Question 1

The annual market size for products bought by or for preteens and teenagers is about

Accepted Answer

A)   $2 billion.
B)   $20 billion.
C)   $100 billion.
D)   $200 billion.
E)   $900 billion.F) B) and D)
G) C) and D)

Question 2

Retailers can reduce problems associated with selective retention by

Accepted Answer

A)   hiring well-known celebrities to sponsor their products.
B)   adding more end-aisle and other point-of-purchase displays throughout the store.
C)   providing brochures for consumers to take home.
D)   adopting advertising campaigns that use bright colors and a new selection of popular background music.
E)   offering extended service warranties.F) B) and C)
G) A) and B)

Question 3

Reference groups refer to

Accepted Answer

A)   the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
B)   individuals who exert direct or indirect social influence over others.
C)   people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
D)   those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
E)   those with whom a person does not wish to be a member of or identified.F) C) and D)
G) A) and B)

Question 4

Both in terms of population and spending power, which of the following is the largest racial/ethnic subculture in the United States?

Accepted Answer

A)   Asian Americans
B)   Hispanics
C)   Caucasians
D)   African Americans
E)   Native AmericansF) None of the above
G) B) and E)

Question 5

The analysis of consumer lifestyles is known as

Accepted Answer

A)   demographics.
B)   psychographics.
C)   social statistics.
D)   physiological needs.
E)   sociographics.F) C) and D)
G) B) and E)

Question 6

Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of ________, if other women interpreted the name choice the same way, it is likely this product would fail.

Accepted Answer

A)   selective retention
B)   selective comprehension
C)   selective exposure
D)   selective analysis
E)   stimulus discriminationF) B) and D)
G) C) and E)

Question 7

When Maricela looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   alternative evaluation
C)   information search
D)   problem recognition
E)   postpurchase behaviorF) B) and C)
G) A) and D)

Question 8

Customer satisfaction is an important focus for marketers because

Accepted Answer

A)   marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
B)   the financial value of a satisfied, loyal customer over time can be significant.
C)   consumers are unable to assess it by themselves.
D)   attracting new customers is easier than keeping old ones.
E)   a 50 percent increase in customer retention can increase a company's profits by 5 percent.F) A) and B)
G) C) and D)

Question 9

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective perception.
E)   stimulus discrimination.F) A) and C)
G) B) and D)

Question 10

The alternative evaluation stage clarifies the problem for the consumer in part by

Accepted Answer

A)   creating expectations for particular products.
B)   proposing the type of purchase outlet.
C)   suggesting criteria to use for the purchase.
D)   minimizing cognitive dissonance.
E)   establishing a purchase timeline.F) C) and E)
G) A) and C)

Question 11

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

Accepted Answer

This purchase would require five purchas...

Question 12

Satisfaction or dissatisfaction during ________ most strongly influences consumer communications and repeat-purchase behavior.

Accepted Answer

A)   consideration set assessment
B)   prepurchase behavior
C)   evaluative criteria selection
D)   the postpurchase stage
E)   information searchF) B) and E)
G) All of the above

Question 13

An aspiration group is one

Accepted Answer

A)   to which a person belongs and wishes to continue with.
B)   that a person wishes to be a member of or wishes to be identified with.
C)   that a person wishes to maintain a distance from because of differences in values or behaviors.
D)   that a person knows he or she can never really fit into because of basic cultural differences.
E)   that a person feels is significantly above him or her in terms of socioeconomics.F) C) and E)
G) A) and D)

Question 14

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A)   action-oriented consumers.
B)   spokespersons.
C)   opinion leaders.
D)   social classes.
E)   reference groups.F) All of the above
G) A) and E)

Question 15

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice, each with a different Asian label to cover a range of nationalities and tastes. Anheuser-Busch is recognizing the diversity of the Asian American ________ in the United States.

Accepted Answer

A)   agricultural trends
B)   influence
C)   entrepreneurialism
D)   subculture
E)   assimilationF) A) and B)
G) A) and C)

Question 16

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Accepted Answer

A)   aspiration group
B)   dissociative group
C)   assimilation group
D)   integrated group
E)   associative groupF) B) and D)
G) A) and C)

Question 17

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Accepted Answer

Thinkers and Believers are the two group...

