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Exam 4: Understanding Consumer Behavior

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Question 141

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Which of the following statements about subliminal perception is most accurate?

A) The Federal Communications Commission (FCC) believes that subliminal perception is effective with a large majority of consumers.
B) Subliminal messages are illegal in the United States.
C) Subliminal messages are more effective now due to the advances in computer-generated images in movies and TV programs.
D) About half of U.S.consumers think that subliminal messages can cause them to buy things they don't want.
E) The use of subliminal messaging is monitored by the Better Business Bureau.

F) A) and E)
G) A) and C)

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Question 142

Multiple Choice

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__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

A) Functional
B) Situational
C) Social
D) Family
E) Personal

F) A) and E)
G) D) and E)

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Question 143

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The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Temporal effects include

Selective exposure is most likely to occur during which stage of the consumer purchase decision process?

Would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs.

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

What percentage of U.S.product sales are directly tied to word of mouth activity among friends,family,and colleagues?

Needs involving personal fulfillment are called __________.

In the VALS framework,consumers with fewer resources who are practical people,have constructive skills,value self-sufficiency,and are unimpressed by material possessions except those with a practical or functional purpose,are referred to as __________.

Why is learning important to marketing?

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to read business and news magazines such as Fortune and Time?

All of the following variables are central to how consumers learn from repeated experience EXCEPT:

The American Express advertising claim that "membership has its privileges" creates which type of reference group?

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described above.Which situational influence was not described?

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

Those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

Consumers accompanied by children