Question 1

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Accepted Answer

Once a company has decided to enter the ...

Question 2

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Accepted Answer

A)   cultural symbols
B)   visual icons
C)   trademarks
D)   brand names
E)   ethnic emblemsF) A) and E)
G) A) and D)

Question 3

Semiotics is

Accepted Answer

A)   a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B)   a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C)   a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D)   a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E)   the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.F) B) and D)
G) C) and E)

Question 4

Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in

Accepted Answer

A)   contract assembly.
B)   a joint venture.
C)   contract manufacturing.
D)   a partnership.
E)   franchising.F) B) and E)
G) C) and E)

Question 5

When a nation's nation's imports exceed its exports, it incurs a ________ in its balance of trade.

Accepted Answer

A)   countertrade
B)   trade feedback effect
C)   deficit
D)   surplus
E)   tariffF) A) and E)
G) C) and E)

Question 6

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit. Recipco and Tradaq assist international companies in making

Accepted Answer

A)   countertrades.
B)   quota exchanges.
C)   trading exchanges.
D)   balances of trade.
E)   WTO trade arrangements.F) A) and E)
G) C) and E)

Question 7

The price of one country's currency expressed in terms of another country's currency is referred to as the

Accepted Answer

A)   balance of price.
B)   currency exchange rate.
C)   money conversion factor.
D)   balance of payments.
E)   transfer payment.F) C) and E)
G) C) and D)

Question 8

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

Accepted Answer

A)   economics
B)   symbols
C)   values
D)   languages
E)   customsF) A) and D)
G) None of the above

Question 9

Tariffs refer to

Accepted Answer

A)   government payments to companies or industries that primarily serve to create competitive advantage for domestic products.
B)   government taxes on products or services entering a country that primarily serve to raise prices on imports.
C)   a restriction placed on the amount of a product allowed to enter or leave a country.
D)   a minimum requirement for the purchase between two or more nations of products or services.
E)   a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.F) B) and C)
G) B) and D)

Question 10

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   contract manufacturing.
E)   external branding.F) A) and E)
G) B) and D)

Question 11

The complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa, is called ________ and is one argument for free trade among nations.

Accepted Answer

A)   the balance of trade
B)   countertrade
C)   exchange trade
D)   the trade feedback effect
E)   global market tradingF) A) and D)
G) D) and E)

Question 12

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

Accepted Answer

A)   likelihood of long-term success.
B)   financial commitment and risk.
C)   vulnerability to political changes and doctrines.
D)   need for a more educated workforce.
E)   need for a larger workforce.F) A) and E)
G) A) and C)

Question 13

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Accepted Answer

Indirect exporting refers to a firm sell...

Question 14

A country's communications, transportation, financial, and distribution systems are considered to be its

Accepted Answer

A)   capital improvements.
B)   fixed-asset base.
C)   economic infrastructure.
D)   geopolitical wealth.
E)   asset wealth.F) D) and E)
G) None of the above

Question 15

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product adaptation
C)   product customization
D)   product invention
E)   product integrationF) All of the above
G) A) and C)

Question 16

Three types of companies populate and compete in the global marketplace. Identify and describe each type.

Accepted Answer

All three types of global companies empl...

Question 17

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

Accepted Answer

A)   capital infrastructure.
B)   political infrastructure.
C)   economic infrastructure.
D)   geopolitical system.
E)   financial exchange system.F) A) and E)
G) None of the above

Question 18

Coca-Cola and Pepsi-Cola are both now available in about 200 countries and territories across the world, making the soft drink industry an example of

Accepted Answer

A)   global competition.
B)   acculturation.
C)   free trade.
D)   global branding.
E)   transactional exchange.F) A) and D)
G) C) and E)

Question 19

There are ________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Accepted Answer

A)   31
B)   52
C)   97
D)   133
E)   164F) C) and E)
G) A) and B)

Question 20

Figure 6-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, C refers to which type of strategy?

Accepted Answer

A)   product extension strategy
B)   product adaptation strategy
C)   dual adaptation strategy
D)   product invention strategy
E)   communication adaptation strategyF) A) and B)
G) A) and D)

Exam 6: Understanding and Reaching Global Consumers and Markets

There are ________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Correct Answer
verified

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit. Recipco and Tradaq assist international companies in making

Correct Answer
verified

Coca-Cola and Pepsi-Cola are both now available in about 200 countries and territories across the world, making the soft drink industry an example of

Correct Answer
verified

Three types of companies populate and compete in the global marketplace. Identify and describe each type.

Correct Answer
verified
All three types of global companies empl...
View Answer

Tariffs refer to

Correct Answer
verified

A country's communications, transportation, financial, and distribution systems are considered to be its

Correct Answer
verified

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Correct Answer
verified
Indirect exporting refers to a firm sell...
View Answer

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct Answer
verified

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

Correct Answer
verified

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct Answer
verified
Once a company has decided to enter the ...
View Answer

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

When a nation's nation's imports exceed its exports, it incurs a ________ in its balance of trade.

Correct Answer
verified

Figure 6-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, C refers to which type of strategy?

Correct Answer
verified

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Correct Answer
verified

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

Correct Answer
verified

The complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa, is called ________ and is one argument for free trade among nations.

Correct Answer
verified

The price of one country's currency expressed in terms of another country's currency is referred to as the

Correct Answer
verified

Correct Answer
verified

Semiotics is

Correct Answer
verified

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

There are ________ World Trade Organization countries, including the United States, which account for more than 90 percent of world trade.

Correct AnswerverifiedShow Answer

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit. Recipco and Tradaq assist international companies in making

Correct AnswerverifiedShow Answer

Coca-Cola and Pepsi-Cola are both now available in about 200 countries and territories across the world, making the soft drink industry an example of

Correct AnswerverifiedShow Answer

Three types of companies populate and compete in the global marketplace. Identify and describe each type.

Correct AnswerverifiedAll three types of global companies empl...View AnswerShow Answer

Tariffs refer to

Correct AnswerverifiedShow Answer

A country's communications, transportation, financial, and distribution systems are considered to be its

Correct AnswerverifiedShow Answer

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Correct AnswerverifiedIndirect exporting refers to a firm sell...View AnswerShow Answer

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

Correct AnswerverifiedShow Answer

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct AnswerverifiedOnce a company has decided to enter the ...View AnswerShow Answer

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

When a nation's nation's imports exceed its exports, it incurs a ________ in its balance of trade.

Correct AnswerverifiedShow Answer

Figure 6-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, C refers to which type of strategy?

Correct AnswerverifiedShow Answer

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Correct AnswerverifiedShow Answer

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

Correct AnswerverifiedShow Answer

The complementary nature of economic flows internationally, whereby imports stimulate exports and vice versa, is called ________ and is one argument for free trade among nations.

Correct AnswerverifiedShow Answer

The price of one country's currency expressed in terms of another country's currency is referred to as the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Semiotics is

Correct AnswerverifiedShow Answer

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
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All three types of global companies empl...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Indirect exporting refers to a firm sell...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Once a company has decided to enter the ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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