Question 1

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

Accepted Answer

A)  17 million
B)  28.2 million
C)  39 million
D)  52 million
E)  97 millionF) C) and D)
G) B) and E)

Question 2

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

A)  gross income
B)  bonus income
C)  profit
D)  disposable income
E)  discretionary incomeF) B) and D)
G) A) and C)

Question 3

The economy is defined as

Accepted Answer

A)  the independent financial factors that are not affected by changes in government spending.
B)  the purchase of the highest quality product for the lowest possible price.
C)  the production, distribution, and consumption of products, services, and ideas by households.
D)  the income, expenditures, and resources that affect the cost of running a business and household.
E)  the forces within a manufacturer's control that affect the demand and supply its offerings.F) C) and D)
G) A) and E)

Question 4

Value consciousness is defined as

Accepted Answer

A)  special deals to customers who shop for bargains online.
B)  the concern for obtaining the best quality, features, and performance of a product or service for a given price that drives consumption behavior.
C)  a change in consumption orientation.
D)  budgeting.
E)  money management.F) B) and D)
G) A) and D)

Question 5

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures. This act created a demand for software and hardware that would collect, transmit, and receive digital signatures. This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

A)  technological and regulatory
B)  technological and competitive
C)  social and competitive
D)  social and economic
E)  regulatory and economicF) B) and C)
G) B) and E)

Question 6

The Better Business Bureau

Accepted Answer

A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses.
B)  has a great deal of legal power to force a company to comply with its regulations.
C)  cannot be involved with Internet commerce.
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices.
E)  is the agency that oversees advertising that runs on television programs.F) A) and E)
G) B) and E)

Question 7

Demographic characteristics that describe a population include all of the following except

Accepted Answer

A)  income.
B)  age.
C)  occupation.
D)  zip code.
E)  ethnicity.F) B) and C)
G) C) and D)

Question 8

Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

Accepted Answer

A)  cultural
B)  psychographic
C)  geographic
D)  demographic
E)  economicF) B) and C)
G) A) and B)

Question 9

Which of the following is an action the Federal Trade Commission (FTC)  can take to require a company to spend money to rectify previous misleading ads with revised information?

Accepted Answer

A)  corrective advertising
B)  a cease and desist order
C)  an advertising injunction
D)  a truth in advertising order
E)  comparative advertisingF) A) and D)
G) B) and D)

Question 10

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) All of the above
G) C) and D)

Question 11

Many consumers are committed to brands with a strong link to social action. An example of this would be

Accepted Answer

A)  McDonald's "I'm Lovin' It" campaign.
B)  Brita's "Filter for Good" campaign.
C)  Diesel's "Be Stupid" campaign.
D)  Liz Claiborne's "Claiborne for Men" campaign.
E)  Samsung's "The Jitterbug" campaign.F) All of the above
G) A) and E)

Question 12

The popular cupcake chain Sprinkles, which launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

Accepted Answer

A)  Consumer Product Safety Act.
B)  Consumer Bill of Rights.
C)  Lanham Act.
D)  Sherman Antitrust Act.
E)  CAN-SPAM Act.F) A) and D)
G) C) and D)

Question 13

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Accepted Answer

Promotion and advertising are aspects of...

Question 14

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)  Coca-Cola risks losing its generic status.
B)  In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
C)  The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Co.
D)  The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)  By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.F) B) and D)
G) A) and B)

Question 15

The __________ provides for registration of a company's trademark, such as the Nike swoosh.

Accepted Answer

A)  Lanham Act
B)  Patent Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  The FTC ActF) A) and D)
G) C) and D)

Question 16

Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort?

Accepted Answer

A)  Generation X
B)  baby busters
C)  Generation Y
D)  the greatest generation
E)  baby boomersF) B) and D)
G) A) and D)

Question 17

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS)  has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ___________ forces in the marketplace.

Accepted Answer

A)  economic
B)  competitive
C)  legal
D)  social
E)  technologicalF) B) and E)
G) C) and E)

Question 18

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

Accepted Answer

A)  customs.
B)  morals.
C)  norms.
D)  culture.
E)  ethics.F) C) and D)
G) A) and C)

Question 19

A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Accepted Answer

A)  deflation.
B)  inflation.
C)  prosperity.
D)  a recession.
E)  a depression.F) A) and B)
G) None of the above

Question 20

The Department of Labor monitors consumer expenditures through its annual

Accepted Answer

A)  Consumer Price Index.
B)  Consumer Confidence Index.
C)  Consumer Expenditure Survey.
D)  Index of Consumer Sentiment.
E)  National Consumer Spending Assessment.F) B) and C)
G) C) and D)

Exam 3: Scanning the Marketing Environment

The Better Business Bureau

Correct Answer
verified

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

Correct Answer
verified

Correct Answer
verified

Demographic characteristics that describe a population include all of the following except

Correct Answer
verified

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

Correct Answer
verified

Which of the following is an action the Federal Trade Commission (FTC) can take to require a company to spend money to rectify previous misleading ads with revised information?

Correct Answer
verified

Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort?

Correct Answer
verified

Value consciousness is defined as

Correct Answer
verified

Many consumers are committed to brands with a strong link to social action. An example of this would be

Correct Answer
verified

Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

Correct Answer
verified

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

Correct Answer
verified

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Correct Answer
verified

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual

Correct Answer
verified

The economy is defined as

Correct Answer
verified

The __________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct Answer
verified

Correct Answer
verified

A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Correct Answer
verified

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

The Better Business Bureau

Correct AnswerverifiedShow Answer

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Demographic characteristics that describe a population include all of the following except

Correct AnswerverifiedShow Answer

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately __________ small businesses in the United States.

Correct AnswerverifiedShow Answer

Which of the following is an action the Federal Trade Commission (FTC) can take to require a company to spend money to rectify previous misleading ads with revised information?

Correct AnswerverifiedShow Answer

Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort?

Correct AnswerverifiedShow Answer

Value consciousness is defined as

Correct AnswerverifiedShow Answer

Many consumers are committed to brands with a strong link to social action. An example of this would be

Correct AnswerverifiedShow Answer

Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

Correct AnswerverifiedShow Answer

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Correct AnswerverifiedPromotion and advertising are aspects of...View AnswerShow Answer

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Correct AnswerverifiedShow Answer

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual

Correct AnswerverifiedShow Answer

The economy is defined as

Correct AnswerverifiedShow Answer

The __________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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