Question 1

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines.The mixes are sold in 2-pound canisters for $14.4.4.99 plus shipping.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin,where she lives.The products are only available through the mail.This is a description of the company's

Accepted Answer

A)   action plan.
B)   market segmentation strategy.
C)   mission statement.
D)   marketing mix.
E)   target market.F) A) and C)
G) B) and E)

Question 2

A student would like to buy a cross-over SUV from a local dealer,but she thinks the payments will be too high.Marketing does not occur in this situation because

Accepted Answer

A)   two or more parties have unsatisfied needs.
B)   there is no desire on the part of either party to satisfy its needs.
C)   one of the involved parties does not have the ability to satisfy its needs.
D)   there is no way for each party to communicate with one another.
E)   there has been no assessment of consumer wants and needs.F) D) and E)
G) A) and B)

Question 3

An inventor for 3M,David Windorski,and a team of four college students,questioned dozens of students about how they study.They told the research team

Accepted Answer

A)   that Scotch tape had outgrown its usefulness to students.
B)   to make new products that were more environmentally friendly.
C)   that the average backpack was already too heavy.
D)   that it would be reasonable to put Post-it Flags together with a highlighter.
E)   to determine the ratio of sales for 3M products to the study aid products of other competitors.F) B) and E)
G) A) and D)

Question 4

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Accepted Answer

Product actions.
(1)In 2005,Turkish immi...

Question 5

A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?

Accepted Answer

A)   No, because the university earned a profit from Marissa's tuition.
B)   No, because money was exchanged in the form of tuition and Marissa's income will come from her employer, not the graduate school.
C)   No, because the school did not provide Marissa with a tangible product, only the potential of an education.
D)   Yes, because the university promised Marissa she would graduate on time, and she did.
E)   Yes, because paying tuition was exchanged for knowledge that directly led to Marissa's high-paying, fulfilling new job.F) All of the above
G) A) and B)

Question 6

Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Accepted Answer

A)   all people with an interest in professional football
B)   all people in the Midwest who have an interest in sports
C)   all men who played on a varsity football team in high school
D)   all people in the Indianapolis and surrounding areas interested in football
E)   all people in Indiana who watch football on TVF) B) and C)
G) None of the above

Question 7

The activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large is referred to as

Accepted Answer

A)   manufacturing.
B)   advertising.
C)   marketing.
D)   selling.
E)   promotion.F) C) and D)
G) A) and B)

Question 8

Which of the following is an example of form utility?

Accepted Answer

A)   an iPhone with a "multi-touch" user interface for easy navigation
B)   stamp vending machines that are located in drugstores
C)   a service station that has a 24-hour ice machine available for use when the station is closed
D)   a mobile phone company that offers six-month financing, same as cash
E)   a gourmet candy store that offers a home delivery serviceF) A) and C)
G) D) and E)

Question 9

A customer value proposition is

Accepted Answer

A)   the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
B)   a statement that, before product development begins, identifies (1)  a well-defined target market; (2)  specific customers' needs, wants, and preferences; and (3)  what the product will be and do to satisfy consumers.
C)   a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D)   the characteristics of a product that make it superior to competitive substitutes.
E)   the cluster of benefits that an organization promises customers to satisfy their needs.F) None of the above
G) A) and B)

Question 10

The value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

Accepted Answer

A)   time
B)   place
C)   possession
D)   market
E)   formF) B) and E)
G) A) and B)

Question 11

The linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

Accepted Answer

A)   relationship marketing.
B)   exclusive dealing.
C)   loyalty marketing.
D)   customer relationship management.
E)   symbiotic marketing.F) A) and D)
G) None of the above

Question 12

Do college students have a choice in which classes they take to earn a degree?
 Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate marketing terms in your response.

Accepted Answer

Most colleges and universities offer som...

Question 13

In a marketing context,a market refers to

Accepted Answer

A)   people with a similar want for a particular product or service.
B)   people with both the desire and ability to buy a specific offering.
C)   the central location for all buying and selling of products and services.
D)   an open space or covered building where vendors convene to sell their offerings.
E)   the free operation of supply and demand.F) B) and C)
G) A) and E)

Question 14

The four Ps are commonly known as

Accepted Answer

A)   the environmental or uncontrollable forces.
B)   the environmental or controllable factors.
C)   the marketing mix or controllable factors.
D)   the marketing mix or uncontrollable forces.
E)   environmental factors, both controllable and uncontrollable.F) B) and E)
G) D) and E)

Question 15

In marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Accepted Answer

A)   market segment
B)   demographic cluster
C)   organizational buyer group
D)   ultimate consumer group
E)   qualified prospect groupF) C) and D)
G) A) and B)

Question 16

A __________ is a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.

