Question 1

The _____ approach recognizes similar desires, goals, needs, and uses for products and services but tailors advertising to the local cultures and conditions in each market.

Accepted Answer

A)  "concentrated marketing"
B)  "think globally, act locally"
C)  localized
D)  domestic
E)  decentralized marketingF) C) and E)
G) B) and D)

Question 2

The growth of sales promotion in international markets can be attributed to the liberalization of trade.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following factors demands different creative and media strategies as well as changes in other elements of the advertising and promotional program for foreign markets?

Accepted Answer

A)  unlimited media options in various countries
B)  language variations from country to country
C)  similar buying behaviors of consumers around the world
D)  increase in the overall world literacy rate
E)  women's empowerment throughout the worldF) B) and E)
G) A) and B)

Question 4

_____ is a marketing approach that assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries.

Accepted Answer

A)  Global marketing
B)  Complementary marketing
C)  Localized marketing
D)  Nationalized marketing
E)  CountertradingF) A) and E)
G) B) and D)

Question 5

Radical Inc., an international exporter, has adopted an advertising organizational structure in which each regional or local manager has the authority to make decisions regarding advertising and promotion.In this scenario, Radical is using a _____ organizational structure.

Accepted Answer

A)  centralized
B)  decentralized
C)  matrix
D)  pattern
E)  globalizedF) A) and E)
G) C) and E)

Question 6

Factors such as income levels and distribution, age and occupation distribution of the population, household size, education, and employment rates are part of a country's _____ characteristics.

Accepted Answer

A)  economic
B)  demographic
C)  cultural
D)  political/legal
E)  lifestyleF) A) and B)
G) A) and C)

Question 7

Which of the following is TRUE of ethnocentrism?

Accepted Answer

A)  It refers to the receptive and heterogeneous attitude prevalent in a host country.
B)  It refers to people's tendency to view their own group as the center of the universe.
C)  It is synonymous with the concept of xenocentrism.
D)  It is typically considered a negligible aspect of international marketing.
E)  It is synonymous with cultural relativism.F) A) and E)
G) D) and E)

Question 8

Products from countries with national reputations for quality and/or a distinctive image that can be used as the basis for global advertising capitalize on the

Accepted Answer

A)  cross-selling perception.
B)  country-of-origin effect.
C)  halo effect.
D)  placebo effect.
E)  Central Hudson test effect.F) A) and B)
G) B) and C)

Question 9

Complete _____ of international advertising is likely when market and media conditions are similar from one country to another, when a company has only one or a few international agencies handling all of its advertising, when it can use standardized advertising, or when it desires a consistent image worldwide.

Accepted Answer

A)  localization
B)  globalization
C)  decentralization
D)  centralization
E)  regionalizationF) A) and C)
G) B) and D)

Question 10

Since the European Union banned the use of food dyes in seafood, the market for salmon products has declined.People mistakenly believe that farm-bred salmon is naturally pink.However, salmon is an unappetizing gray color in its natural form.This is an example of how _____ factors can inadvertently hurt small businesses.

Accepted Answer

A)  economic
B)  demographic
C)  political/legal
D)  geographic
E)  infrastructureF) A) and E)
G) C) and D)

Question 11

Since imports take a larger share of the domestic market for many products, it has become increasingly important for U.S.companies to

Accepted Answer

A)  take collective measures to be sustainable in the domestic market.
B)  allocate additional funds for publicity.
C)  adopt an international marketing orientation.
D)  invest heavily in import-oriented businesses.
E)  seek government aid to restrict further imports.F) None of the above
G) A) and B)

Question 12

U.S.brands have become popular in many European and Asian countries.Marketers attribute the rising popularity of these U.S.-made products to

Accepted Answer

A)  the worldwide distribution of American music, films, and TV shows.
B)  the superior quality of their products.
C)  the low prices of the products.
D)  the centralized organizational approach adopted by most U.S.companies.
E)  the increasingly ethnocentric attitudes of consumers around the world.F) C) and D)
G) None of the above

Question 13

Tastes, traditions, and customs are an important part of _____ considerations.

Accepted Answer

A)  economic
B)  demographic
C)  political
D)  cultural
E)  legalF) B) and D)
G) B) and E)

Question 14

The _____ approach works well in small or unique markets where headquarters' involvement is not worthwhile or advertising must be tailored to the local market.

Accepted Answer

A)  centralized
B)  decentralized
C)  pattern
D)  globalized
E)  matrixF) C) and D)
G) D) and E)

Question 15

Which of the following is part of the demographic environment of a country?

Accepted Answer

A)  age distribution
B)  distribution of wealth
C)  lifestyles
D)  norms and customs
E)  exchange ratesF) D) and E)
G) A) and B)

Question 16

Which of the following is a cultural factor affecting international marketing?

Accepted Answer

A)  standards of living
B)  lifestyles
C)  distribution of wealth
D)  nationalism
E)  education levelsF) B) and C)
G) A) and E)

Question 17

Which of the following is TRUE of public relations?

Accepted Answer

A)  It is typically considered to be a cheaper alternative to advertising.
B)  It is often used to deal with local media and governments.
C)  It typically creates a negative perception about the company among consumers.
D)  It is also known as publicity.
E)  It is synonymous with sales promotions.F) C) and D)
G) B) and E)

Question 18

Which of the following is best suited to worldwide appeals?

