Question 1

The Foreign Corrupt Practices Act

Accepted Answer

A)  has different levels of punishment based upon the wealth of the host nation.
B)  regulates only the behavior of U.S.businesses conducting business within the United States.
C)  makes the theft of trade secrets by foreign entities a federal crime in the United States.
D)  is a unilateral agreement the United States made with several developing nations.
E)  makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) C) and E)
G) A) and E)

Question 2

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

Accepted Answer

A)  boycotts
B)  tariffs
C)  quotas
D)  sanctions
E)  subsidiesF) B) and D)
G) A) and D)

Question 3

Which form of entry into a foreign market requires the greatest commitment?

Accepted Answer

A)  direct exporting
B)  direct investment
C)  joint venture
D)  licensing
E)  indirect exportingF) A) and B)
G) A) and C)

Question 4

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Accepted Answer

Economic infrastructure is a country's c...

Question 5

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy.But so does the firm's

Accepted Answer

A)  likelihood of long-term success.
B)  financial commitment and risk.
C)  vulnerability to political changes and doctrines.
D)  need for a more educated workforce.
E)  need for a larger workforce.F) A) and C)
G) A) and B)

Question 6

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A)  locution.
B)  heuristics.
C)  transliteration.
D)  back translation.
E)  cross-cultural paraphrasing.F) B) and D)
G) B) and E)

Question 7

Those in favor of protectionism argue that it

Accepted Answer

A)  helps reduce tariffs and quotas.
B)  encourages the development of domestic industries.
C)  encourages economic reliance on foreign countries.
D)  creates opportunities for the outsourcing of domestic jobs.
E)  creates a more favorable environment for a global economy.F) A) and E)
G) A) and B)

Question 8

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Accepted Answer

All three types of global companies empl...

Question 9

Which of the following statements about global brands is most accurate?

Accepted Answer

A)  A global brand has centrally coordinated marketing programs.
B)  A global brand is marketed under different names but uses identical ads for all markets.
C)  A global brand alters the product formulation or service for each geographical region.
D)  A global brand delivers multiple benefits based on the GDP of each country.
E)  A global brand is a collaborative effort among several different national firms.F) B) and D)
G) None of the above

Question 10

Fran Wilson Creative Cosmetics attributes its success to a top-quality product,effective advertising,and a novel __________ program.

Accepted Answer

A)  joint venture
B)  licensing
C)  franchising
D)  export marketing
E)  direct investmentF) A) and E)
G) All of the above

Question 11

A global marketing strategy refers to

Accepted Answer

A)  the strategy used by multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
B)  the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences,but to redirect their marketing resources towards customer education.
C)  the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D)  the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
E)  the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation.F) A) and B)
G) A) and C)

Question 12

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Accepted Answer

A)  The Strauss Group
B)  Ericsson
C)  General Mills
D)  Hebrew National
E)  CGCTF) D) and E)
G) A) and B)

Question 13

When firms originate,produce,and market their products and services worldwide,it is referred to as __________.

Accepted Answer

A)  acculturation
B)  global competition
C)  free trade
D)  global branding
E)  transactional exchangeF) All of the above
G) A) and B)

Question 14

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A)  indirect exporting.
B)  direct ownership.
C)  joint ventures.
D)  licensing.
E)  direct exporting.F) A) and B)
G) A) and E)

Question 15

A disadvantage of a joint venture arrangement when entering a new global market is that

Accepted Answer

A)  intermediaries have the potential to harm the brand.
B)  the firm entering the foreign market must pay royalties to the other firm.
C)  one of the companies forgoes control over its product.
D)  the two companies may disagree about policies.
E)  this method is likely to provide the fewest subsidies from the host country's government.F) A) and E)
G) D) and E)

Question 16

In terms of the global marketplace,there are three primary types of companies: (1) international firms; (2) multinational firms; and (3) transnational firms.The key factor that distinguishes one from another is

Accepted Answer

A)  the firm's financial capacity to take risks.
B)  the willingness and ability to embrace diversity and cultural differences.
C)  the firm's orientation toward and strategy for global markets and marketing.
D)  the relative position of the product or service in terms of its life cycle.
E)  the relative size of the firm both in financial terms and in production capacity.F) A) and C)
G) B) and D)

