Question 1

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed.These rules often function as __________.

Accepted Answer

A)  economic infrastructure.
B)  trade barriers.
C)  universal codes.
D)  binding requirements.
E)  "the price of doing business."F) A) and E)
G) D) and E)

Question 2

In Latvia,only one six-lane highway exists,connecting Riga with Moscow.Otherwise,the roads are two-lane and many are made of cobblestones or bricks.This limits the speed with which deliveries can be made and requires that delivery trucks be quite small.The road network in Latvia is an example of problems with a country's

Accepted Answer

A)  capital improvements.
B)  fixed-asset base.
C)  economic infrastructure.
D)  geopolitical wealth.
E)  asset wealth.F) B) and D)
G) B) and E)

Question 3

McDonald's sells its popular Maharaja Mac that consists of two all-chicken patties,special sauce,lettuce,cheese,pickles,and onions on a sesame-seed bun in __________.

Accepted Answer

A)  Russia
B)  China
C)  Tanzania
D)  Egypt
E)  IndiaF) A) and B)
G) All of the above

Question 4

The economic argument for protectionism is that it

Accepted Answer

A)  protects a nation's political security.
B)  encourages economic reliance on foreign countries.
C)  inhibits the development of domestic industries.
D)  creates opportunities for the outsourcing of domestic jobs.
E)  creates a more favorable environment for a global economy.F) C) and D)
G) A) and E)

Question 5

-The Parthenon,shown in the photo above evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of that country.

Accepted Answer

A)  cultural symbol
B)  anthropomorphic code
C)  back translation
D)  semantic representation
E)  civil analysisF) B) and D)
G) A) and B)

Question 6

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)  transnational consumers.
B)  meganational consumers.
C)  international consumers.
D)  multinational consumers.
E)  global consumers.F) A) and E)
G) B) and E)

Question 7

What market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Accepted Answer

A)  exporting
B)  licensing
C)  joint venture
D)  direct investment
E)  franchisingF) A) and D)
G) None of the above

Question 8

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

Accepted Answer

A)  macrofinancing
B)  microfinancing
C)  franchising
D)  licensing
E)  collateral ventureF) A) and C)
G) A) and E)

Question 9

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  contract manufacturing.
E)  outside branding.F) C) and D)
G) None of the above

Question 10

The North American Free Trade Agreement was designed to encourage free trade between

Accepted Answer

A)  North America,Central America,and South America.
B)  the United States,Canada,and Mexico.
C)  the United States and the European Union.
D)  member countries originally from NATO (North Atlantic Treaty Organization) .
E)  North America and the Commonwealth of Independent States.F) C) and D)
G) None of the above

Question 11

A(n)  __________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Accepted Answer

A)  transcontinental
B)  multidomestic
C)  international
D)  multinational
E)  transnationalF) All of the above
G) A) and C)

Question 12

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A)  The licensee pays lower wages and sells at lower prices.
B)  The licensor may create its own competition.
C)  The foreign government dislikes it because it does not increase local employment.
D)  This is the most expensive and risky method for global expansion.
E)  The firm's brand does not get international exposure.F) A) and B)
G) A) and C)

Question 13

Give at least one argument for and one argument against protectionism.

Accepted Answer

People who favor protectionism believe t...

Question 14

Most companies become involved in direct exporting when

Accepted Answer

A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)  emerging markets in foreign countries become economically viable.
C)  they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries.
D)  the domestic market becomes saturated with competing products and services.
E)  evolving technologies in foreign countries come online.F) A) and E)
G) A) and D)

Question 15

Which of the following statements regarding global brands is most accurate?

