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Exam 14: Marketing: Building Customer and Stakeholder Relationships

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Question 31

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a profit orientation.

A) mercantile philosophy
B) hierarchy of needs
C) relationship approach to marketing
D) marketing concept

E) A) and B)
F) None of the above

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Question 32

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With careful attention to controlling costs and quality,businesses can successfully satisfy consumers with a standardized product for different markets.

A) True
B) False

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Question 33

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Demographic segmentation divides a market into segments based on the customer's location.

provide goods and services that will earn a profit.

__________ marketers include manufacturers,intermediaries,institutions,and the government.

One factor that influences the consumer decision making process is __________,which refers to the set of values,attitudes,and ways of doing things passed from one generation to another in a given society.

By employing a relationship marketing strategy,Jocelyn found success as an entrepreneur.The goal of this strategy is to:

In the evolution of marketing,the marketing concept era emphasized selling and advertising in an effort to persuade consumers to buy existing products.

The marketing mix provides an analysis of markets to determine opportunities and challenges,and gather the information needed to make good decisions.

Population growth and changing demographics are two elements of a firm's social environment.

A firm's copyright consists of the words or letters used to differentiate their goods and services from those of competitors.

Most large stores focus on the concept called relationship management.

Outstanding service after the sale was a primary focus of businesses during the selling era.

It is the job of marketers today to persuade consumers to buy the goods and services they have available to sell.

Business-to-business markets tend to be geographically concentrated.

The last step in the marketing process often includes building a continuing relationship with customers.

In addition to listening to customers,marketing researchers should pay attention to what other groups?

Marketing goods and services to the B2B market relies more heavily on advertising than marketing efforts aimed toward the consumer market.

The __________ market consists of individuals and organizations that want goods and services to produce other goods and services or to sell,rent,or supply those goods to others.

As part of her responsibilities as a marketing manager,Jan has completed her review of data her department has gathered through telephone interviews,mail surveys and focus groups.Jan is disappointed because the research results strongly suggest that a product idea she helped develop is unlikely to be popular with potential customers.Jan should: