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Explain why competitive advantages are temporary.

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A competitive advantage is a feature of ...

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The challenge that companies today sometimes have is that they are departmentalized and act independently of each other.One solution that can help a company work interdepartmentally includes ___________.


A) System processes.
B) Human resources.
C) Management information systems.
D) Resource information systems.

E) A) and B)
F) A) and C)

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Tiffany & Company competes in the marketplace by offering high-cost custom jewelry.Tiffany & Company is following a broad market and cost leadership strategy.

A) True
B) False

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A system is a collection of parts that link together to ___________.


A) Monitor the company.
B) Gather experience.
C) Achieve a common purpose.
D) Implement solutions.

E) None of the above
F) A) and B)

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Companies are organized by departments.The __________ department is responsible for maintaining records, measures, and reports monetary transactions.

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What are costs that make customers reluctant to switch to another product or service?


A) Support activities.
B) Switching costs.
C) Loyalty rewards.
D) Value chain activities.

E) A) and B)
F) C) and D)

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The department within a company that supports the sales by planning, pricing, and promoting goods or services is called ___________.


A) Sales.
B) Operations Management.
C) Accounting.
D) Marketing.

E) B) and C)
F) A) and B)

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Which of the following demonstrates a company that has implemented a low-cost, broad-market strategy?


A) Neiman Marcus.
B) Payless Shoes.
C) The Sharper Image.
D) Walmart.

E) All of the above
F) B) and D)

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There are many challenges to changing doctors, including transferring medical records and losing the doctor-patient relationship along with the doctor's knowledge of the patient's history.Changing doctors provides a great example of switching costs.

A) True
B) False

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Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad.What are these all examples of?


A) Competitive advantage
B) Competitive intelligence
C) First-mover advantage
D) All of these

E) All of the above
F) C) and D)

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Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces Model.Which of the following represents buyer power in the music industry?


A) Established record labels like EMI, Sony, Universal.
B) Walmart, Target, iTunes.
C) Independent record labels.
D) Game systems like Wii, social networks like Facebook.

E) A) and B)
F) C) and D)

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Knowledge includes the skills, experience, and expertise coupled with information and _________ that creates a person's intellectual resources.


A) Resources.
B) Intelligence.
C) Expectations.
D) Enterprise information.

E) C) and D)
F) A) and B)

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According to Porter, companies that wish to dominate broad markets should operate using a ________ strategy.


A) Cost leadership with a low cost.
B) Differentiation with a low cost.
C) Cost leadership with a high cost.
D) All of these.

E) All of the above
F) A) and C)

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Gina Brooks works for Aquarium Retail Services selling high-end saltwater fish and tank supplies.Aquarium Retail Services is the current market leader in Gina's city.Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nationwide marketing and sales division.Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive ________ by stealing its competitor's key employee.


A) Power
B) Entry Barrier
C) Advantage
D) Loyalty

E) None of the above
F) A) and B)

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Identify the different departments in a company and why they must work together to achieve success.

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Companies are typically organized by dep...

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Which of the following is not considered a category within the support value activities in a value chain analysis?


A) Technology development.
B) Outbound logistics.
C) Human resource management.
D) Firm infrastructure.

E) B) and C)
F) A) and C)

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What is the support value activity that provides employees with training, hiring, and compensation?


A) Procurement.
B) Operations resource management.
C) Human resource management.
D) Firm infrastructure.

E) A) and D)
F) A) and C)

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When applying Porter's three generic strategies, Tiffany & Co.has a competitive scope and cost strategy that is __________.


A) Broad market-high-cost strategy.
B) Narrow market-low-cost strategy.
C) Narrow market-high-cost strategy.
D) Broad market-low-cost strategy.

E) A) and B)
F) A) and C)

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What is one of the most common ways a company can decrease supplier power?


A) Charge lower prices.
B) Charge higher prices.
C) Use MIS to find and create alternative products.
D) Companies cannot affect supplier power.

E) B) and C)
F) A) and D)

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Data are useful for understanding individual sales, but to gain deeper insight into a business, data need to be turned into information.Which of the following offers an example of turning data into information?


A) Who are my best customers?
B) What is my best-selling product?
C) What is my worst-selling product?
D) All of these

E) A) and C)
F) B) and C)

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