Question 1

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Accepted Answer

A)  up to 25 years in prison and fines up to $10 million.
B)  life in prison with chance of parole after 25 years.
C)  expulsion from the United States and/or revocation of citizenship.
D)  30 years in prison and fines to be determined by the courts.
E)  up to 15 years in prison and fines up to $500,000.F) B) and E)
G) A) and D)

Question 2

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  product adaptation strategy
C)  dual adaptation strategy
D)  product invention strategy
E)  communication adaptation strategyF) A) and B)
G) A) and C)

Question 3

Protectionism leads to

Accepted Answer

A)  an increase in world trade.
B)  possible profits for domestic producers.
C)  an increase in exports.
D)  an increase in imports.
E)  countertrade.F) C) and D)
G) D) and E)

Question 4

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A)  back translation.
B)  symbiotics.
C)  semiotics.
D)  symbolic linguistics.
E)  cross-cultural analysis.F) A) and E)
G) B) and E)

Question 5

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

Accepted Answer

A)  the seller and the exporter.
B)  a country's stage of economic development.
C)  the seller's international marketing headquarters and the channels between nations.
D)  channels between nations and the channels within the foreign nation.
E)  channels within the foreign nation and the foreign retailer.F) A) and E)
G) A) and D)

Question 6

Customs refers to

Accepted Answer

A)  what is considered normal and expected about the way people do things in a specific country.
B)  those actions or activities within a community that are unique or distinctly different from any other group.
C)  actions or behaviors that are repeated over time and carry a specific meaning to a unique group, nationality, or ethnicity.
D)  traditions among a group of people, a nation, or ethnicity that affect their purchase behaviors.
E)  what would be considered unusual or unexpected, and even unacceptable, about the way people do things in a specific country.F) B) and E)
G) A) and B)

Question 7

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

Accepted Answer

A)  a meganational firm.
B)  an extranational firm.
C)  an international firm.
D)  a multinational firm.
E)  a transnational firm.F) A) and D)
G) A) and C)

Question 8

The reverence that Japan shows toward its elderly is an example of that nation's

Accepted Answer

A)  values.
B)  beliefs.
C)  customs.
D)  religion.
E)  cultural diversity.F) A) and B)
G) A) and C)

Question 9

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade Organization was formed in 2008 in response to the global recession.
B)  The 12 member countries of the WTO account for approximately 55 percent of world trade.
C)  The WTO acts as an agent in licensing negotiations between its members and the remainder of the world.
D)  The WTO uses panels of trade experts who can issue binding decisions.
E)  The WTO was formed by the United Nations.F) B) and E)
G) B) and D)

Question 10

Cultural symbols are things that

Accepted Answer

A)  can be protected by international copyrights.
B)  cannot be expressed by words or characters.
C)  represent values that exist solely within a nation.
D)  represent words through the use of pictures or designs.
E)  represent ideas and concepts.F) B) and D)
G) B) and C)

Question 11

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Accepted Answer

A)  divisions.
B)  outlets.
C)  departments.
D)  markets.
E)  holding companies.F) A) and E)
G) B) and E)

Question 12

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  communication adaptation strategy
C)  product adaptation strategy
D)  dual adaptation strategy
E)  product invention strategyF) B) and D)
G) All of the above

Question 13

Which form of entry into a foreign market requires the greatest commitment?

Accepted Answer

A)  direct exporting
B)  direct investment
C)  joint venture
D)  licensing
E)  indirect exportingF) All of the above
G) B) and E)

Question 14

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A)  locution.
B)  heuristics.
C)  transliteration.
D)  back translation.
E)  cross-cultural paraphrasing.F) A) and B)
G) A) and C)

Question 15

Give at least one argument for and one argument against protectionism.

Accepted Answer

People who favor protectionism believe t...

Question 16

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Accepted Answer

A)  in violation of a quota.
B)  without paying import tariffs.
C)  without paying export duties.
D)  through a joint venture.
E)  through an intermediary.F) A) and E)
G) B) and D)

Question 17

The North American Free Trade Agreement was designed to encourage free trade between

Accepted Answer

A)  North America, Central America, and South America.
B)  the United States and the European Union.
C)  member countries originally from NATO (North Atlantic Treaty Organization) .
D)  the United States, Canada, and Mexico.
E)  North America and the Commonwealth of Independent States.F) B) and C)
G) A) and B)

Question 18

Define a currency exchange rate and discuss its importance to global companies.

Accepted Answer

Fluctuations in exchange rates among the...

Question 19

There are __________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Accepted Answer

A)  37
B)  52
C)  97
D)  113
E)  160F) B) and C)
G) A) and E)

Question 20

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Distribution begins with the organization's headquarters as the starting point, which is represented as the

Accepted Answer

A)  seller.
B)  seller's international marketing headquarters.
C)  channels between nations.
D)  channels within the foreign nation.
E)  final customer.F) A) and C)
G) A) and B)

Exam 7: Understanding and Reaching Global Consumers and Markets

Define a currency exchange rate and discuss its importance to global companies.

Correct Answer
verified
Fluctuations in exchange rates among the...
View Answer

Protectionism leads to

Correct Answer
verified

Give at least one argument for and one argument against protectionism.

Correct Answer
verified
People who favor protectionism believe t...
View Answer

The reverence that Japan shows toward its elderly is an example of that nation's

Correct Answer
verified

Which form of entry into a foreign market requires the greatest commitment?

Correct Answer
verified

Correct Answer
verified

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Correct Answer
verified

There are __________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?

Correct Answer
verified

Cultural symbols are things that

Correct Answer
verified

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Distribution begins with the organization's headquarters as the starting point, which is represented as the

Correct Answer
verified

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct Answer
verified

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Correct Answer
verified

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Correct Answer
verified

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct Answer
verified

Customs refers to

Correct Answer
verified

The North American Free Trade Agreement was designed to encourage free trade between

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Define a currency exchange rate and discuss its importance to global companies.

Correct AnswerverifiedFluctuations in exchange rates among the...View AnswerShow Answer

Protectionism leads to

Correct AnswerverifiedShow Answer

Give at least one argument for and one argument against protectionism.

Correct AnswerverifiedPeople who favor protectionism believe t...View AnswerShow Answer

The reverence that Japan shows toward its elderly is an example of that nation's

Correct AnswerverifiedShow Answer

Which form of entry into a foreign market requires the greatest commitment?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The administrative, marketing, and manufacturing operations that many international firms, multinational firms, and transnational firms have around the world are often called

Correct AnswerverifiedShow Answer

There are __________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-adapt promotion emphasis refers to which type of strategy?

Correct AnswerverifiedShow Answer

Cultural symbols are things that

Correct AnswerverifiedShow Answer

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Distribution begins with the organization's headquarters as the starting point, which is represented as the

Correct AnswerverifiedShow Answer

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct AnswerverifiedShow Answer

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Correct AnswerverifiedShow Answer

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Correct AnswerverifiedShow Answer

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct AnswerverifiedShow Answer

Customs refers to

Correct AnswerverifiedShow Answer

The North American Free Trade Agreement was designed to encourage free trade between

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified
Fluctuations in exchange rates among the...
View Answer

Correct Answer
verified

Correct Answer
verified
People who favor protectionism believe t...
View Answer

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