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Henry Ford's development of an assembly method for building cars and trucks would be an example of


A) product improvement.
B) fast-second strategy.
C) process innovation.
D) inverted-U theory.

E) A) and B)
F) A) and C)

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Consumers will buy a new product instead of an old one that they are used to buying, if the MU of the new product is larger than the MU of the old product.

A) True
B) False

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Suppose that Book-Cost Busters (BCB) , without authorization, reproduced a best-selling novel and placed it for downloading on the BCB pay-for-use website. This action would violate the publisher's


A) profit rights.
B) patent.
C) copyright.
D) trademark.

E) A) and D)
F) None of the above

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U.S. firms collectively devote the largest portion of their total R&D spending to


A) applied research (pursuing invention) .
B) basic scientific research.
C) innovation and diffusion.
D) financing start-up firms.

E) None of the above
F) B) and D)

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  Refer to the data. The firm's optimal amount of R&D spending is A) $20 million. B) $40 million. C) $60 million. D) $80 million. Refer to the data. The firm's optimal amount of R&D spending is


A) $20 million.
B) $40 million.
C) $60 million.
D) $80 million.

E) B) and C)
F) A) and D)

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Suppose that Marlen Fisher has legal protection against anyone producing and selling a fishing lure identical to his unique-action "MarFish" lure, whatever the competitor might name the lure. This legal protection is most likely to be a


A) trademark.
B) restraining order.
C) patent.
D) copyright.

E) All of the above
F) A) and B)

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  Refer to the data. At $20 million of R&D expenditures, the A) marginal cost of R&D exceeds the marginal benefit. B) expected total return from R&D is at a maximum. C) interest-rate cost of funds is negative. D) marginal benefit of R&D exceeds the marginal cost. Refer to the data. At $20 million of R&D expenditures, the


A) marginal cost of R&D exceeds the marginal benefit.
B) expected total return from R&D is at a maximum.
C) interest-rate cost of funds is negative.
D) marginal benefit of R&D exceeds the marginal cost.

E) B) and D)
F) B) and C)

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The optimal market structure for technological advance seems to be an industry in which


A) most firms are purely competitive.
B) there is a natural monopoly with a large market for the product.
C) there are oligopolistic firms and several small and highly innovative firms.
D) the government provides some funding for research and development.

E) C) and D)
F) B) and C)

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Other things equal, patents


A) decrease the expected rate of return on an R&D expenditure.
B) increase the expected rate of return on an R&D expenditure.
C) increase the interest-rate cost of funds used to finance an R&D expenditure.
D) decrease the interest-rate cost of funds used to finance an R&D expenditure.

E) B) and D)
F) C) and D)

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Describe R&D expenditures in the United States. What percentage of spending goes for invention, innovation, and diffusion?

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Research and development expenditures in...

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  The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. In a graph for determining the optimal R&D expenditure, the interest-cost of funds curve would be a(n)  A) upsloping line within the range $35M to $75M. B) horizontal line at 7 percent. C) upsloping line within the range 5 to 13 percent. D) downsloping line within the range 13 to 5 percent. The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. In a graph for determining the optimal R&D expenditure, the interest-cost of funds curve would be a(n)


A) upsloping line within the range $35M to $75M.
B) horizontal line at 7 percent.
C) upsloping line within the range 5 to 13 percent.
D) downsloping line within the range 13 to 5 percent.

E) C) and D)
F) B) and C)

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Suppose a firm anticipates that an R&D expenditure of $100 million will result in a new production process that will reduce costs and thus create a one-time added profit of $112 million a year later. The firm's expected rate of return is


A) 0.12 percent.
B) 12 percent.
C) 112 percent.
D) 2 percent.

E) A) and B)
F) A) and C)

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In the inverted-U theory of R&D,


A) process innovation and product innovation are inversely related.
B) technological change is inversely related to scientific discovery.
C) R&D expenditures rise continuously as a percentage of firms' sales as industry concentration rises.
D) R&D expenditures first rise as a percentage of firms' sales as industry concentration increases, but then fall as higher industry concentration occurs.

E) A) and B)
F) C) and D)

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Venture capital is another name for retained earnings.

A) True
B) False

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Venture capital refers to


A) equipment and factories.
B) financing for start-ups.
C) entrepreneurs who start businesses.
D) creative destruction in capitalism.

E) A) and B)
F) All of the above

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  In the graph, the interest-rate cost-of-funds curve would be the line connecting points A) a, c, and e. B) b, c, and e. C) b, c, and d. D) a, c, and d. In the graph, the interest-rate cost-of-funds curve would be the line connecting points


A) a, c, and e.
B) b, c, and e.
C) b, c, and d.
D) a, c, and d.

E) B) and D)
F) C) and D)

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The corporate decision on type and level of R&D activity is difficult because


A) the interest-rate cost of funds is difficult to estimate.
B) much of corporate R&D is based on the pursuit of science, not on the profit motive.
C) expected returns lie in the future and are highly uncertain.
D) total returns and marginal returns greatly diverge.

E) A) and B)
F) A) and C)

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In deciding on an optimal amount and type of research and development, firms should adhere to the rule: Expand R&D until


A) expected rate of return is zero.
B) expected rate of return equals the interest rate.
C) expected rate of return exceeds the interest rate by the greatest amount.
D) the interest rate is constant.

E) None of the above
F) A) and B)

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Other things equal, trademarks and brand names


A) increase the interest-rate cost of funds used to finance R&D expenditures.
B) decrease the interest-rate cost of funds used to finance R&D expenditures.
C) decrease the expected rate of return on R&D expenditures.
D) increase the expected rate of return on R&D expenditures.

E) A) and B)
F) C) and D)

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The central idea illustrated by the vignette on "catgut" used as violin strings is


A) patent rights.
B) research and development activity.
C) derived demand.
D) trade secrets.

E) B) and D)
F) B) and C)

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