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Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

A) True
B) False

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Explain why competitive advantages are temporary.

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A competitive advantage is a feature of ...

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Compare Porter's Three Generic Strategies.

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Organizations typically follow one of Po...

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Which activities belong in the Marketing department?


A) Records,measures,and reports monetary transactions
B) Tracks strategic financial issues,including money,banking,credit,investments,and assets
C) Supports the sales by planning,pricing,and promoting goods or services is marketing
D) Relies on information from operations to understand inventory,place orders,and forecast consumer demand

E) A) and B)
F) A) and C)

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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself,with a ________ or ________________.


A) focused strategy,product differentiation
B) focused strategy,cost advantage
C) cost advantage,primary value activities
D) cost advantage,product differentiation

E) None of the above
F) A) and C)

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What is big data?


A) A document containing data organized in a table,matrix,or graphical format allowing users to easily comprehend and understand information
B) A collection of large complex data sets,including structured and unstructured,which cannot be analyzed using traditional database methods and tools
C) A view of data at a particular moment in time
D) A world where interconnected,Internet-enabled devices or "things" can collect and share data without human intervention

E) A) and C)
F) A) and B)

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Who is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives?


A) Chief knowledge officer (CKO)
B) Chief privacy officer (CPO)
C) Chief technology officer (CTO)
D) Chief information officer (CIO)

E) A) and B)
F) A) and C)

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What is the name of a company's internal computer department?


A) Management information systems (MIS)
B) Information systems (IS)
C) Information technology (IT)
D) All of these choices

E) None of the above
F) A) and B)

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Structured data is data that is not defined and does not follow a specified format and is typically free-form text such as emails,Twitter tweets,and text messages.

A) True
B) False

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If a business could produce more hamburgers with the same inputs it would see a rise in productivity and possibly an increase in profits.

A) True
B) False

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Which of the following represents the types of data commonly found in the Human Resource department?


A) Financial data
B) Technology data
C) Production data
D) Employee data

E) A) and B)
F) A) and D)

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Inbound logistics and operations are part of the primary value activities.

A) True
B) False

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Top managers use predictive analytics to define the future of the business,analyzing markets,industries,and economies to determine the strategic direction the company must follow to remain profitable.Tony will set the strategic direction for his firm,which might include introducing new flavors of potato chips or sports drinks as new product lines or schools and hospitals as new market segments.

A) True
B) False

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A SWOT analysis will evaluate potential internal strengths,internal weaknesses,and external opportunities.

A) True
B) False

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The chief data office (CDO)is responsible for ensuring the throughput,speed,accuracy,availability,and reliability of an organization's information technology.

A) True
B) False

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Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.

A) True
B) False

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The Operations management department manages the process of converting or transforming resources into goods or services.

A) True
B) False

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The business decisions made by the Finance department include promotion data,sales data,and advertising data.

A) True
B) False

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The business decisions made by the Operations management department include manufacturing data,distribution data,and production data.

A) True
B) False

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Which of the following describes a stakeholder?


A) A leadership plan that achieves a specific set of goals or objectives
B) A feature of a product or service on which customers place a greater value
C) A person or group that has an interest or concern in an organization
D) Information about a competitive environment

E) A) and D)
F) C) and D)

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