Question 1

Neighborhood grocers that ban together with several other independent grocers who all agree to buy their goods directly from food manufacturers are a form of

Accepted Answer

A)  retailer-sponsored cooperative.
B)  consortium system.
C)  administrative system.
D)  conglomerate system.
E)  collaborate chain.F) B) and E)
G) B) and C)

Question 2

Direct selling,sometimes called __________,involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Accepted Answer

A)  interface marketing
B)  flex-marketing
C)  interactive selling
D)  responsive selling
E)  door-to-door retailingF) A) and D)
G) A) and C)

Question 3

A cluster of neighborhood stores,whose composition is typically unplanned,that serves people within a 5-to 10-mile radius is referred to as a(n)

Accepted Answer

A)  suburban shopping mall.
B)  strip mall.
C)  mini-mart.
D)  hypermarket.
E)  central business district.F) A) and C)
G) All of the above

Question 4

The battle for market share is usually fought directly before the __________ stage,and some competitors drop out of the market.

Accepted Answer

A)  decline
B)  growth
C)  maturity
D)  harvest
E)  introduction phaseF) A) and E)
G) A) and B)

Question 5

Using the telephone to interact with and sell directly to consumers is referred to as __________.

Accepted Answer

A)  digital marketing
B)  telemarketing
C)  solicitation marketing
D)  telecommerce
E)  direct sellingF) B) and D)
G) D) and E)

Question 6

Saks Fifth Avenue is an upscale retailer that offers designer brand women's apparel,fragrances,jewelry,and leather accessories.The retailer relies on superior service to sell its products and to retain its customers.Saks Fifth Avenue would be classified as a(n) _________.

Accepted Answer

A)  exclusive-service retailer
B)  limited-service retailer
C)  full-service retailer
D)  premium-service retailer
E)  limited- service retailerF) A) and D)
G) A) and E)

Question 7

Boston Pizza wants to determine how effective their retail format is compared to other pizza establishments in the local area.The calculation for this indicator is arrived at by determining the __________ for its store and comparing it against the same indicator for all of the other local pizza outlets.

Accepted Answer

A)  gross margin
B)  same-store sales growth
C)  sales per square foot
D)  net profit
E)  net present valueF) C) and D)
G) A) and C)

Question 8

Outside the United States,large retailers include __________ in Japan,Carrefour in France,Metro Group in Germany,and Tesco in Britain.

Accepted Answer

A)  Aeon
B)  Toshei
C)  Seebi
D)  Goshen
E)  ToshiF) D) and E)
G) All of the above

Question 9

Currently,the three largest television home shopping programs in the United States are

Accepted Answer

A)  QVC,HSN,and ShopNBC.
B)  Shop at Home,QVC,and HSN.
C)  Direct Shopper,Shop at Home,and ShopNBC.
D)  ValueVision,Shop at Home,and QVC.
E)  Shop America,Direct shopper,and J.S.Global.F) A) and B)
G) B) and E)

Question 10

Wells Fargo is one of the best-run banks in the United States.It reaches retail customers through 9,000 stores,a worldwide network of 12,000 ATMs,and its online banking service.Which utility does Wells Fargo best provide?

Accepted Answer

A)  time
B)  possession
C)  place
D)  form
E)  performanceF) B) and E)
G) All of the above

Question 11

The Sports Authority is a sporting goods superstore that provides year-round inventory of equipment for just about any sport you can name.Even during the "off season," equipment for seasonal sports is available at the Sports Authority.Which utility does the Sports Authority best provide?

Accepted Answer

A)  time
B)  convenience
C)  possession
D)  form
E)  performanceF) A) and D)
G) B) and C)

Question 12

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Accepted Answer

A)  exclusive-service retailers
B)  limited-service retailers
C)  full-service retailers
D)  full-domain retailers
E)  upscale-retailersF) A) and E)
G) B) and D)

Question 13

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,truck jobbers,and __________.

Accepted Answer

A)  machine vendors
B)  credit line wholesalers
C)  transport vendors
D)  cash and carry wholesalers
E)  container transport vendorsF) A) and B)
G) A) and E)

Question 14

The key goal for retailers in the accelerated development phase of the retail life cycle is to

Accepted Answer

A)  recover start-up costs.
B)  establish a dominant position in the fight for market share.
C)  delay entering the decline stage of the retail life cycle.
D)  find ways of discouraging their customers from moving to low-margin,mass-volume outlets.
E)  establish a retail concept that is a sharp departure from existing competition.F) D) and E)
G) A) and D)

Question 15

Store layout,colors,lighting,and music are all considered part of a store's retail

Accepted Answer

A)  sensory management plan.
B)  psychological attributes.
C)  antecedent attributes.
D)  personality type.
E)  atmosphere.F) D) and E)
G) C) and E)

Question 16

The ability to shop over the Internet 24 hours a day,7 days a week provides consumers with __________ utility.

Accepted Answer

A)  form
B)  time
C)  convenience
D)  possession
E)  performanceF) B) and E)
G) A) and B)

Question 17

Which type of outlet is most likely in its accelerated development stage of the retail life cycle?

Accepted Answer

A)  single-price stores
B)  online retailers
C)  supermarkets
D)  business-district retailers
E)  convenience storesF) B) and C)
G) All of the above

Question 18

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as __________.