Accepted Answer

A)   marketing strategy
B)   marketing program
C)   macromarketing tactic
D)   micromarketing tactic
E)   customer relationship managementF) A) and B)
G) None of the above

Question 17

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the most likely target market for TUMI briefcases?

Accepted Answer

A)   police officers
B)   executives
C)   construction workers
D)   postal workers
E)   studentsF) A) and B)
G) B) and D)

Question 18

An organization with a market orientation

Accepted Answer

A)   focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
B)   identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C)   strives to satisfy the needs of consumers while also trying to achieve its goals.
D)   satisfies the needs of consumers in a way that provides for society's well-being.
E)   focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.F) D) and E)
G) A) and E)

Question 19

In 1952,General Electric's annual report stated,"The concept introduces .... marketing ... at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Accepted Answer

A)   sustainability perspective.
B)   age of consumerism.
C)   sales concept.
D)   marketing concept.
E)   customer relationship management concept.F) B) and D)
G) A) and E)

Question 20

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Accepted Answer

A)   time
B)   place
C)   possession
D)   market
E)   formF) A) and B)
G) B) and D)

Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Correct Answer
verified

Which of the following is an example of form utility?

Correct Answer
verified

A customer value proposition is

Correct Answer
verified

The linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

Correct Answer
verified

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Correct Answer
verified

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Correct Answer
verified
Product actions.
(1)In 2005,Turkish immi...
View Answer

The value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

Correct Answer
verified

A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?

Correct Answer
verified

The activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large is referred to as

Correct Answer
verified

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate marketing terms in your response.

Correct Answer
verified
Most colleges and universities offer som...
View Answer

A student would like to buy a cross-over SUV from a local dealer,but she thinks the payments will be too high.Marketing does not occur in this situation because

Correct Answer
verified

The four Ps are commonly known as

Correct Answer
verified

In marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Correct Answer
verified

Correct Answer
verified

An organization with a market orientation

Correct Answer
verified

An inventor for 3M,David Windorski,and a team of four college students,questioned dozens of students about how they study.They told the research team

Correct Answer
verified

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the most likely target market for TUMI briefcases?

Correct Answer
verified

A __________ is a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.

Correct Answer
verified

In 1952,General Electric's annual report stated,"The concept introduces .... marketing ... at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Correct Answer
verified

In a marketing context,a market refers to

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Correct AnswerverifiedShow Answer

Which of the following is an example of form utility?

Correct AnswerverifiedShow Answer

A customer value proposition is

Correct AnswerverifiedShow Answer

The linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

Correct AnswerverifiedShow Answer

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Correct AnswerverifiedShow Answer

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Correct AnswerverifiedProduct actions.(1)In 2005,Turkish immi...View AnswerShow Answer

The value to consumers that comes from the production or alteration of a product or service constitutes __________ utility.

Correct AnswerverifiedShow Answer

A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?

Correct AnswerverifiedShow Answer

The activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large is referred to as

Correct AnswerverifiedShow Answer

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate marketing terms in your response.

Correct AnswerverifiedMost colleges and universities offer som...View AnswerShow Answer

A student would like to buy a cross-over SUV from a local dealer,but she thinks the payments will be too high.Marketing does not occur in this situation because

Correct AnswerverifiedShow Answer

The four Ps are commonly known as

Correct AnswerverifiedShow Answer

In marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An organization with a market orientation

Correct AnswerverifiedShow Answer

An inventor for 3M,David Windorski,and a team of four college students,questioned dozens of students about how they study.They told the research team

Correct AnswerverifiedShow Answer

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the most likely target market for TUMI briefcases?

Correct AnswerverifiedShow Answer

A __________ is a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.

Correct AnswerverifiedShow Answer

In 1952,General Electric's annual report stated,"The concept introduces .... marketing ... at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Correct AnswerverifiedShow Answer

In a marketing context,a market refers to

Correct AnswerverifiedShow Answer

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Correct Answer
verified
Product actions.
(1)In 2005,Turkish immi...
View Answer

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verified

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verified

Correct Answer
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Correct Answer
verified
Most colleges and universities offer som...
View Answer

Correct Answer
verified

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