Accepted Answer

A)  A global brand has dispersed marketing centers,each of which is responsible for a specific region.
B)  A global brand is marketed under the same name in multiple countries.
C)  A global brand alters the product formulation or service for each geographical region.
D)  A global brand delivers multiple benefits to the GDP of each country.
E)  A global brand is a collaborative effort among several different transnational firms.F) C) and E)
G) A) and E)

Question 16

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Accepted Answer

A)  divisions.
B)  outlets.
C)  departments.
D)  markets.
E)  holding companies.F) A) and D)
G) B) and D)

Question 17

Cross-cultural analysis refers to the study of

Accepted Answer

A)  the subgroups within the larger,or national,culture with unique values,ideas,and attitudes.
B)  the set of values,ideas,and attitudes that are learned and shared among the consumers of a country.
C)  similarities and differences among consumers in two or more nations or societies.
D)  buying behaviors within a given nation to identify similarities and differences.
E)  buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.F) B) and E)
G) A) and C)

Question 18

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A)  franchising
B)  licensing
C)  joint venture
D)  direct investment
E)  exportingF) B) and D)
G) B) and C)

Question 19

Although Russia now has a free economy,there are still some problems with its financial and legal systems as they relate to __________.

Accepted Answer

A)  private property.
B)  product promotion.
C)  paid advertising.
D)  community property.
E)  foreign exchange rates.F) None of the above
G) A) and B)

Question 20

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Accepted Answer

Back translation is where a translated w...

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct Answer
verified

McDonald's sells its popular Maharaja Mac that consists of two all-chicken patties,special sauce,lettuce,cheese,pickles,and onions on a sesame-seed bun in __________.

Correct Answer
verified

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Correct Answer
verified

A(n) __________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct Answer
verified

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct Answer
verified

Cross-cultural analysis refers to the study of

Correct Answer
verified

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Correct Answer
verified
Back translation is where a translated w...
View Answer

Give at least one argument for and one argument against protectionism.

Correct Answer
verified
People who favor protectionism believe t...
View Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct Answer
verified

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct Answer
verified

What market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Correct Answer
verified

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed.These rules often function as __________.

Correct Answer
verified

The North American Free Trade Agreement was designed to encourage free trade between

Correct Answer
verified

-The Parthenon,shown in the photo above evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of that country.

Correct Answer
verified

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

Correct Answer
verified

Which of the following statements regarding global brands is most accurate?

Correct Answer
verified

The economic argument for protectionism is that it

Correct Answer
verified

Most companies become involved in direct exporting when

Correct Answer
verified

Which of the following is a disadvantage associated with licensing?

Correct Answer
verified

Although Russia now has a free economy,there are still some problems with its financial and legal systems as they relate to __________.

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct AnswerverifiedShow Answer

McDonald's sells its popular Maharaja Mac that consists of two all-chicken patties,special sauce,lettuce,cheese,pickles,and onions on a sesame-seed bun in __________.

Correct AnswerverifiedShow Answer

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Correct AnswerverifiedShow Answer

A(n) __________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct AnswerverifiedShow Answer

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct AnswerverifiedShow Answer

Cross-cultural analysis refers to the study of

Correct AnswerverifiedShow Answer

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Correct AnswerverifiedBack translation is where a translated w...View AnswerShow Answer

Give at least one argument for and one argument against protectionism.

Correct AnswerverifiedPeople who favor protectionism believe t...View AnswerShow Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedShow Answer

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

What market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Correct AnswerverifiedShow Answer

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed.These rules often function as __________.

Correct AnswerverifiedShow Answer

The North American Free Trade Agreement was designed to encourage free trade between

Correct AnswerverifiedShow Answer

-The Parthenon,shown in the photo above evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs to reach consumers of that country.

Correct AnswerverifiedShow Answer

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) __________; (3) joint venture; and (4) direct investment.

Correct AnswerverifiedShow Answer

Which of the following statements regarding global brands is most accurate?

Correct AnswerverifiedShow Answer

The economic argument for protectionism is that it

Correct AnswerverifiedShow Answer

Most companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage associated with licensing?

Correct AnswerverifiedShow Answer

Although Russia now has a free economy,there are still some problems with its financial and legal systems as they relate to __________.

Correct AnswerverifiedShow Answer

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Back translation is where a translated w...
View Answer

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People who favor protectionism believe t...
View Answer

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verified

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