Question 17

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities,is referred to as

Accepted Answer

A)  macrofinance.
B)  microfinance.
C)  microcapitalization.
D)  macrocapitalization.
E)  megafinance.F) A) and C)
G) A) and B)

Question 18

Companies that use a(n) __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Accepted Answer

A)  ethnocentric
B)  multidomestic
C)  transnational
D)  global
E)  internationalF) None of the above
G) B) and E)

Question 19

A government tax on goods or services entering a country is referred to as a

Accepted Answer

A)  GATT tax.
B)  quota.
C)  tariff.
D)  foreign excise tax.
E)  subsidy.F) D) and E)
G) B) and C)

Question 20

The world's largest manufacturer of peppermint candy canes was in Albany,Georgia,until it could no longer afford to buy the sugar needed for its operation.It moved its manufacturing business to Mexico where there are no restrictions (as existed in the United States) on the amount of sugar that can be brought into the nation.The movement of this U.S.business to Mexico was caused by a(n) __________ established by the U.S.government.

Accepted Answer

A)  tariff
B)  trade imbalance
C)  quota
D)  excise tax
E)  subsidyF) A) and E)
G) D) and E)

Exam 6: Understanding and Reaching Global Consumers and Markets

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct Answer
verified

When firms originate,produce,and market their products and services worldwide,it is referred to as __________.

Correct Answer
verified

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Correct Answer
verified

A disadvantage of a joint venture arrangement when entering a new global market is that

Correct Answer
verified

Those in favor of protectionism argue that it

Correct Answer
verified

The Foreign Corrupt Practices Act

Correct Answer
verified

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct Answer
verified

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Correct Answer
verified
All three types of global companies empl...
View Answer

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy.But so does the firm's

Correct Answer
verified

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

Correct Answer
verified

A government tax on goods or services entering a country is referred to as a

Correct Answer
verified

In terms of the global marketplace,there are three primary types of companies: (1) international firms; (2) multinational firms; and (3) transnational firms.The key factor that distinguishes one from another is

Correct Answer
verified

Which form of entry into a foreign market requires the greatest commitment?

Correct Answer
verified

Which of the following statements about global brands is most accurate?

Correct Answer
verified

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities,is referred to as

Correct Answer
verified

Correct Answer
verified

A global marketing strategy refers to

Correct Answer
verified

Fran Wilson Creative Cosmetics attributes its success to a top-quality product,effective advertising,and a novel __________ program.

Correct Answer
verified

Companies that use a(n) __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Correct Answer
verified

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

Exam 6: Understanding and Reaching Global Consumers and Markets

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct AnswerverifiedShow Answer

When firms originate,produce,and market their products and services worldwide,it is referred to as __________.

Correct AnswerverifiedShow Answer

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Correct AnswerverifiedShow Answer

A disadvantage of a joint venture arrangement when entering a new global market is that

Correct AnswerverifiedShow Answer

Those in favor of protectionism argue that it

Correct AnswerverifiedShow Answer

The Foreign Corrupt Practices Act

Correct AnswerverifiedShow Answer

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct AnswerverifiedShow Answer

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Correct AnswerverifiedAll three types of global companies empl...View AnswerShow Answer

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy.But so does the firm's

Correct AnswerverifiedShow Answer

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

Correct AnswerverifiedShow Answer

A government tax on goods or services entering a country is referred to as a

Correct AnswerverifiedShow Answer

In terms of the global marketplace,there are three primary types of companies: (1) international firms; (2) multinational firms; and (3) transnational firms.The key factor that distinguishes one from another is

Correct AnswerverifiedShow Answer

Which form of entry into a foreign market requires the greatest commitment?

Correct AnswerverifiedShow Answer

Which of the following statements about global brands is most accurate?

Correct AnswerverifiedShow Answer

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities,is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A global marketing strategy refers to

Correct AnswerverifiedShow Answer

Fran Wilson Creative Cosmetics attributes its success to a top-quality product,effective advertising,and a novel __________ program.

Correct AnswerverifiedShow Answer

Companies that use a(n) __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct AnswerverifiedEconomic infrastructure is a country's c...View AnswerShow Answer

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All three types of global companies empl...
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Economic infrastructure is a country's c...
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