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What is a backward integration?


A) The integration of a company's existing management information systems
B) The integration of data from multiple sources,which provides a unified view of all data
C) Sends information entered into a given system automatically to all downstream systems and processes
D) Sends information entered into a given system automatically to all upstream systems and processes

E) None of the above
F) A) and B)

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What is a contact center or call center?


A) A place where customer service representatives answer customer inquiries and solve problems,usually by email,chat,or phone
B) Allows customers to use the Web to find answers to their questions or solutions to their problems
C) Gathers product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer
D) A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products

E) A) and D)
F) A) and B)

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Which of the following is a common marketing CRM metric?


A) Number of new prospective customers
B) Average number of service calls per day
C) Average time to resolution
D) Cost per interaction by marketing campaign

E) B) and C)
F) All of the above

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Which of the following is one of the business areas of supply chain management?


A) Logistics
B) Procurement
C) Materials management
D) All of these choices

E) A) and B)
F) A) and C)

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What helps an organization identify its customers across applications?


A) CRM reporting technologies
B) CRM analyzing technologies
C) CRM processing technologies
D) CRM predicting technologies

E) C) and D)
F) A) and D)

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What are systems are used to create the digital designs and then manufacture the products?


A) Computer-aided design/computer-aided manufacturing
B) Maker movement
C) Makerspace
D) RFID electronic product code

E) B) and C)
F) A) and C)

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Describe supply chain management along with its impact on business.

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A supply chain consists of all parties i...

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What are unmanned aircraft that can fly autonomously,or without a human?


A) 3D printing
B) Robotics
C) Drones
D) RFID

E) A) and B)
F) A) and C)

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Supplier relationship management (SRM)focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects.

A) True
B) False

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Collaborative engineering helps organizations reduce their investment in inventory while improving customer satisfaction through product availability.

A) True
B) False

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What compiles customer information from a variety of sources and segments the information for different marketing campaigns?


A) Campaign management system
B) Cross-selling
C) Up-selling
D) List generator

E) A) and C)
F) A) and B)

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What is key for business process support that spans functional areas and legacy systems?


A) Software customization
B) Data integration is key for business process support that spans functional areas and legacy systems
C) Elogistics manages the transportation and storage of goods
D) Eprocurement is the business-to-business (B2B) online purchase and sale of supplies and services

E) None of the above
F) All of the above

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Which of the following is not one of the three phases in the evolution of CRM?


A) Reporting
B) Analyzing
C) Processing
D) Predicting

E) None of the above
F) C) and D)

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What are drones?


A) A process that builds-layer by layer in an additive process-a three-dimensional solid object from a digital model
B) Uses electronic tags and labels to identify objects wirelessly over short distances
C) Unmanned aircraft that can fly autonomously,or without a human
D) Focus on creating artificial intelligence devices that can move and react to sensory input

E) A) and B)
F) A) and C)

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Enterprise resource planning (ERP)integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems)so employees can make decisions by viewing enterprise-wide information about all business operations.

A) True
B) False

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Walmart and Procter & Gamble (P&G) implemented a tremendously successful SCM system.The system linked Walmart's _____________ centers directly to P&G's _____________ centers.


A) manufacturing; distribution
B) distribution; manufacturing
C) stores; distribution
D) distribution; stores

E) C) and D)
F) All of the above

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Supplier relationship management discovers optimal sales channels by selecting the right partners and identifying mutual customers.

A) True
B) False

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In the past,departments made decisions independent of each other.

A) True
B) False

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Up-selling is selling additional products or services to an existing customer.

A) True
B) False

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What includes the processes that control the distribution,maintenance,and replacement of materials and personnel to support the supply chain?


A) Procurement
B) Logistics
C) Materials management
D) Bullwhip effect

E) A) and C)
F) C) and D)

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