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Scenario 14-4 A study sponsored by the Food Consumer Safety Board found that consumption of irradiated tomatoes increased the health of laboratory rats.As a result of national press coverage of the report,the demand for irradiated tomatoes increased dramatically.Organic farmers were able to switch from organic production of tomatoes to irradiated production with no additional cost.Assume that the tomato market satisfies all of the assumptions of perfect competition. -Refer to Scenario 14-4.As a result of the increase in the demand for tomatoes,we would predict that in the short run that the


A) production of tomatoes would be at efficient scale.
B) price of tomatoes would rise.
C) total cost for existing irradiated tomato producers must rise.
D) number of firms in the market would fall as prices fall and firms exit the market.

E) A) and C)
F) A) and B)

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When a competitive market experiences an increase in demand that increases production costs for existing firms and potential new entrants,which of the following is most likely to arise?


A) The long-run market supply curve will be upward sloping.
B) The condition of free entry into the market will be violated.
C) Producer profits will fall in the long run.
D) The long-run market supply curve will be horizontal as new firms enter and drive the price downward.

E) A) and B)
F) None of the above

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A competitive market will typically experience entry and exit until accounting profits are zero.

A) True
B) False

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Suppose that in a competitive market the equilibrium price is $2.50.What is marginal revenue for the last unit sold by the typical firm in this market?


A) less than $2.50
B) more than $2.50
C) exactly $2.50
D) The marginal revenue cannot be determined without knowing the actual quantity sold by the typical firm.

E) B) and C)
F) C) and D)

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Table 14-7 Table 14-7    -Refer to Table 14-7.If the firm is currently producing 14 units,what would you advise the owners? A)  decrease quantity to 13 units B)  increase quantity to 17 units C)  continue to operate at 14 units D)  increase quantity to 16 units -Refer to Table 14-7.If the firm is currently producing 14 units,what would you advise the owners?


A) decrease quantity to 13 units
B) increase quantity to 17 units
C) continue to operate at 14 units
D) increase quantity to 16 units

E) B) and C)
F) None of the above

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Use a graph to demonstrate the circumstances that would prevail in a competitive market where firms are earning economic profits.Can this scenario be maintained in the long run? Explain your answer.

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In a competitive market where firms are ...

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By comparing the marginal revenue and marginal cost from each unit produced,a firm in a competitive market can determine the profit-maximizing level of production.

A) True
B) False

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Table 14-5 Table 14-5    -Refer to Table 14-5.The maximum profit available to this firm is A)  $2. B)  $3. C)  $4. D)  $5. -Refer to Table 14-5.The maximum profit available to this firm is


A) $2.
B) $3.
C) $4.
D) $5.

E) C) and D)
F) All of the above

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Laura is a gourmet chef who runs a small catering business in a competitive industry.Laura specializes in making wedding cakes.Laura sells 20 wedding cakes per month.Her monthly total revenue is $5,000.The marginal cost of making a wedding cake is $300.In order to maximize profits,Laura should


A) make more than 20 wedding cakes per month.
B) make fewer than 20 wedding cakes per month.
C) continue to make 20 wedding cakes per month.
D) We do not have enough information with which to answer the question.

E) A) and D)
F) B) and C)

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When a profit-maximizing firm in a competitive market experiences rising prices,it will respond with an increase in production.

A) True
B) False

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Table 14-5 Table 14-5    -Refer to Table 14-5.In order to maximize profit,the firm will produce a level of output where marginal revenue is equal to A)  $6. B)  $7. C)  $8. D)  $9. -Refer to Table 14-5.In order to maximize profit,the firm will produce a level of output where marginal revenue is equal to


A) $6.
B) $7.
C) $8.
D) $9.

E) None of the above
F) A) and B)

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In the short run,a firm should exit the industry if its marginal cost exceeds its marginal revenue.

A) True
B) False

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Why does a firm in a competitive industry charge the market price?


A) If a firm charges less than the market price,it loses potential revenue.
B) If a firm charges more than the market price,it loses all its customers to other firms.
C) The firm can sell as many units of output as it want to at the market price.
D) All of the above are correct.

E) A) and D)
F) None of the above

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Table 14-2 Table 14-2    -Refer to Table 14-2.The price and quantity relationship in the table is most likely that faced by a firm in a A)  monopoly. B)  concentrated market. C)  competitive market. D)  strategic market. -Refer to Table 14-2.The price and quantity relationship in the table is most likely that faced by a firm in a


A) monopoly.
B) concentrated market.
C) competitive market.
D) strategic market.

E) B) and D)
F) B) and C)

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Firms operating in competitive markets produce output levels where marginal revenue equals


A) price.
B) average revenue.
C) total revenue divided by output.
D) All of the above are correct.

E) C) and D)
F) A) and B)

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When economists refer to a production cost that has already been committed and cannot be recovered,they use the term


A) implicit cost.
B) explicit cost.
C) variable cost.
D) sunk cost.

E) C) and D)
F) B) and D)

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Figure 14-6 Figure 14-6   -Refer to Figure 14-6.Which line segment best reflects the short-run supply curve for this firm? A)  ABCF B)  CD C)  DF D)  BCD -Refer to Figure 14-6.Which line segment best reflects the short-run supply curve for this firm?


A) ABCF
B) CD
C) DF
D) BCD

E) A) and B)
F) All of the above

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Table 14-8 The following table presents cost and revenue information for Soper's Port Vineyard. Table 14-8 The following table presents cost and revenue information for Soper's Port Vineyard.    -Refer to Table 14-8.What is the marginal cost of the 8th unit? A)  $0 B)  $100 C)  $120 D)  $140 -Refer to Table 14-8.What is the marginal cost of the 8th unit?


A) $0
B) $100
C) $120
D) $140

E) A) and D)
F) A) and B)

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Figure 14-7 Figure 14-7   -Refer to Figure 14-7.Which line segment best reflects the long-run supply curve for this firm? A)  ABCD B)  BC C)  ABC D)  None of the above is correct.We must know the firm's average variable cost. -Refer to Figure 14-7.Which line segment best reflects the long-run supply curve for this firm?


A) ABCD
B) BC
C) ABC
D) None of the above is correct.We must know the firm's average variable cost.

E) B) and C)
F) A) and B)

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When a resource used in the production of a good sold in a competitive market is available in only limited quantities,the long-run supply curve is likely to be upward sloping.

A) True
B) False

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