Question 1

Discuss the arguments for and against standardized advertising.

Accepted Answer

The support for standardized advertising...

Question 2

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Accepted Answer

A)  Global corporations consider the world to consist of distinct and unique entities.
B)  Global corporations operate at low relative costs.
C)  Global corporations operate from a single country.
D)  Global corporations adjust their products and practices to suit each country.
E)  Global corporations are in danger of losing out to small businesses.F) B) and E)
G) All of the above

Question 3

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Accepted Answer

An exclusive distribution channel is one...

Question 4

Which of the following is the most important determinant of channel length?

Accepted Answer

A)  The degree to which the retail system is fragmented
B)  The increase in car ownership and two-income households
C)  The level of consolidation in the global retail industry
D)  The amount of difference between product or technical standards
E)  The level of economic development of a countryF) D) and E)
G) All of the above

Question 5

Which of the following is an argument in favor of standardized advertising?

Accepted Answer

A)  Consumer tastes and preferences are universal.
B)  A message that works in one nation will invariably work in every other country.
C)  Advertising regulations always promote standardized advertising.
D)  Many brand names are global.
E)  The costs of value creation may be increased by standardized advertising.F) B) and D)
G) A) and B)

Question 6

Which of the following factors constrains the globalization of markets?

Accepted Answer

A)  Differences in technical standards
B)  Uniform standard of living
C)  Cosmopolitan tastes and preferences
D)  Market segments that transcend national borders
E)  Convergence of culturesF) B) and D)
G) B) and C)

Question 7

A technological innovation can make established products obsolete overnight.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm's international communication?

Accepted Answer

A)  Channel length
B)  Market segmentation
C)  Import effects
D)  Noise levels
E)  Channel qualityF) A) and B)
G) C) and D)

Question 9

Which of the following is an element of a firm's marketing mix?

Accepted Answer

A)  Product attributes
B)  Employee management
C)  Customer service
D)  Population demographics
E)  Domestic competitionF) All of the above
G) A) and D)

Question 10

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market?

Accepted Answer

A)  Dumping
B)  Predatory pricing
C)  Leader pricing
D)  Multipoint pricing
E)  Price skimmingF) A) and E)
G) A) and B)

Question 12

Firms can reduce the failure of product development by ensuring that research and development, marketing, and production functions work independently.

Accepted Answer

A) True 
 B)False

Question 13

A concentrated retail system is one in which there are many retailers, none of which has a major share of the market.

Accepted Answer

A) True 
 B)False

Question 14

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is a factor that contributes to greater retail concentration in developed countries?

Accepted Answer

A)  The number of households owning televisions
B)  The number of families with two or more children
C)  An increase in the value of the currency of the country
D)  The number of households with refrigerators and freezers
E)  A decrease in per capita incomeF) A) and E)
G) A) and D)

Question 16

The expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international business are referred to as channel exclusivity.

Accepted Answer

A) True 
 B)False

Question 17

A measure of the responsiveness of demand for a product to changes in price is known as:

Accepted Answer

A)  the demand to price ratio.
B)  demand and price dynamics.
C)  price-demand rigidity.
D)  demand function of pricing.
E)  price elasticity of demand.F) B) and E)
G) B) and D)

Question 18

A push strategy is emphasized when:

Accepted Answer

A)  distribution channels are short.
B)  sufficient print and electronic media are available to carry the marketing message.
C)  consumers have a low level of literacy.
D)  the products being sold are consumer goods.
E)  professional services are being offered.F) None of the above
G) All of the above

Question 19

In which of the following conditions does arbitrage occur?

Accepted Answer

A)  When a firm offers a product at low prices through discount coupons and promotions
B)  When a firm sells a product at higher prices to make a profit from relatively fewer sales
C)  When a firm imports products from a manufacturer and distributes them directly through retail outlets
D)  When a firm purchases products in a country where prices are lower and resells them in a country where prices are higher
E)  When a firm prices its products at the least cost, risking losses, in order to grab market shareF) A) and E)
G) B) and E)

Question 20

Which of the following is an argument against standardized advertising?

Accepted Answer

A)  One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
B)  It fails to make use of local talent available in other cultures.
C)  Advertising regulations may block implementation of standardized advertising.
D)  Royalties make it the most expensive form of advertising.
E)  It increases the costs of value creation.F) A) and B)
G) A) and C)

Exam 16: Global Marketing and Rd

Which of the following refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market?

Correct AnswerverifiedShow Answer

Which of the following factors constrains the globalization of markets?

Correct AnswerverifiedShow Answer

A measure of the responsiveness of demand for a product to changes in price is known as:

Correct AnswerverifiedShow Answer

The expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international business are referred to as channel exclusivity.

Correct AnswerverifiedShow Answer

Which of the following is the most important determinant of channel length?

Correct AnswerverifiedShow Answer

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct AnswerverifiedShow Answer

Which of the following is an argument against standardized advertising?

Correct AnswerverifiedShow Answer

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Correct AnswerverifiedShow Answer

Which of the following is a factor that contributes to greater retail concentration in developed countries?

Correct AnswerverifiedShow Answer

A technological innovation can make established products obsolete overnight.

Correct AnswerverifiedShow Answer

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Correct AnswerverifiedAn exclusive distribution channel is one...View AnswerShow Answer

Which of the following is an argument in favor of standardized advertising?

Correct AnswerverifiedShow Answer

Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm's international communication?

Correct AnswerverifiedShow Answer

Discuss the arguments for and against standardized advertising.

Correct AnswerverifiedThe support for standardized advertising...View AnswerShow Answer

Firms can reduce the failure of product development by ensuring that research and development, marketing, and production functions work independently.

Correct AnswerverifiedShow Answer

Which of the following is an element of a firm's marketing mix?

Correct AnswerverifiedShow Answer

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

Correct AnswerverifiedShow Answer

A push strategy is emphasized when:

Correct AnswerverifiedShow Answer

In which of the following conditions does arbitrage occur?

Correct AnswerverifiedShow Answer

A concentrated retail system is one in which there are many retailers, none of which has a major share of the market.

Correct AnswerverifiedShow Answer

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An exclusive distribution channel is one...
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The support for standardized advertising...
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