Question 1

Culture refers to the

Accepted Answer

A)  moral and ethical beliefs of a family passed down from generation to generation.
B)  set of values,ideas,and attitudes that are learned and shared among the members of a group.
C)  pastimes associated with the fine arts,such as ballet,music,and theater.
D)  standard or pattern of behaviors that is typical or expected of a group.
E)  description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation.F) B) and D)
G) C) and D)

Question 2

Many fast food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill) for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing

Accepted Answer

A)  triple-top line marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) D) and E)
G) B) and E)

Question 3

Source Perrier S.A.,the supplier of Perrier bottled water,exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical was found in 13 bottles.The recall cost the company $35 million,and the profit from $40 million in lost sales.Even though the chemical was not harmful to humans,the president of the company believed it was his duty to remove "the least doubt,as minimal as it might be,to weigh on the image of the quality and purity of our product."

Accepted Answer

A)  moral idealism
B)  utilitarianism
C)  cause marketing
D)  profit responsibility
E)  stakeholder responsibilityF) A) and C)
G) B) and D)

Question 4

Generation X

Accepted Answer

A)  is the least healthy generation since the 1940s.
B)  accounts for the largest amount of consumer spending.
C)  is the largest segment of business travelers.
D)  is interested in distinctive,memorable,and personal experiences.
E)  includes younger members known as millennials.F) B) and E)
G) D) and E)

Question 5

The Department of Labor monitors consumer expenditures through its annual __________.

Accepted Answer

A)  Consumer Price Index
B)  Consumer Confidence Index
C)  Consumer Expenditure Survey
D)  Index of Consumer Sentiment
E)  National Consumer Spending SurveyF) B) and E)
G) B) and C)

Question 6

Demographics characteristics that describe a population include all of the following EXCEPT:

Accepted Answer

A)  income.
B)  age.
C)  occupation.
D)  zip code.
E)  ethnicity.F) A) and D)
G) A) and B)

Question 7

All of the following are commonly held values in the United States EXCEPT:

Accepted Answer

A)  equality.
B)  individualism.
C)  belief in fate.
D)  continuous change.
E)  personal control.F) B) and E)
G) A) and B)

Question 8

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Prevention and Enforcement Act
B)  Clayton Act
C)  Federal Trade Commission Act
D)  Fair Trade Act
E)  Unfair Practices ActF) A) and E)
G) B) and E)

Question 9

In many geographic areas,there is only a single provider for gas and electric service for businesses and consumers.However,the government regulates that firm to ensure price protection for the buyer.This is an example of

Accepted Answer

A)  pure competition.
B)  a pure monopoly.
C)  an oligopoly.
D)  monopolistic competition.
E)  a megopoly.F) C) and E)
G) D) and E)

Question 10

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Accepted Answer

A)  social responsibility
B)  value consciousness
C)  benefit marketing
D)  stakeholder responsibility
E)  profit responsibilityF) None of the above
G) B) and C)

Question 11

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Accepted Answer

A)  environmental sustainability
B)  political activism
C)  intergenerational dialogue
D)  fiscal conservatism
E)  educational reformF) B) and C)
G) A) and E)

Question 12

Define green marketing and provide an example of it.

Accepted Answer

Green marketing refers to a company's ma...

Question 13

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

A)  significant trend analysis.
B)  organizational scanning.
C)  environmental scanning.
D)  a SWOT analysis.
E)  marketing intelligence.F) None of the above
G) B) and D)

Question 14

The Sierra Club is the oldest continuously operating environmental organization.By 2001,its growth had plateaued.To rekindle interest in the organization,its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort,who are members of

Accepted Answer

A)  Generation X.
B)  Generation Y.
C)  Generation Z.
D)  baby busters.
E)  baby boomers.F) D) and E)
G) A) and E)

Question 15

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)  existentialism.
B)  moral idealism.
C)  communism.
D)  socialism.
E)  capitalism.F) B) and E)
G) D) and E)

Question 16

Small businesses account for __________ of the gross domestic product (GDP) .

Accepted Answer

A)  25 percent
B)  30 percent
C)  50 percent
D)  65 percent
E)  80 percentF) A) and E)
G) All of the above

Question 17

Why did 3M phase out production of Scotchgard fabric protector?

Accepted Answer

A)  New advances in fabric manufacturing,such as dirt repellant fibers,made the need for the product obsolete.
B)  The product accidentally violated the patent rights of a competitor.
C)  Traces of the potentially harmful chemical were found in humans,so the product was voluntarily halted.
D)  New governmental legislation banned the production of one of the product's key component chemicals.
E)  3M developed a new product that didn't contain this chemical and was less costly to produce,resulting in a significantly higher profit margin.F) C) and E)
G) B) and E)

Question 18

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A)  a charitable contribution provides an organization with a lower tax deduction.
B)  there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)  charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
D)  cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)  there is essentially no difference between a charitable contribution and cause marketing.F) B) and C)
G) A) and B)

Question 19

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Accepted Answer

A)  panethnic
B)  generational
C)  cross-cultural
D)  multicultural
E)  regionalF) A) and B)
G) A) and C)

Question 20

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

A)  demarketing.
B)  triple-top line marketing.
C)  preemptive compliance.
D)  green marketing.
E)  cause marketing.F) A) and C)
G) A) and B)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

All of the following are commonly held values in the United States EXCEPT:

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual __________.

Correct Answer
verified

Demographics characteristics that describe a population include all of the following EXCEPT:

Correct Answer
verified

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct Answer
verified

Small businesses account for __________ of the gross domestic product (GDP) .

Correct Answer
verified

Generation X

Correct Answer
verified

Define green marketing and provide an example of it.

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Correct Answer
verified

Correct Answer
verified

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct Answer
verified

Why did 3M phase out production of Scotchgard fabric protector?

Correct Answer
verified

Correct Answer
verified

In many geographic areas,there is only a single provider for gas and electric service for businesses and consumers.However,the government regulates that firm to ensure price protection for the buyer.This is an example of

Correct Answer
verified

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct Answer
verified

Correct Answer
verified

Culture refers to the

Correct Answer
verified

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Correct Answer
verified

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Correct Answer
verified

A key difference between cause marketing and a charitable contribution is

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

All of the following are commonly held values in the United States EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual __________.

Correct AnswerverifiedShow Answer

Demographics characteristics that describe a population include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

Small businesses account for __________ of the gross domestic product (GDP) .

Correct AnswerverifiedShow Answer

Generation X

Correct AnswerverifiedShow Answer

Define green marketing and provide an example of it.

Correct AnswerverifiedGreen marketing refers to a company's ma...View AnswerShow Answer

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct AnswerverifiedShow Answer

Why did 3M phase out production of Scotchgard fabric protector?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In many geographic areas,there is only a single provider for gas and electric service for businesses and consumers.However,the government regulates that firm to ensure price protection for the buyer.This is an example of

Correct AnswerverifiedShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Culture refers to the

Correct AnswerverifiedShow Answer

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Correct AnswerverifiedShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Correct AnswerverifiedShow Answer

A key difference between cause marketing and a charitable contribution is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified