Question 1

________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

Accepted Answer

A)   Lifestyle
B)   Situational
C)   Social
D)   Family
E)   PersonalF) A) and E)
G) B) and D)

Question 2

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on

Accepted Answer

A)   reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)   making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C)   making appeals directed toward motivational ego needs.
D)   explaining the stability and control aspects of the StreetCarver in its advertising messages.
E)   creating personality profiles for skateboarders.F) None of the above
G) B) and D)

Question 3

The influencing of people during conversations is referred to as

Accepted Answer

A)   opinion formation.
B)   peer persuasion.
C)   interpersonal gossip.
D)   word of mouth.
E)   consumer socialization.F) None of the above
G) B) and D)

Question 4

Figure 5-2
-Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

Accepted Answer

A)   consideration sets
B)   evaluative criteria
C)   value propositions
D)   quality considerations
E)   core benefitsF) A) and D)
G) None of the above

Question 5

Stephan was excited about his newly purchased laptop. It had all the features he wanted and was very fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing

Accepted Answer

A)   limited problem solving.
B)   cognitive dissonance.
C)   selective discord.
D)   product conflict.
E)   product uncertainty.F) B) and E)
G) B) and C)

Question 6

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Accepted Answer

A)   information search.
B)   purchase decision.
C)   alternative evaluation.
D)   opportunity identification.
E)   problem recognition.F) B) and E)
G) None of the above

Question 7

All of the following would impact your decision about when to buy an offering except which?

Accepted Answer

A)   The manufacturer is currently offering a $25 rebate.
B)   You don't have the money now and don't get paid until Friday.
C)   The product is on sale.
D)   The store is closing in 10 minutes.
E)   The retailer's return policy is very lenient.F) B) and D)
G) None of the above

Question 8

Figure 5-6
-According to Figure 5-6 above, A defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)   self-actualization
B)   safety
C)   social
D)   personal
E)   physiologicalF) A) and D)
G) A) and C)

Question 9

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the toddler in this purchase was that of

Accepted Answer

A)   information gatherer.
B)   influencer.
C)   purchaser.
D)   decision maker.
E)   user.F) C) and E)
G) B) and C)

Question 10

What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

Accepted Answer

Subculture refers to a subgroup with uni...

Question 11

Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S10 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   purchase decision
E)   postpurchase behaviorF) C) and D)
G) B) and E)

Question 12

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

Accepted Answer

A)   lifestyle makers
B)   aspirational people
C)   autonomous leaders
D)   opinion leaders
E)   joint decision makersF) C) and D)
G) D) and E)

Question 13

Figure 5-1
-In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   financial considerationF) B) and C)
G) A) and E)

Question 14

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Accepted Answer

A)   physiological needs.
B)   safety needs.
C)   social needs.
D)   personal needs.
E)   self-actualization needs.F) A) and C)
G) A) and B)

Question 15

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Accepted Answer

Physiological needs, the lowest level in...

Question 16

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Accepted Answer

A)   the physical effort spent on these actions.
B)   the financial limitations one must overcome to accomplish these actions.
C)   the mental and social processes that come before and after these actions.
D)   the emotional processes that occur during these actions.
E)   the cognitive and attitudinal processes that must be learned to complete these actions.F) A) and C)
G) All of the above

Question 17

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels) . Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

Accepted Answer

A)   extended problem solving.
B)   limited problem solving.
C)   routine problem solving.
D)   high-involvement problem solving.
E)   personal problem solving.F) C) and E)
G) C) and D)

Question 18

Retailers can reduce problems associated with selective retention by

Accepted Answer

A)   hiring well-known celebrities to sponsor their products.
B)   adding more end-aisle and other point-of-purchase displays throughout the store.
C)   providing brochures for consumers to take home.
D)   adopting advertising campaigns that use bright colors and a new selection of popular background music.
E)   offering extended service warranties.F) C) and E)
G) C) and D)

Question 19

Individuals who exert direct or indirect social influence over others are referred to as

Accepted Answer

A)   decision makers.
B)   achievers.
C)   innovators.
D)   buzz managers.
E)   opinion leaders.F) C) and E)
G) B) and E)

Question 20

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Accepted Answer

A)   Selective retention
B)   Selective comprehension
C)   Selective exposure
D)   Selective perception
E)   Stimulus discriminationF) B) and E)
G) A) and B)

Exam 5: Understanding Consumer Behavior

Correct Answer
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Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Correct Answer
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Physiological needs, the lowest level in...
View Answer

All of the following would impact your decision about when to buy an offering except which?

Correct Answer
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After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Correct Answer
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What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

Correct Answer
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Subculture refers to a subgroup with uni...
View Answer

Figure 5-1 -In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

Correct Answer
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Figure 5-2 -Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

Correct Answer
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Correct Answer
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The influencing of people during conversations is referred to as

Correct Answer
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________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Correct Answer
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Individuals who exert direct or indirect social influence over others are referred to as

Correct Answer
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Correct Answer
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Figure 5-6 -According to Figure 5-6 above, A defines what level in the Maslow hierarchy of needs?

Correct Answer
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In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Correct Answer
verified

Retailers can reduce problems associated with selective retention by

Correct Answer
verified

Correct Answer
verified

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the toddler in this purchase was that of

Correct Answer
verified

________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

Correct Answer
verified

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

Correct Answer
verified

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Correct AnswerverifiedPhysiological needs, the lowest level in...View AnswerShow Answer

All of the following would impact your decision about when to buy an offering except which?

Correct AnswerverifiedShow Answer

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Correct AnswerverifiedShow Answer

What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

Figure 5-1 -In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Figure 5-2 -Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The influencing of people during conversations is referred to as

Correct AnswerverifiedShow Answer

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Correct AnswerverifiedShow Answer

Individuals who exert direct or indirect social influence over others are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 5-6 -According to Figure 5-6 above, A defines what level in the Maslow hierarchy of needs?

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In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Correct AnswerverifiedShow Answer

Retailers can reduce problems associated with selective retention by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the toddler in this purchase was that of

Correct AnswerverifiedShow Answer

________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

Correct AnswerverifiedShow Answer

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

Correct AnswerverifiedShow Answer

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Physiological needs, the lowest level in...
View Answer

Correct Answer
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Correct Answer
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Subculture refers to a subgroup with uni...
View Answer

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Correct Answer
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Correct Answer
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