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Exam 15: Distributing Products

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Question 31

Multiple Choice

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Robbie Veath brings together buyers and sellers of used heavy construction equipment,and helps them negotiate the terms of the sale.However,Robbie never actually takes title to any of the equipment himself,nor does he provide any financing for the buyer.Robbie is acting as a:

A) channel captain.
B) broker.
C) wholesaler.
D) logistics specialist.

E) C) and D)
F) B) and D)

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Question 32

Multiple Choice

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In administered distribution systems,retailers:

A) are reluctant to cooperate because they must perform many marketing functions for an uncertain payment.
B) receive a great deal of marketing help from producers.
C) are really subsidiaries of a manufacturer.
D) sign a contract agreeing to cooperate with wholesalers in the channel of distribution.

E) A) and B)
F) A) and C)

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Question 33

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Retailers that participate in an exclusive distribution strategy will have a strong incentive to carry a large inventory of the good and provide exceptional service to customers.

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

In the U.S.the largest percentage of goods is shipped by truck.

A large number of traditional retailers have developed online sites in recent years,giving customers a choice of shopping techniques.

__________ warehouses are used to gather and redistribute products.

__________ utility is usually provided by producers rather than marketers.

Businesses are using ______________ and other ways to track goods and control the flow of goods from point of origin to point of consumption."Tracking" is an important part of the process of managing the flow of goods,an activity that marketers call ____________.

Frank Crimmins was driving on Interstate 85 in eastern Alabama when he noticed he was running low on fuel.Frank was relieved when he found a gas station open at the next exit just 2 miles ahead.This is an example of the value place utility provides to a consumer.

Third-party logistics is the term used to describe the use of outside firms to help move goods from here to there.

One thing that franchise systems,wholesaler-sponsored chains and retail cooperatives have in common is that they are all:

A key distinction between agents and brokers is that agents tend to maintain long-term relationships with the people they represent whereas brokers are hired on a temporary basis.

Direct marketing involves having a salesperson visit the customer's home or place of business.

Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year.The company has no retail stores,but offers a toll free order number that operates 24 hours a day,365 days a year.Sports Coasters sells using a technique known as:

__________ manages the movement of raw materials,parts,work in progress,finished goods and related information throughout the supply chain,as well as managing the return of goods when necessary and the recycling of goods when appropriate.

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Sportstors,Inc.operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices.When Sportstors opens its first store in a geographic area,smaller sporting goods stores almost always experience a noticeable drop in sales.Sportstors stores can be classified as:

_____________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.