Question 1

Pipelines move liquid products very efficiently and can even move products like coal.

Accepted Answer

A) True 
 B)False

Question 2

Logistics is concerned:

Accepted Answer

A)  with flows of materials,finished products,and information.
B)  only with the flow of information,not the flow of materials and products.
C)  with the flow of materials to the manufacturer and with the flow of finished products to the consumer,but not with the flow of information.
D)  only with the flow of finished goods from the producer to the final consumer.E) B) and D)
F) A) and C)

Question 3

Marketing intermediaries:

Accepted Answer

A)  are unlikely to survive in a competitive global economy.
B)  have survived because they can often perform marketing functions faster and at lower cost than producers.
C)  create value,but this value is seldom great enough to justify the added cost they charge for their services.
D)  tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.E) C) and D)
F) A) and D)

Question 4

In a corporate distribution system one firm owns all of the organizations in the distribution.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following activities would a drop shipper be most likely to perform?

Accepted Answer

A)  Provide delivery services from a wholesaler's warehouse to a retailer's store
B)  Solicit orders from a retailer and arrange for the producer to make the deliveries
C)  Manage a large stock of items in a single product category,and make large volume shipments to other intermediaries using rail or truck
D)  Provide brokerage services by helping other wholesalers negotiate dealsE) A) and B)
F) A) and C)

Question 6

Rita Sauer stocks several local supermarkets and discount stores with Luminaire Cosmetics.She sets up displays of various cosmetic products carrying the Luminaire brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Accepted Answer

A)  cash-and-carry wholesaler.
B)  truck jobber.
C)  broker.
D)  rack jobber.E) B) and C)
F) A) and C)

Question 7

Although Helpusell brings together buyers and sellers and helps negotiate exchanges,it does not actually take title to any of the goods being traded.Helpusell would be classified as an agent or broker.

Accepted Answer

A) True 
 B)False

Question 8

The owners of the TriCities Mall recently renovated the mall's interior.Much of the interior of the Mall was made to look like scenes from famous movies.The mall also hired employees to dress like characters from these movies.There are many types of shops in the mall,including six different jewelers,however only one jeweler carries the very expensive Romex brand of watch that appeals to customers who are looking for status in their jewelry.Romex is practicing exclusive distribution by placing its brand in only one store in a given area.

Accepted Answer

A) True 
 B)False

Question 9

____________ wholesalers are independently owned and take title to the goods they handle.

Accepted Answer

A)  Full service broker
B)  Merchant
C)  Agent
D)  PrimaryE) A) and D)
F) C) and D)

Question 10

In the terminology of multilevel marketing,downliners:

Accepted Answer

A)  are the intermediaries who are responsible for handling the shipping of goods down the channel of distribution from the producer to the retailer.
B)  are salespeople who have been recruited by other salespeople known as upliners to market the product.
C)  sell through a telemarketing arrangement,while upliners use direct selling.
D)  are experienced salespeople who are allowed to sell in more than one franchise area by the distributor.E) C) and D)
F) A) and B)

Question 11

Pipelines are used primarily to transport:

Accepted Answer

A)  coal slurry.
B)  hazardous wastes.
C)  ammonia and acids.
D)  petroleum and petroleum products.E) B) and C)
F) All of the above

Question 12

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

Accepted Answer

A) True 
 B)False

Question 13

Wholesalers may provide market information and business consulting services.

Accepted Answer

A) True 
 B)False

Question 14

To marketers,the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

Accepted Answer

A) True 
 B)False

Question 15

Discount stores and department stores sell different brands of products that are usually priced about the same.

Accepted Answer

A) True 
 B)False

Question 16

Form utility has become the most important utility provided by retailers.

Accepted Answer

A) True 
 B)False

Question 17

Explain why you agree or disagree with the following statement:
"Marketing intermediaries must charge a high enough price for the functions they perform to earn a profit.Therefore,the cost of distributing goods can almost always be reduced by eliminating marketing intermediaries from the channel of distribution."

Accepted Answer

It is true that marketing intermediaries...

Question 18

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Accepted Answer

A) True 
 B)False

Question 19

The activities performed by most marketing intermediaries are not essential to the marketing process.

Accepted Answer

A) True 
 B)False

Question 20

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

Pipelines are used primarily to transport:

Correct Answer
verified

____________ wholesalers are independently owned and take title to the goods they handle.

Correct Answer
verified

Discount stores and department stores sell different brands of products that are usually priced about the same.

Correct Answer
verified

Rita Sauer stocks several local supermarkets and discount stores with Luminaire Cosmetics.She sets up displays of various cosmetic products carrying the Luminaire brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Correct Answer
verified

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Correct Answer
verified

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

Correct Answer
verified

Correct Answer
verified
It is true that marketing intermediaries...
View Answer

Correct Answer
verified

Wholesalers may provide market information and business consulting services.

Correct Answer
verified

To marketers,the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

Correct Answer
verified

In the terminology of multilevel marketing,downliners:

Correct Answer
verified

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Correct Answer
verified

Marketing intermediaries:

Correct Answer
verified

The activities performed by most marketing intermediaries are not essential to the marketing process.

Correct Answer
verified

Although Helpusell brings together buyers and sellers and helps negotiate exchanges,it does not actually take title to any of the goods being traded.Helpusell would be classified as an agent or broker.

Correct Answer
verified

Form utility has become the most important utility provided by retailers.

Correct Answer
verified

Pipelines move liquid products very efficiently and can even move products like coal.

Correct Answer
verified

Which of the following activities would a drop shipper be most likely to perform?

Correct Answer
verified

Logistics is concerned:

Correct Answer
verified

In a corporate distribution system one firm owns all of the organizations in the distribution.

Correct Answer
verified

Exam 15: Distributing Products

Pipelines are used primarily to transport:

Correct AnswerverifiedShow Answer

____________ wholesalers are independently owned and take title to the goods they handle.

Correct AnswerverifiedShow Answer

Discount stores and department stores sell different brands of products that are usually priced about the same.

Correct AnswerverifiedShow Answer

Rita Sauer stocks several local supermarkets and discount stores with Luminaire Cosmetics.She sets up displays of various cosmetic products carrying the Luminaire brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Correct AnswerverifiedShow Answer

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Correct AnswerverifiedShow Answer

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedIt is true that marketing intermediaries...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Wholesalers may provide market information and business consulting services.

Correct AnswerverifiedShow Answer

To marketers,the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

Correct AnswerverifiedShow Answer

In the terminology of multilevel marketing,downliners:

Correct AnswerverifiedShow Answer

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Correct AnswerverifiedShow Answer

Marketing intermediaries:

Correct AnswerverifiedShow Answer

The activities performed by most marketing intermediaries are not essential to the marketing process.

Correct AnswerverifiedShow Answer

Although Helpusell brings together buyers and sellers and helps negotiate exchanges,it does not actually take title to any of the goods being traded.Helpusell would be classified as an agent or broker.

Correct AnswerverifiedShow Answer

Form utility has become the most important utility provided by retailers.

Correct AnswerverifiedShow Answer

Pipelines move liquid products very efficiently and can even move products like coal.

Correct AnswerverifiedShow Answer

Which of the following activities would a drop shipper be most likely to perform?

Correct AnswerverifiedShow Answer

Logistics is concerned:

Correct AnswerverifiedShow Answer

In a corporate distribution system one firm owns all of the organizations in the distribution.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
It is true that marketing intermediaries...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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