Accepted Answer

A)  manufacturer's agents
B)  brokers
C)  selling agents
D)  manufacturer's branches
E)  manufacturer's sales officesF) A) and E)
G) B) and E)

Question 19

The description of how new forms of retail outlets enter the market is referred to as the __________.

Accepted Answer

A)  retail life cycle
B)  product life cycle
C)  wheel of retailing
D)  retail life matrix
E)  retail continuumF) A) and B)
G) A) and C)

Question 20

To increase the demand for complementary products,the price of a product often is

Accepted Answer

A)  marked up
B)  marked down
C)  off-priced
D)  value-subtracted
E)  maintainedF) A) and B)
G) C) and D)

Exam 13: Retailing and Wholesaling

Using the telephone to interact with and sell directly to consumers is referred to as __________.

Correct Answer
verified

Wells Fargo is one of the best-run banks in the United States.It reaches retail customers through 9,000 stores,a worldwide network of 12,000 ATMs,and its online banking service.Which utility does Wells Fargo best provide?

Correct Answer
verified

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as __________.

Correct Answer
verified

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Correct Answer
verified

Saks Fifth Avenue is an upscale retailer that offers designer brand women's apparel,fragrances,jewelry,and leather accessories.The retailer relies on superior service to sell its products and to retain its customers.Saks Fifth Avenue would be classified as a(n) _________.

Correct Answer
verified

Direct selling,sometimes called __________,involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Correct Answer
verified

Store layout,colors,lighting,and music are all considered part of a store's retail

Correct Answer
verified

Which type of outlet is most likely in its accelerated development stage of the retail life cycle?

Correct Answer
verified

A cluster of neighborhood stores,whose composition is typically unplanned,that serves people within a 5-to 10-mile radius is referred to as a(n)

Correct Answer
verified

Correct Answer
verified

The battle for market share is usually fought directly before the __________ stage,and some competitors drop out of the market.

Correct Answer
verified

Currently,the three largest television home shopping programs in the United States are

Correct Answer
verified

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,truck jobbers,and __________.

Correct Answer
verified

The key goal for retailers in the accelerated development phase of the retail life cycle is to

Correct Answer
verified

The ability to shop over the Internet 24 hours a day,7 days a week provides consumers with __________ utility.

Correct Answer
verified

The description of how new forms of retail outlets enter the market is referred to as the __________.

Correct Answer
verified

The Sports Authority is a sporting goods superstore that provides year-round inventory of equipment for just about any sport you can name.Even during the "off season," equipment for seasonal sports is available at the Sports Authority.Which utility does the Sports Authority best provide?

Correct Answer
verified

Neighborhood grocers that ban together with several other independent grocers who all agree to buy their goods directly from food manufacturers are a form of

Correct Answer
verified

Outside the United States,large retailers include __________ in Japan,Carrefour in France,Metro Group in Germany,and Tesco in Britain.

Correct Answer
verified

To increase the demand for complementary products,the price of a product often is

Correct Answer
verified

Exam 13: Retailing and Wholesaling

Using the telephone to interact with and sell directly to consumers is referred to as __________.

Correct AnswerverifiedShow Answer

Wells Fargo is one of the best-run banks in the United States.It reaches retail customers through 9,000 stores,a worldwide network of 12,000 ATMs,and its online banking service.Which utility does Wells Fargo best provide?

Correct AnswerverifiedShow Answer

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as __________.

Correct AnswerverifiedShow Answer

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Correct AnswerverifiedShow Answer

Saks Fifth Avenue is an upscale retailer that offers designer brand women's apparel,fragrances,jewelry,and leather accessories.The retailer relies on superior service to sell its products and to retain its customers.Saks Fifth Avenue would be classified as a(n) _________.

Correct AnswerverifiedShow Answer

Direct selling,sometimes called __________,involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Correct AnswerverifiedShow Answer

Store layout,colors,lighting,and music are all considered part of a store's retail

Correct AnswerverifiedShow Answer

Which type of outlet is most likely in its accelerated development stage of the retail life cycle?

Correct AnswerverifiedShow Answer

A cluster of neighborhood stores,whose composition is typically unplanned,that serves people within a 5-to 10-mile radius is referred to as a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The battle for market share is usually fought directly before the __________ stage,and some competitors drop out of the market.

Correct AnswerverifiedShow Answer

Currently,the three largest television home shopping programs in the United States are

Correct AnswerverifiedShow Answer

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,truck jobbers,and __________.

Correct AnswerverifiedShow Answer

The key goal for retailers in the accelerated development phase of the retail life cycle is to

Correct AnswerverifiedShow Answer

The ability to shop over the Internet 24 hours a day,7 days a week provides consumers with __________ utility.

Correct AnswerverifiedShow Answer

The description of how new forms of retail outlets enter the market is referred to as the __________.

Correct AnswerverifiedShow Answer

The Sports Authority is a sporting goods superstore that provides year-round inventory of equipment for just about any sport you can name.Even during the "off season," equipment for seasonal sports is available at the Sports Authority.Which utility does the Sports Authority best provide?

Correct AnswerverifiedShow Answer

Neighborhood grocers that ban together with several other independent grocers who all agree to buy their goods directly from food manufacturers are a form of

Correct AnswerverifiedShow Answer

Outside the United States,large retailers include __________ in Japan,Carrefour in France,Metro Group in Germany,and Tesco in Britain.

Correct AnswerverifiedShow Answer

To increase the demand for complementary products,the price of a product often is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified