Question 1

Which of the following statements about psychographics is most accurate?

Accepted Answer

A)  Psychographics is unable to provide actionable information about potential customers since the data obtained from the research are too subjective to be reliably interpreted and acted upon.
B)  Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
C)  Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
D)  Psychographics describes a variety of segmentations such as those based on behaviors,attitudes,activities,interests,opinions,and social values.
E)  Psychographic data are extremely vulnerable to current social trends and therefore are best suited to new market-product combinations rather than existing ones.F) All of the above
G) A) and E)

Question 2

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Accepted Answer

A)  temporal states.
B)  antecedent states.
C)  information sources.
D)  evaluative criteria.
E)  the consideration set.F) C) and D)
G) A) and D)

Question 3

A filtering of exposure,comprehension,and retention is called

Accepted Answer

A)  selective attention.
B)  selective perception.
C)  selective intuition.
D)  selective retention.
E)  stimulus discrimination.F) A) and E)
G) B) and C)

Question 4

Figure 5-2
 
-Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.

Accepted Answer

A)  consideration set
B)  evaluative criteria
C)  points of difference
D)  value propositions
E)  core benefitsF) A) and B)
G) A) and C)

Question 5

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is most likely an example of

Accepted Answer

A)  a medium-involvement purchase that involves limited problem solving.
B)  a high-involvement purchase that involves routine problem solving.
C)  a high-involvement purchase that involves extended problem solving.
D)  a low-involvement purchase that involves limited problem solving.
E)  a low-involvement purchase that involves extended problem solving.F) A) and C)
G) A) and B)

Question 6

Consumers accompanied by children

Accepted Answer

A)  purchase twice as much as they normally would if shopping with other adults.
B)  purchase about 40 percent more than when shopping alone.
C)  purchase 40 percent less than they normally would if shopping with their spouses.
D)  spend 40 percent less than when shopping alone.
E)  spend exactly the same amount as when shopping alone.F) A) and D)
G) B) and C)

Question 7

The VALS framework

Accepted Answer

A)  is a well-known personality assessment.
B)  involves applying cognitive learning theory to segments that have low awareness of a product.
C)  examines the intersection of psychology,demographics,and lifestyles.
D)  is a study on the hierarchy of needs.
E)  is a form of geodemographic segmentation.F) C) and E)
G) A) and C)

Question 8

Figure 5-5
 
-In Figure 5-5 above,B represents the ________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  environmental
D)  marketing mix
E)  market-dominatedF) A) and E)
G) A) and B)

Question 9

The Martinez family is considering a vacation.Dad wants to stay home this year and use the money for home repairs.His mom who lives with them wants to visit relatives in New York.Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there.Mom and their daughter want to go to a beach.Which of the following sentences best describes the roles each family member played in making this decision?

Accepted Answer

A)  There is no family member serving as an information gatherer.
B)  The mother and the grandmother only played the role of influencer.
C)  The females in the family only play two roles-users and influencers.
D)  Since the father will make the final vacation decision,he has taken on all of the roles.
E)  The grandmother plays the roles of user,influencer,and information gatherer.F) A) and B)
G) B) and E)

Question 10

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) ________ group.

Accepted Answer

A)  preference
B)  associative
C)  aspiration
D)  assimilation
E)  integratedF) C) and E)
G) A) and B)

Question 11

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Accepted Answer

A)  using slogans,music,and humor in advertising
B)  giving appropriate product demonstrations
C)  recruiting and deploying people to produce buzz
D)  employing VALS segmentation strategies
E)  running teaser advertising campaigns in advance of new-product introductionsF) A) and C)
G) C) and D)

Question 12

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Accepted Answer

A)  physiological and self-actualization
B)  self-actualization and social
C)  personal and physiological
D)  safety and social
E)  social and personalF) B) and C)
G) A) and D)

Question 13

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values,beliefs,and attitudes play a cent...

