball team is trying to get people to the game, why would they host an activity away from the stadium?

Accepted Answer

A)  They are trying to build future attendees but they don't want younger children bothering people during the games.
B)  They need to generate revenue during the months when the stadium is closed.
C)  It generates team spirit, adds to non-ticket revenues, and cultivates fans for the future.
D)  Phillie Phanatic is used to reduce hostility towards the team when they have a losing season.
E)  The new stadium was built significantly smaller and cannot hold as many activities on the premises.F) B) and C)
G) B) and D)

Exam 11: Managing Successful Products, Services, and Brands

The belief that products originating from one country would be of better or worse quality than another is an example of packaging information that can be conveyed through.

Correct Answer
verified

________ (BDI) .

Correct Answer
verified

There are several reasons why a consumer would be reluctant to purchase a new product.One example would be a psychological barrier.A psychological barrier occurs when

Correct Answer
verified

What are the three aspects of the product/service element of the marketing mix that warrant special attention by service marketers?

Correct Answer
verified
(1) Exclusivity-Services are not patenta...
View Answer

FIGURE 11-5 -The product life cycle (PLC) sales curve shown in Figure 11-5 above is called the

Correct Answer
verified

brand development index (BDI) .

Correct Answer
verified

The FedEx brand suggests the possibility that it is government sanctioned and fast.This perception is important because of which unique characteristic of services?

Correct Answer
verified

Ford and Toyota both have hybrid vehicles in their respective product lines.Sales have been slow to rise over the past year, and profit is likely yet to be achieved.In what stage of the product life cycle is this product category?

Correct Answer
verified

FIGURE 11-15 -As depicted in Figure 11-15 above, the United States Postal Service uses advertising to stress the

Correct Answer
verified

A product in the introduction stage of the product life cycle should have which of the following marketing objectives?

Correct Answer
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Correct Answer
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FIGURE 11-7 -In the Using Marketing Dashboards Figure 11-7 above, the information presented suggests that which segment consumes the least amount of fruit drinks?

Correct Answer
verified

Customer value can assume numerous forms.For Pez Candy, Inc., customer value manifests itself in the form of a(n) _________.

Correct Answer
verified

Correct Answer
verified

In terms of new product purchases, early adopters typically

Correct Answer
verified

Which of the following statements about the decline stage of the product life cycle is most accurate?

Correct Answer
verified

Packaging refers to

Correct Answer
verified

Correct Answer
verified

Which of the following is a characteristic of the growth stage of the product life cycle?

Correct Answer
verified

Which component of the promotional mix is particularly important for nonprofit services?

Correct Answer
verified

Exam 11: Managing Successful Products, Services, and Brands

The belief that products originating from one country would be of better or worse quality than another is an example of packaging information that can be conveyed through.

Correct AnswerverifiedShow Answer

________ (BDI) .

Correct AnswerverifiedShow Answer

There are several reasons why a consumer would be reluctant to purchase a new product.One example would be a psychological barrier.A psychological barrier occurs when

Correct AnswerverifiedShow Answer

What are the three aspects of the product/service element of the marketing mix that warrant special attention by service marketers?

Correct Answerverified(1) Exclusivity-Services are not patenta...View AnswerShow Answer

FIGURE 11-5 -The product life cycle (PLC) sales curve shown in Figure 11-5 above is called the

Correct AnswerverifiedShow Answer

brand development index (BDI) .

Correct AnswerverifiedShow Answer

The FedEx brand suggests the possibility that it is government sanctioned and fast.This perception is important because of which unique characteristic of services?

Correct AnswerverifiedShow Answer

Ford and Toyota both have hybrid vehicles in their respective product lines.Sales have been slow to rise over the past year, and profit is likely yet to be achieved.In what stage of the product life cycle is this product category?

Correct AnswerverifiedShow Answer

FIGURE 11-15 -As depicted in Figure 11-15 above, the United States Postal Service uses advertising to stress the

Correct AnswerverifiedShow Answer

A product in the introduction stage of the product life cycle should have which of the following marketing objectives?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FIGURE 11-7 -In the Using Marketing Dashboards Figure 11-7 above, the information presented suggests that which segment consumes the least amount of fruit drinks?

Correct AnswerverifiedShow Answer

Customer value can assume numerous forms.For Pez Candy, Inc., customer value manifests itself in the form of a(n) _________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In terms of new product purchases, early adopters typically

Correct AnswerverifiedShow Answer

Which of the following statements about the decline stage of the product life cycle is most accurate?

Correct AnswerverifiedShow Answer

Packaging refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of the growth stage of the product life cycle?

Correct AnswerverifiedShow Answer

Which component of the promotional mix is particularly important for nonprofit services?

Correct AnswerverifiedShow Answer

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(1) Exclusivity-Services are not patenta...
View Answer

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