Accepted Answer

A)  products that are steeped in the cultural heritage of a country
B)  high-tech products with a strong local touch
C)  products that appeal to a market segment with widely differing tastes, interests, needs, and values
D)  brands or messages that require translation into different languages
E)  products with a nationalistic flavor if the country has a reputation in the fieldF) C) and D)
G) A) and B)

Question 19

Which of the following factors is responsible for driving U.S.companies to focus on international markets?

Accepted Answer

A)  rapid population growth
B)  saturation in domestic markets for many products and services
C)  low competition from domestic companies
D)  low competition from foreign companies
E)  favorable marketing environment within the countryF) None of the above
G) A) and D)

Question 20

Which of the following statements is TRUE of international sales promotions?

Accepted Answer

A)  In countries with low literacy rates, distributing coupons through print media is considered extremely effective.
B)  Sales promotion is the only marketing-mix element that is unaffected by the presence of legal restrictions and regulations.
C)  Free samples and demonstrations are widely used as effective promotional tools in developing countries.
D)  Sales promotions must be done on a global basis for legal reasons.
E)  The economic environment does not influence the use or choice of sales promotions.F) C) and D)
G) A) and B)

Exam 19: International Advertising and Promotion

Products from countries with national reputations for quality and/or a distinctive image that can be used as the basis for global advertising capitalize on the

Correct Answer
verified

Factors such as income levels and distribution, age and occupation distribution of the population, household size, education, and employment rates are part of a country's _____ characteristics.

Correct Answer
verified

Correct Answer
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The _____ approach recognizes similar desires, goals, needs, and uses for products and services but tailors advertising to the local cultures and conditions in each market.

Correct Answer
verified

Which of the following is TRUE of ethnocentrism?

Correct Answer
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_____ is a marketing approach that assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries.

Correct Answer
verified

Correct Answer
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Which of the following statements is TRUE of international sales promotions?

Correct Answer
verified

The _____ approach works well in small or unique markets where headquarters' involvement is not worthwhile or advertising must be tailored to the local market.

Correct Answer
verified

U.S.brands have become popular in many European and Asian countries.Marketers attribute the rising popularity of these U.S.-made products to

Correct Answer
verified

Which of the following factors demands different creative and media strategies as well as changes in other elements of the advertising and promotional program for foreign markets?

Correct Answer
verified

Which of the following is part of the demographic environment of a country?

Correct Answer
verified

Which of the following factors is responsible for driving U.S.companies to focus on international markets?

Correct Answer
verified

Which of the following is best suited to worldwide appeals?

Correct Answer
verified

Tastes, traditions, and customs are an important part of _____ considerations.

Correct Answer
verified

The growth of sales promotion in international markets can be attributed to the liberalization of trade.

Correct Answer
verified

Radical Inc., an international exporter, has adopted an advertising organizational structure in which each regional or local manager has the authority to make decisions regarding advertising and promotion.In this scenario, Radical is using a _____ organizational structure.

Correct Answer
verified

Since imports take a larger share of the domestic market for many products, it has become increasingly important for U.S.companies to

Correct Answer
verified

Which of the following is TRUE of public relations?

Correct Answer
verified

Which of the following is a cultural factor affecting international marketing?

Correct Answer
verified

Exam 19: International Advertising and Promotion

Products from countries with national reputations for quality and/or a distinctive image that can be used as the basis for global advertising capitalize on the

Correct AnswerverifiedShow Answer

Factors such as income levels and distribution, age and occupation distribution of the population, household size, education, and employment rates are part of a country's _____ characteristics.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The _____ approach recognizes similar desires, goals, needs, and uses for products and services but tailors advertising to the local cultures and conditions in each market.

Correct AnswerverifiedShow Answer

Which of the following is TRUE of ethnocentrism?

Correct AnswerverifiedShow Answer

_____ is a marketing approach that assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements is TRUE of international sales promotions?

Correct AnswerverifiedShow Answer

The _____ approach works well in small or unique markets where headquarters' involvement is not worthwhile or advertising must be tailored to the local market.

Correct AnswerverifiedShow Answer

U.S.brands have become popular in many European and Asian countries.Marketers attribute the rising popularity of these U.S.-made products to

Correct AnswerverifiedShow Answer

Which of the following factors demands different creative and media strategies as well as changes in other elements of the advertising and promotional program for foreign markets?

Correct AnswerverifiedShow Answer

Which of the following is part of the demographic environment of a country?

Correct AnswerverifiedShow Answer

Which of the following factors is responsible for driving U.S.companies to focus on international markets?

Correct AnswerverifiedShow Answer

Which of the following is best suited to worldwide appeals?

Correct AnswerverifiedShow Answer

Tastes, traditions, and customs are an important part of _____ considerations.

Correct AnswerverifiedShow Answer

The growth of sales promotion in international markets can be attributed to the liberalization of trade.

Correct AnswerverifiedShow Answer

Radical Inc., an international exporter, has adopted an advertising organizational structure in which each regional or local manager has the authority to make decisions regarding advertising and promotion.In this scenario, Radical is using a _____ organizational structure.

Correct AnswerverifiedShow Answer

Since imports take a larger share of the domestic market for many products, it has become increasingly important for U.S.companies to

Correct AnswerverifiedShow Answer

Which of the following is TRUE of public relations?

Correct AnswerverifiedShow Answer

Which of the following is a cultural factor affecting international marketing?

Correct AnswerverifiedShow Answer

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