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Exam 16: Social Responsibility and Sustainability

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Question 41

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The 1987 United Nations report Our Common Future laid the groundwork for a modern understanding of

A) corporate philanthropy.
B) environmentalism.
C) corporate volunteerism.
D) sustainability.
E) consumerism.

F) A) and B)
G) All of the above

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Question 42

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A beyond compliance leadership strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

A) True
B) False

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Question 43

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The economic dimension of corporate social responsibility revolves around the fact that for-profit firms have a responsibility to their stakeholders to be _______.

A _____ _____ _____ strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as

Which of the following is not one of the four dimensions of corporate social responsibility?

The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic,legal,ethical and philanthropic dimensions into its

The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as

_____ _____ _____ is a type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among non-marketing activities.

When Nestlé voluntarily donates cases of water bottles to the American Red Cross to help in its disaster relief efforts,this is an example of corporate _______.

The policy or practice of employees volunteering their time or talents for charitable,educational,or other worthwhile activities,especially in the community,is called

Which two dimensions form the foundation of corporate social responsibility in that they are required of a firm?

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of _______.

Employees tend to be engaged when they work for a company that expresses sustainability goals and holds itself accountable to its stakeholders.

Which of the following statements is true regarding the audit of a corporate social responsibility (CSR) program?

Franco runs a small grocery store.His customers have been complaining about the lack of organically-grown produce he offers for sale.Franco himself believes in sustainability,so he has made the decision to only carry organically grown produce.In addition,he is adding grass-fed beef and organic chicken products as well.Franco and his customers would be considered part of the

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

Requiring a holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area,_____ _____ represents a fundamental shift in the way the firm markets its products.

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Because green products sometimes cost more to produce than traditional products,organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a