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A research proposal must eventually be accepted or rejected, so the person or committee making that decision must be persuaded of the proposal's merits. For example, a graduate student's supervisors must be persuaded that the research is feasible and rigorous and the student is capable of completing it successfully, and a funding agency must be persuaded that the research is important and can deliver value for money (often in competition with other proposals). The best way to achieve this is, as far as possible, to approach the proposal from the reader's perspective. Make the proposal clear, concise, and focused on the reader's needs.