Question 14

________ influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision making within the family or household.

Accepted Answer

A)  Functional
B)  Situational
C)  Social
D)  Family
E)  PersonalF) A) and B)
G) B) and D)

Question 15

BzzAgent

Accepted Answer

A)  is the top consumer information source in developing countries.
B)  captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
C)  was the first on the Internet to create a public forum for new products.
D)  counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
E)  uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.F) C) and D)
G) B) and E)

Question 16

Josh told his father that the family needed a new computer,so his dad asked him to look into the latest products and their prices.Josh's mom asked that the new computer have an ergonomic keyboard because she has wrist problems.His sister Ann wanted the computer to have a lot of memory to edit videos.With this information,Josh's dad chose and ordered a Dell.Which best describes the roles each family member played in making this decision?

Accepted Answer

A)  Josh's mother and Ann acted as information gatherers,users,and decision makers.
B)  Josh took on all the roles except that of purchaser.
C)  Josh's father took on all of the roles.
D)  Ann acted as a user and an influencer.
E)  Josh's mother acted as an information gatherer,a user,an influencer,and a gatekeeper.F) B) and E)
G) A) and B)

Question 17

Which of the following statements about African American buying patterns is most accurate?

Accepted Answer

A)  There have been no observed differences in the consumption patterns of African Americans and Caucasians.
B)  African American men spend more on health and beauty products than Caucasian men do.
C)  The typical African American family is five years older than the typical Caucasian family.
D)  African American purchase behavior is still affected by the historical deprivation in employment and educational opportunities in the United States.
E)  African Americans are not price-conscious.F) All of the above
G) A) and B)

Question 18

Figure 5-5
 
-In Figure 5-5 above,D represents the ________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  sociocultural
E)  marketing mixF) B) and D)
G) D) and E)

Question 19

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture.
B)  psychographics.
C)  social class.
D)  lifestyle.
E)  reference group.F) A) and E)
G) D) and E)

Question 20

Figure 5-6
 
-The Maslow ________ is based on the idea that motivation comes from a need.

Accepted Answer

A)  motivation for preservation
B)  products pyramid
C)  hierarchy of needs
D)  ladder of effects
E)  psychosocial influencesF) A) and E)
G) D) and E)

Exam 5: Understanding Consumer Behavior

Explain how attitudes are shaped by our values and beliefs.

Correct Answer
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Values,beliefs,and attitudes play a cent...
View Answer

Which of the following statements about psychographics is most accurate?

Correct Answer
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A filtering of exposure,comprehension,and retention is called

Correct Answer
verified

Correct Answer
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All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Correct Answer
verified

Correct Answer
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BzzAgent

Correct Answer
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A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) ________ group.

Correct Answer
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Consumers accompanied by children

Correct Answer
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Correct Answer
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________ influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision making within the family or household.

Correct Answer
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Figure 5-5 -In Figure 5-5 above,D represents the ________ influences that can affect the consumer purchase decision process.

Correct Answer
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Correct Answer
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Which of the following statements about African American buying patterns is most accurate?

Correct Answer
verified

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Correct Answer
verified

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Correct Answer
verified

The VALS framework

Correct Answer
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Figure 5-5 -In Figure 5-5 above,B represents the ________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Figure 5-6 -The Maslow ________ is based on the idea that motivation comes from a need.

Correct Answer
verified

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues,beliefs,and attitudes play a cent...View AnswerShow Answer

Which of the following statements about psychographics is most accurate?

Correct AnswerverifiedShow Answer

A filtering of exposure,comprehension,and retention is called

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

BzzAgent

Correct AnswerverifiedShow Answer

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) ________ group.

Correct AnswerverifiedShow Answer

Consumers accompanied by children

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

________ influences on consumer behavior result from three sources: consumer socialization,passage through the family life cycle,and decision making within the family or household.

Correct AnswerverifiedShow Answer

Figure 5-5 -In Figure 5-5 above,D represents the ________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about African American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Correct AnswerverifiedShow Answer

The VALS framework

Correct AnswerverifiedShow Answer

Figure 5-5 -In Figure 5-5 above,B represents the ________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Figure 5-6 -The Maslow ________ is based on the idea that motivation comes from a need.

Correct AnswerverifiedShow Answer

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Values,beliefs,and attitudes play a cent...
View Answer

Correct Answer
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Correct Answer
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