Question 18

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unraveling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Accepted Answer

A)   information search
B)   problem recognition
C)   purchase behavior
D)   alternative evaluation
E)   prepurchase cognitionF) A) and B)
G) D) and E)

Question 19

Most people already know that Tums, a popular antacid, contains calcium. Today, ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium. The new promotion involves changing consumers' attitudes toward Tums by

Accepted Answer

A)   changing beliefs about the extent to which Tums has a specific attribute.
B)   changing the perceived importance of a specific attribute.
C)   adding a new attribute.
D)   reducing the perceived risk.
E)   providing stimulus generalization to prospective buyers.F) A) and C)
G) None of the above

Question 20

An Asian American family whose relatives emigrated four generations ago has three children. The oldest son, George, is in medical school. Susan, at the age of 21, is a concert pianist. Brent is a second-year business student. This family is likely to exhibit which of the following Asian American buying patterns?

Accepted Answer

A)   nonassimilated, yet celebrating their culture by purchasing authentic Asian goods
B)   assimilated, exhibiting buying patterns very much like other typical American consumers
C)   assimilated, yet celebrating their culture by seeking traditionally Asian occupations
D)   nonassimilated, due to inherent differences in Asian subcultures that transcend generations
E)   nonassimilated, exhibiting buying patterns very much like other typical American consumersF) A) and B)
G) B) and E)

Exam 4: Understanding Consumer Behavior

Both in terms of population and spending power, which of the following is the largest racial/ethnic subculture in the United States?

Correct Answer
verified

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

Correct Answer
verified
This purchase would require five purchas...
View Answer

Reference groups refer to

Correct Answer
verified

Correct Answer
verified

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct Answer
verified

Most people already know that Tums, a popular antacid, contains calcium. Today, ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium. The new promotion involves changing consumers' attitudes toward Tums by

Correct Answer
verified

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice, each with a different Asian label to cover a range of nationalities and tastes. Anheuser-Busch is recognizing the diversity of the Asian American ________ in the United States.

Correct Answer
verified

An aspiration group is one

Correct Answer
verified

When Maricela looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct Answer
verified

The annual market size for products bought by or for preteens and teenagers is about

Correct Answer
verified

Retailers can reduce problems associated with selective retention by

Correct Answer
verified

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Correct Answer
verified
Thinkers and Believers are the two group...
View Answer

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Correct Answer
verified

The alternative evaluation stage clarifies the problem for the consumer in part by

Correct Answer
verified

Satisfaction or dissatisfaction during ________ most strongly influences consumer communications and repeat-purchase behavior.

Correct Answer
verified

Correct Answer
verified

Customer satisfaction is an important focus for marketers because

Correct Answer
verified

The analysis of consumer lifestyles is known as

Correct Answer
verified

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unraveling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Correct Answer
verified

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Both in terms of population and spending power, which of the following is the largest racial/ethnic subculture in the United States?

Correct AnswerverifiedShow Answer

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

Correct AnswerverifiedThis purchase would require five purchas...View AnswerShow Answer

Reference groups refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct AnswerverifiedShow Answer

Most people already know that Tums, a popular antacid, contains calcium. Today, ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium. The new promotion involves changing consumers' attitudes toward Tums by

Correct AnswerverifiedShow Answer

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice, each with a different Asian label to cover a range of nationalities and tastes. Anheuser-Busch is recognizing the diversity of the Asian American ________ in the United States.

Correct AnswerverifiedShow Answer

An aspiration group is one

Correct AnswerverifiedShow Answer

When Maricela looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

The annual market size for products bought by or for preteens and teenagers is about

Correct AnswerverifiedShow Answer

Retailers can reduce problems associated with selective retention by

Correct AnswerverifiedShow Answer

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Correct AnswerverifiedThinkers and Believers are the two group...View AnswerShow Answer

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Correct AnswerverifiedShow Answer

The alternative evaluation stage clarifies the problem for the consumer in part by

Correct AnswerverifiedShow Answer

Satisfaction or dissatisfaction during ________ most strongly influences consumer communications and repeat-purchase behavior.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Customer satisfaction is an important focus for marketers because

Correct AnswerverifiedShow Answer

The analysis of consumer lifestyles is known as

Correct AnswerverifiedShow Answer

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unraveling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Correct AnswerverifiedShow Answer

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
This purchase would require five purchas...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Thinkers and Believers are the two group...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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